80 



The Florists^ Review 



Fbbbuabt 22, 1917. 



NURSERY STOCK for Florists' Trade 



FRUIT TREES. ORNAMENTAL TREES, SHRUBS, SMALL FRUITS, ROSES. CLEMATIS. PHLOX. PEONIES. HERBACEOUS 

 PERENNIALS. AMPELOPSIS VEITCHII, CALIFORNIA PRIVET. BARBERRY THUNBERQII 



Writ* for vur wholasal* trade list 



W. & T. SMITH COMPANY looo acres 



70 YEARS 



GKinEVA. mw TORK 



dom grows for the amateur; it rather 

 discourages him. In many instances it 

 creates the impression that all roses of- 

 fered by nurseries or florists are of the 

 same poor quality, only much higher in 

 price. But then, we find that a paper 

 that makes this kind of offer is seldom 

 the one we would want for an adver- 

 tising medium; the paper probably is as 

 cheap as the roses it gives away. 



Look at the nursery advertisements 

 in the leading farm papers. You will 

 find offers of twenty-five peach trees for 

 $1; twelve roses for $1; fifty peach and 

 fifty apple trees for $2. Do not these 

 nurserymen make about the same offer 

 to get trade as the farm paper does to 

 get subscribers? What is fair to one 

 ought to be fair to the other. 



"We therefore hold that a paper has a 

 perfect right to offer trees or plants as 

 premiums in advertising subscriptions, 

 and any nurseryman who advertises 

 should not turn the paper down as an 

 advertising medium on account of this 

 alone. We certainly will not. 



[Nurserymen who are willing to ad- 

 vertise in farm papers that give nursery 

 stock as premiums may be able to effect 

 an even exchange — surplus stock for 

 surplus space — they probably have 

 about equal value. — Ed.] 



INDIANAPOLIS. 



The Market. 



The florists are unanimous in reporting 

 an exceptionally good St. A'alentine's 

 day business. The demand was excel- 

 lent and good prices prevailed. The sup- 

 ply of small flowers was exhausted, and 

 the hope is that wholesalers will make 

 better preparations for this day next 

 year, as the tradesmen are planning to 

 cooperate to make it a bigger day than 

 ever before. Next to the small flowers 

 in popularity were pot plants, these be- 

 ing azaleas, genistas, cinerarias, prim- 

 roses, cyclamens, hyai-inths, tulips, daf- 

 fodils, jonquils, etc. 



The amount of funeral work at the 

 present time surpasses the records of 

 other years, the daily death toll being 

 enormous. The orders for flowers for 

 the sick also have been heavier. Carna- 

 tions, which have always been freely 

 used for this work, have been greatly 

 utilized, thus causing the supply to di- 

 minish and advancing prices to $2.50 

 to $5 per hundred. Lilies are scarcer 

 and bring $1.50 per dozen. 



The rose market is about the same— 

 the supply none too ample. Bulbous 

 stock is popular and plentiful. In the 

 cut blooms jonquils are favorites, with 

 hyacinths in the lead in the potted va- 

 rieties. White and yellow narcissi are 

 receiving more attention and are selling 

 at $3 per hundred. In miscellaneous 

 stock yellow daisies and marguerites are 

 beginning to make their appearance. 

 As in other cities, southern greens are 

 extremely scarce here. Fern leaves are 

 of inferior quality. There is a limited 



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I READY NOW I 



I CARNATIONS | 



I Rooted Cuttings | 



= For QUALITY, these cuttings are in a class by themselves, i 



E and we guarantee our packing. = 



i Per 100 1000 E 



I Alice $3.00 $25.00 | 



I Beacon 3.00 25.00 | 



I Champion 3.00 25.00 | 



i Enchantress 3.00 25.00 s 



E Benora 3.00 25.00 | 



I Belle Washburn 5.00 45.00 | 



I Matchless , 3.00 25.00 . | 



I Nancy 6.00 50.00 | 



I White Wonder 3.00 25.00 | 



I White Enchantress 3.00 25.00 5 



i Yellow Prince 3.00 25.00 S 



I The E. G. Hill Co. I 



I Richmond, Indiana | 



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Mention Tha Rerlew •when yoo write. 



New Red Rose DONALD NacDONALD 



fck^ A New HAWLMARK Red Rose sent out this year by Alex. Dkkson & Sons 



•" We have'.tested this rose for winter forcing for two years, and with us it produces 

 more red roses during the winter than any rose we have ever grown. It is not a large rose, 

 but has perfectly formed, medium-sized flowers that sell at sight. Color bright orange- 

 carmine: will not turn blue, because the base of the peials is orange. It is not a summer 

 rose, as it has the same substance as Killarney. We build the plants up until November, 

 and from Thanksgiving until May it is a money-maker for the Rose Grower, as no pinch- 

 ing is necessary. 



Strong Grafted Plants, $35.00 per lOO, $300.00 per lOOO 



Own Root PlanU, $30.00 per lOO, $250.00 per lOOO 



ROBERT SCOTT & SON, Inc. 



SHARON HILL, Delaware County. PENNSYLVANIA 



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I CYCLAMEN | 



= Well grown 4-inch plants, in 4-inch pots, in an assortment of good colors. E 

 I $25.00 p«r lOO. E 



I ROBERT CRAIG CO., 4900 MARKET ST., PHILAOELPHIA, PA. | 

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