86 



The Florists' Review 



Februahy 22, 1917. 



" ' ' 



2IC 



FOR YOUR PROTECTION, MR. FLORIST, 



"8UPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



ACCEPT 



EXTRACTS FROM OUR ENDORSEMENTS 



The Wm. Murphy Co., of Cincinnati, O., writes: "We find your 

 'Superiora' Magnolia Leaves the best product of the kind we have 

 ever sold, and we take pleasure In congratulating you on same and 

 recommending them to all in need of a flrst-claas satisfactory 

 leaf." 



B. E. & J. T. Cokely, of Scranton, Pa., write: "We have 

 always considered your Magnolia Leaves to be a standard for Quality, 

 •tc." 



The Baltimore Wholesale Florist and Supply Co., oT Baltimore, 

 Md., writes: "We are confident that any other manufactured Mag- 

 nolia Leaves could not compete with yours, aa other brands have 

 been offered us, which, after we tried them, we refused to carry 

 In stock." 



N. F. McCarthy & Co., of Boston, Mass., write: ". . . It 

 is the opinion of McCarthy & Co. that your good firm prepares the 

 best leaf that has yet been offered in the United States. It is well 

 worth the difference between the prices offered by inferior manu- 

 facturers and your agents." 



Jos. Zlska & Sons, of Chicago, 111., write: "We feel that you 

 are entitled to a compliment on the good quality of your 'Superiora' 

 brand Magnolia Leaves. We have handled these goods for a long 

 time — in fact, we believe that we are one of the first handlers of 

 your goods here in Chicago, and must say that we have as yet to 

 get a return of your merchandise. Even buyers that were always 

 accustomed to buying the foreign brands realize and admit that 

 your leaves are far superior." 



The Cleveland Florists' Exchange, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superiora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith & Young Co., of Indianapolis, Ind., writes: "We will con- 

 tinue to use 'Superiora' exclusively as we consider it superior to any 

 other leaf In the market. Since we handle 'Superiora' we have not 

 had one single complaint, etc., etc." 



The Leo Niessen Co., of Philadelphia, Pa., says: "To the best 

 of our knowledge your leaves are of the best quality and as good 

 as we can get In the market." 



The Cleveland Cut Flower Co., «f Cleveland, Ohio, writes: 

 ". . . that we have been sending you orders for 'Superiora' brand 

 Magnolia Leaves for several years should prove that we like your 

 goods . . ." 



The Dale Estate, of Brampton, Ont., wrl^: "We are glad to 



state that any 'Superiora' leaves that we hSve had In the past 

 were always as reported and gave satisfaction In our business." 



Geo. H. Anyennneller, of 8t. Louie, Mo., aaya: "It pleases me 

 to say that I have worked up a splendid business on your 'Superiora' 

 Magnolia Leaves, and I credit my success to the fact that the Quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Lelatner, of Chicago, HI., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we were 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the Quality. 

 Since we have been handling your leaves we find that the complaints 

 from our customers have entirely disappeared, and the trade seems 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told us that he had bought 100 cartons of Magnolias from 

 one of your competitors, but that he has been compelled to return 

 them, as his customers absolutely refused to accept them, due to the 

 fact that the leaves are 'off-color' as well as mouldy, etc." 



New York Florists' Supply Co., of New York City, writes: "Since 

 we have been handling your 'Superiora' Magnolia Leaves we have 

 had no complaints about the quality, and can assure you that in 

 our Judgment they are fully up to the standard of the best im- 

 ported." 



C. E. Crltchell, of Cincinnati, Ohio, writes: "My customers insist 

 on having the 'Superiora' brand of Magnolias, as they claim these 

 are the best, and that they do not dry out or become mouldy, and 

 that every leaf can be used, and when this is taken into considera- 

 tion, they are also the cheapest, besides being the best." 



The McCaUnm Co., of Pittsburgh, Pa., says: "Other Magnolia 

 preparers have tried to Induce us to stock up their goods 'Just as 

 good as Dux's' at a cheaper price, but we have in each Instance told 

 them frankly that it was a case of quality with us, and that we did 

 not think their leaf would give the satisfaction yours did. We con- 

 sider our Magnolia trade one of the best assets of our business and 

 will not take a chance of losing it; in fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " 



Li. Banmann & Co., of Chicago, 111., write: "We regard your 

 'Superiora' Magnolia Leaves as being unequaled and certainly 

 would not want to have anything else. Tour leaves need no recom- 

 mendation — they speak for themselves." 



'SUPKRIOKA' 



l$R.\M> MAGNOLIA LEAVES AKE SOLD MY EVERY WHOLESALE FLORIST 

 IN THE UNITED STATES AND CANADA 



DR. H. DUX COMPANY, Inc., MANUFACTURERS, JACKSONVILLE. FLORIDil 



Mention The Review when yon write. 



6ima5^ line is a Good Une toTTeTo 



T' 



^HE PACT that we have in the past seven years built up the largest Cut Flower Box 

 business in the Country is our best advertisement. We strive to please and the results 

 speak for themselves. 



"WHEN BETTER BOXES ARE MADE WE WILL MAKE THEM'' 



is still our slogan. 

 We manufacture and carry in stock for prompt shipment: Oxford Gray, Mist Green, Mist 

 Tan, While Carnation and our popular Favorite grade— the latter a most satisfactory telescope 

 shipping box. Holiday boxes in season. We make special sizes promptly and at reasonable 

 charge, and specialize in attiactive and up-to-date printing and embossing. 

 With our increased facilities we aim to make our service the best in our line, and if you are in the market it %viU pay you to wait 

 for the '(Jiiaiax" Salesman, or send for late price list and samples to nearest office: 141 Milk St., Boston; z9U 11th St., N. W., Wasli- 



i..«„ac jjLlMAX MANUFACTURING COMPANY 



Main Office and Plant: 200 Factory Street, ' CASTORLAND, N. Y. 



Mention The Review when yon write. 



thirty-seventh birthday February 15 by 

 visiting the St. Louis county growers in 

 company with liis friends, J. ,J. Karins, 

 of Philadelphia, and Robert Ncwcomb, 

 of Chicago. 



Alkof the seed houses were busy last 

 week. The fine, sprjng-like weather 

 caused quite a rush. The St. Louis Seed 

 Co., which recently suffered a heavy loss 

 from fire, now is in shape to handle all 

 business. 



Oliver K. Sanders, head of the retail 

 department of the Sanders Nursery Co., 

 ou Clara avenue, says the company had 



a good run of society work last week. 

 A great St. Valentine's day business was 

 (lone. C. C. Sanders, head of the nurs- 

 ery department, reports plenty of orders 

 to work on as soon as the weather per- 

 mits. 



Martin Seeger, head of the Mullanphy 

 Florists, says they never were so busy 

 St. Valentine 's day as they were this 

 year. The day is fast becoming one of 

 the best flower holidays of the year. 



Fred H. Weber will open one of the 

 finest retail establishments in the west 

 end March 1. He will locate at the cor- | 



ner of Olive and Taylor avenues. A 

 large conservatory will face Taylor ave- 

 nue. The old stand at Boyle and 

 Maryland avenues will be continued. 



Robert Newcomb, of the American 

 Bulb Co., of Chicago, called on the trade 

 last week. R. A. McPheron and daugh- 

 ter, of the Cottage Greenhouses, Litch 

 field. 111., spent the day here February 

 18. 



There are only twenty-one da^s before 

 the spring flower show. Thia will be 

 one of the largest undertakingB| in the 

 way of a flower show, ever attempted in 



