88 



The Florists' Review 



FebbdAry 22, 1917. 



What you have been looking for 



OLD FRIEND ACNE COUPLER 



These couplers have been recommended by Poehl- 

 mann Bros. Co. to be the most practical for Green- 

 . house use. No wearing of thread, no leaks. For sale 

 by us exclusively. 



No. 3, each, 20c. No. 4, each, 30c. 



POEHLMANN BROS. CO. 



72-74 East Randolph Street, 



L. D. Phone Randolph 35 



CHICAGO 



Mention The Review when you write. 



and prices continue good. A few in- 

 ferior grades bring $6 per hundred, 

 while the better grades average $8, $10, 

 ^12 and some as much as $20 per hun- 

 dred. 



St. Valentine's Day Business. 



Never before in the history of this 

 city's trade did St. Valentine's day busi- 

 ness come up to the notch that rewarded 

 the florists for their efforts this year in 

 boosting and advertising St. Valentine's 

 day as a flower day. Business com- 

 pletely swamped the live-wire florists of 

 the city and almost completely ex- 

 hausted the tremendous supply of cut 

 flowers for the day. Roses sold by the 

 hundreds, as also did carnations and 

 bulbous flowers, but most astounding of 

 all was the great sale of violets. Florists 

 in this city were completely sold out of 

 violets a little after noon on St. Valen- 

 tine's day, and then orders had to be 

 booked for peas and the novelties. 

 Baskets artistically arranged with as- 

 sorted flowers and heart-shaped boxes 

 containing corsage bouquets of various 

 styles predominated, next to clusters of 

 violets and roses. The quantity of 

 potted plants sold was remarkable. 



This again encourages florists not 

 to be backward in making flower days 

 more prominent, and not to hesitate to 

 spend a little money on newspaper ad- 

 vertising and the like. The great 

 amount of business transacted February 

 14 stands out conspicuously and shows 

 what can be done when we work more 

 systematically. Let us remember this 

 again next year and not slip back into 

 the old rut and allow this day to sink 

 into oblivion, which surely will be the 

 case if we drop our earnest activity and 

 forgot to "beat yesterday." 



The Florists' Telegraph Delivery also 

 •was a big factor in advancing the sales 

 ■on this day, and it is plain to b6 seen 

 liow florists and the public at large are 

 "beginning to realize the benefits of this 

 means of sending flowers to friends in 

 <Iistant cities. 



Various Notes, 



Mrs. J. B. Freeman reports that busi- 

 tiess surpassed all previous records of 

 former St, Valentine's days and that 

 half again as many orders could have 

 \)een filled at her store had it not been 

 for a shortage of flowers. 



Miss Helen Patten %aid that never 

 since the inception of her flower store 

 has she taken care of so many orders. 

 The orders ranged in price from $3 to 

 ^0 and upward on the big day. 



Schramm Bros, had an unusual quan- 



HANGING 

 BASKETS 



Enameled Green 

 Extra well made. 



8-iach per doz., $1 .CO 



lO-inoh " 1.50 



12-inch " 1,75 



14-inch " 2.40 



16-inch " 8.00 



18-iQch " 3.85 



GREEN MOSS 



Fancy sheet, 3-bu. sack, well filled. 

 XXX Quality. 



$2.00 PER SACK 



Pittsburgh Cut Flower 

 Co. 



116-118 Seventh St., PI1TSBURGH. PA. 



Mention The EeTlew when yon write. 



For St. Patrick's Day 



GREEN FRIEZE 



Can be used to many advantages for 

 your St. Patrick's trade. Use it to deco- 

 rate your show windows, etc. 

 60 Yards to Ball 

 Large Size, , , $1 .00 Medium Size, . . Toe 



St. Patrick's Carnation Fluid 



For Coloriog Carnations Green 

 Best Quality Carnation Dye on the Market 



Price, per mi-at. quantity 76c 



GEO. H. ANOERMUELLER 



WHOLESALE FLORIST 



1324 Pine Street, ST. LOUIS, MO. 



Mention Tha ReTlew when yon write. 



tity of orders for table decorations for 

 this day and, together with the sales 

 of violets and tastefully arranged bas- 

 kets, report the best business ever. The 

 overwhelming increase of sales of this 

 year over last year for this day was due 

 mostly to the newspaper advertising 

 done by this firm. Several half -page ads 

 in the local newspaper of February 12 

 and 13 brought in the results and showed 

 what an increase in sales can be effected 

 when gone after in the correct way and 

 time. 



^llllilllllllllllllllllllllllllllillllllllllllillls 



I The Real I 

 I Irish Green | 



S Will color Carnations, S 



5 Tulips, Sweet Peas, E 



S Lilies and almost any S 



= White Flower. Get = 



5 the BEST color here. = 



S Quart Package, 50c; 3 Quarts, S 

 = $1.36; 5 for $2.00 -prepaid. = 



S Stamps or Cash, Please. S 



■S Dye is Scarce. Order Quick. S 



I C. C. PGLLWORTH CO. | 



I IVIILWAUKEE, WIS. E 



rillllillllllllMllllllllllllllllllllllllllilllllk^ 



Mention The Rerlew when yon write. 



Original St. Patrick's Green 

 Carnation Absorber 



EDougb powder to make one 

 to two quarts of fluid 



Enough powder to make two 

 to four quarts of fluid ... 



Absolutely the best. Satisfaction guar- 

 anteed or money cheerfully refunded. 



F RNE ^ f: OMPANY 



Successors to Erne & Ki.inoel 

 30 E. Randolph St., Chicago 



Mention The BeTlew when yon write. 



50e 

 $1.00 



CARNATION DYE 



Much the best dye on the 

 market for St. Patrick's day. 

 A packet will color from 

 75 to 100 carnations. 



1 Pkt., 25c 

 Postpaid on Receipt of Price 



Chas.W.IVIcKellar 



22 E. Randolpli St., 



CHICAGO 



Mention The Rerlew when yon write. 



