78 



The Florists^ Review 



February 22, IHIT. 



The RlacNIFF H0BT16OLTDBIIL CO. 



54and56VeseySt. 



NEW YORK CITY 



THE LARGEST HORTICULTURAL AUCTION ROOMS IN THE WORLD 



NURSERY HEWS. 



AMEHICAN ASSOCIATION OF NURSERYMEN. 

 President, John Wutsoii. Newark, N. Y.; Vice- 

 president. Lloyd C. Stark, Louisiana, Mo.; Secre- 

 tary and CJciierHl .Miinncer, Curl is Nye Smith, 

 Boston, .Mass.; Tn-iisurer, I'eter Youngers, 

 Geneva, Nt-b. 



Mention The Review wheli yon write. 



Is the iiuisci V ti-;i.l(' tlic only l)r:iiicli of 

 Jij^ricultmc fli.-it is iiuii iitjiin iii^ .■nitc-licl- 

 liiMi jiriccs .' 



Till': (icorjiiii Siitsmiia Co.. lii uiisuiik, 

 G;i., Iijis hct'ii incor]i()iiitiii with .$S,'),(lO(l 

 autliori/t'ij ciipitii] stock, to coloiii/.t' liiiids 

 ill Glynn comity. The cli.-irtcr oivcs :iii 

 tlioiity t'oi- M ycncrjil nniscM'v hwsini'ss. 



TliK Aur<iiii .Xiirscrics. ot' .Vnroiii, 111., 

 roctMitly inovoij soint' liir<f<' conifers from 

 Kllinin. Til., to Aurora. Aniony the trees 

 was a Koster lilne sjii'iice thirty feet six 

 inc,hes hijjh. with a spread of about si.xteen 

 feet. In niovinji this tree it was necessary 

 to lift it with a hall of earth weii^hinj; 

 close to four and ' one-iialf tons. The 

 work w;is done under the dirt'ction of 

 ("hai'les Nor(hnark. wlio is in (diarji(> of 

 the laiidscMjie di'|iarti!ient ut' the Aurora 

 Xurseiies. 



ADVERTISING VS. FREE STOCK. 



IKolli.wiiii; ;iri' !•> ti-:iit< Iniiii :ui .-ulilri's-- hv 



(\n-\ S.iMi|..r.'umT. nf llc;iti-iri'. .Nrli.. hi-l'nn- Ihr 



■••■ii-nt I tiiiu nf ilic \\i -ri'i-ii .\s.iiici:ili<jii of 



.Niir^iM'v iiji'ii. I 



.\urser\- stock, like f iiiiiit i:rc, (d(dh- 

 inji or any other inertdiandise (dVered 

 for sale, is sold either thri)U;ili advertis- 

 ing, jiers(in;il sidicitatimi or a coinidn;! 

 tinii (if the two. .Mindi nursery Vito(d\ 

 is s(dd hy .'ij^cnts ;ind t raveliiii;; I'ejiiH'- 

 seiitati\ cs, hut much of it also is sidd 

 tiironidi direct ;idvertisinji. And tint 

 hrin^^s us to a peculiar (ihitse of nursery- 

 men 's adxertisiuL;', the suiiject of this 

 ])aper, • ' Is It ;i I'air Shake for the Retail 

 .Xurseiyinjin Who .\d\ crt ises in Papers 

 that (;i\c Trees ;in I Plants as J'remiums 

 fer Suliscriptions .' ' " 



.\ newspaper ad\('r1ises for sul'scrili- 

 ers just the same as a nursery ni;in ;id- 

 \-ertises t'm- customers to huy his stixdv; 

 the iiewspajier uses sp;ice in its own and 

 other puldications to sell suliscriptions. 

 As ;iu added inducement to new snli- 

 scriliers, some |inl)lisliei-s offer siiliserip- 

 tion picmiums of trees .and jdants. A 

 nurserym;in who n<l\'ert!ses in a ]ia]ier 

 that frives away nuisery stock with eacli 

 sul)sciij)tion, and says so in ads, mav 

 think he has yroniids for vijjdrous com- 

 plaint; liut there is another si<|e to lie 

 consider(>d. 



Sauce for Goose, Sauce for Gander. 



We ha\(' .always fouyht a [laper that 

 wanted to write or regulate our adver- 

 tisements. When Ave ])ay for sjiace ami 

 send in legitimate <0])y, we do not like 

 to have the paper (diaiige our advertise- 

 ments, just to please itself or some 

 comiietitor. 



Therefore we are willing to concede 

 the same rijjht to a news])aper advortis- 

 infj for subscribers. If the ])nblislier 

 chooses to offer a jijold watch, a town 



HIU'S CHOICE LANDSCAPE, DECORATIVE 

 and FORCING STOCK for FLORISTS' TRADE 



BOX woo I>S— Pyramids, Standards, Globes, Busb, Dwarf— one of our leadlni; spe- 

 cialties. Stocked in enormoas quantities. 



BAV TKKKS— Standards, Half-standards, Pyramids. We can save you money and 

 f^lve better quality. Let us prove it. 



HAKUV TUBBUU EVKRURKKNS— Clipped specimens in Tazus, Thuyas, Junl- 

 perus, Abies varieties, In Pyramids, Globes and natural shaped in large assortment. 



ARAUCAKIAS— Best sorts, best values, in both small and large sizes, for Immediate 

 effects and KrowlnK on. 



LAM08CAPK KYKRGRGENS AND CONIFERS-New, rare and standard 

 varieties. Small, medium and large sizes supplied in perfect specimens, with ball 

 and burlap. Largest and most extensive collection In America. 



FORCING STOCK- Azaleas, Rhododendrons, Aucubas, Sblmmla Japonloa, Hy- 

 drangeas, Lilacs, Spiraeas, Magnolias, Japanese Maples, Wistaria Chlnensls, Japanese 

 Flowering Cherry, Peonies, Roses, In large assortment, choicest quality, best com- 

 mercial sorts. 



WINUOW-BOX PLANT.S— Hardy Coniferous Evergreens for winter use. All hardy 

 and deslraJBle sorts, best selection, lowest prices. Also Busb Box and Dwarf Kdglng. 

 This line offers wide-awake florists grand opportunity to Increase their sales and 

 profits. 



DECIDUOUS TREES AND SHRUBS— Our leaders-Norway Maple. American 

 White Kim and Japanese Barberry. 



YOUNG STOCK FOR LINING OUT— Ornamental Evergreens and Deciduous 

 Trees and Shrub Seedlings, rooted cuttings, grafts, etc.. In large assortment, at 

 very low prices. Annual output, lU.UUO.UUO plants. 



Wholesale price list will be 

 mailed promptly on request. 



Write for iuforniatioii 

 aud prices today. 



THE D. HILL NURSERY COMPANY, Inc. 



KVERGREEN SPECIALISTS n yirtO rMIMrAlTI? II I 



LARGEST GROWERS IN AMERICA DOX '^UO, UKJI^UtL.t^, ILL. 



WHOLESALE GROWERS AND IMPORTERS 



Meoiluu The Heview wbep yon wrli» 



FRUIT AND ORNAMENTAL=== 

 1.500,000 SHRUBBERY 230 Varieties 

 200,000 PERENNIALS 120 Varieties 



Stiiiiif.', VdUMcr aiMJ thiiftv. With cxcclliMit filirous roots. (iiiaranteeil strictly tnio to nniiif. 



Itclcii-nccs: Tin' Mercantile .\goncles. Price list ready. 



LKUIS i{OKS(;il, IIOX X, KKEDOMA. N. V. 



Mention The Review when yon write. 



PEONIES 



and General Nursery Stock 



Send for Catalogue. 



PETERSON NURSERY 



30 N. LaSalle Street, CHICAGO, ILL. 



^It'ntIon The Review when you write. 



VIBURNUMS* 



Vigorously rooted and sturdily grown. 

 Send for complete prices. 



THE CONARD & JONES CO. 



West Grove, Pa. 



M ention The Review when yoo write. 



lot, ov a colloction of trees and plants, 

 lie should have the ritrht to ilo so. 



We have sold collections of apple 

 trees and jrra]K> vines to farm ])a]>ers, 

 which offered the stock as ]ireniiums to 

 get subscribers. In our ojtinion there is 

 nothiujj wroii^r with this, and we would 

 not refuse to jjive such farm pa]>ers ad- 

 vertisements as lonfj as they ])aid a 

 ]iro])er ]u-ico and }jot ji;ood stock; and 

 even if they did not, the nur.serymau 



NURSERY STOCK 



AT WHOLESALE 



A complete assortiiiont of gpnoral nurspiy 

 stock- shrubs, roses xines. sliade trees, fruit 

 trees, etc . well grown and well Rraiied. >uuli as 

 will satisf.v your cusloninrs and build up your 

 trade. 



We solicit a trial order, belioving that our 

 stock, .service and reasonable prices will make 

 you our regular customer. 



Our Wholesale Trade List free upon request. 



SHENANDOAH NURSERIES 



D. S. LAKE, Pres. 

 SHEIMANDOAH. IOWA 



Mention The RfTlew wbeu yoo write. 



would he rather more to Idauie tliiiu the; 

 publisher. 



Some years ajjjo we made u|i ;i jire- 

 mium collection of six {jrajie vines, 

 usiufj three different varieties of 1 year- 

 old No. 1 ])lants. We received '2'> cents 

 for each collection, and we mailed the 

 ])reiniums free of charfje. We just got 

 enouffh out of it to cover the cost of 

 the vines, the work and the jKistajje. 

 Our aim was to j^et the new subscribers' 

 addi-esses, so we could send them our 



