84 



The Florists' Review 



Mabch 1, 1917. 



CSTAILI 



fHEDlSTsTlOUlS 



FLORISTS' REFRIGERATORS will display your flowers in 

 an attractiye manner and keep them in perfect condition. In 

 Brecht's Refrigerators there is always a STRONG CIRCULA- 

 TION OF DRY, COLD AIR. We build them of oak, or any other 

 wood, highly finished and thoroughly insulated. All hardware 

 is of brass, quadruple nickel-plated. The best of French beveled 

 plate glass used for mirrors and windows. 



Write for Pricea Today 



THE BRECHT COMPANY 



Eatablialiad 1853 



Main Offices and ractories, 1201 Cass Ave., ST. LOUIS, MO. 



176 PEARL ST.. NEW YORK CITY 



Mention The Berlew when yon vrrlte. 



The general top is 35 cents each, except 

 for the selected cattleyas. Gardenias 

 have sold at the same figures as orchids. 

 Just now they are of superior quality. 

 Valley is somewhat higher, up again to 

 $4 per hundred, and even higher for 

 the selected. Lilies of all varieties are 

 lower in ]»rice and the supply of them is 

 larger. The quotation for toj)notch 

 blooms was $10 i)or hundred and from 

 that down to $5. Every wholesaler's win- 

 dow February 24 seemed crowded with 

 lilies. Violets are most abundant and 

 the prices for the surplus are low. The 

 street offerings are rapidly increasing. 

 Violets and sweet peas arc the street 

 men's stock in trade at present. 



Tulif>s are still unpopular, being too 

 short of stem. Daffodils are so abundant 

 one almost realizes that the southern 

 shipments have begun. Prices for these, 

 freesias and Paper Whites are much 

 lower. Freesia shipments, especially, 

 are greater than the market demands. 

 Callas are again abundant and sweet 

 peas flood the market. Even the 

 Spencers are down to" .$1.50 per hundred. 

 There is the usual quantity and variety 

 of other seasonable flowers — lilacs, 

 irises, ]iansies, mignonette, calendulas, 

 daisies and forget-me-nots. 



The market is short on Asparagus 

 plumosus. The sup])ly houses are hau 

 dling immense stocks of wild sniilax ami 

 ferns, and large advance orders for 

 Easter are already booked. 



Various Notes. 



Woodrow & Marketos will retire from 

 the retail florists' business at .''.7 West 

 Twenty-eighth street this week. The 

 office will be located at Koom 805, 10;? 

 Park avenue. Miss Hamburger will 

 continue with the firm as office manager 

 Mr. Woodrow 's entire time will be de- 

 voted to landscape work, so rapidlv of 

 late has this branch of his business been 

 growing. 



Marcli 12 is rose night at the New 

 York Florists' Club. 'The meeting will 

 be of special interest, as it is only three 

 days before the ())iening of the sju-ing 

 flower show. Final reports will be made 

 by all the committees. There will be a 

 special entertainment by the house and 

 essay committees. Secretary Young re- 

 ports over $14,000 worth of trade space 

 sold in the flower show. Manv thou 



Chas. Grabig 

 Says 



Chkaoo, Ii.i.., Feb., 1917. 



"Tlie refriKerator you loct'iitlv iii- 

 stiiUod is trlvUiR i)ei-fwt satisfaction. 

 It uses less loc tlian our old box, and 

 It also keeps and displays the flowers 

 l>etter. I like yoiir storape compart- 

 ment Idea very much." 



Yon, too, may enjoy the satisfaction of 

 convenience, senMce, beauty and more 

 I)roflt8 In your refri(;ei-atoi-9 tables, or 

 display cases. If backed by the trnai-an- 

 t«.'e of our Store Fixture Division, 



SKND FOn THIS 

 BOOK TODAY 



Sixteen pa^es of Interesting information 

 Illustrated In color and tellin« vou more 

 of Itandall Stoi'e Fixture Service. Write 

 for it today. 



ALR,ANDAILGD 



^W^^ll? CHICAGO 



mimmmmmMMW^ 



Mention The ReTlew wbtn yoo write. 



\ GLOEKLER FLOWER 

 i REFRIGERATORS 



\ Send at once for Oataloene F. Ulnstnitlng 

 ; and deecrlblnflr flower homes. 



I BERNARD GLOEKLER CO.,rittibir«k,ri. 



r* mention tba norlata* R«v*«v 

 when wrltlnc adTertlBers. 



B06HBIIDEB 



H Refrigerators ^ 



WE DESIGN 



WE BUILD 



' WE SET UP 



WE ARE COM- 

 PLETE STORE 

 OUTFITTERS 



Write for Catalogue 



Buchbinder Bros. 



620 Milwaukee Ave., CHICAGO 



If eatloa Tiw B«t1«w wh«a fm writ*. 



KOELLNER 



REFRIGERATORS 



»re'ab8olutely the best in every respect 

 and UNKQUALKD by any other. 



Hundreds of 



KOELLNBR REFRIGERATORS 



in actual use, proving our claims. 



KOELLNER 

 REfRIGERATOR AND ICE MACHINE CO. 



21SN.Michi|Mava.,CHlCAGOTtl.Raadalsh2U9 



The company THAT KWOW g HOW to build 



refrigerators and BUILDS THKM RIGHT. 



Mention The Rerlew when yen write. 



McCRAY Refrlarerators 



- _,. , Send today for cataloj[ue 



Tt\T t'lnnel'S and prices. Mention size 

 lUr riuriSlS wanted, what kind of cut 

 flowers you intend to use in it and whether it is for 

 display or storage purposes. 



McCRAY KEFRIGEKATOR CO. 



788 Lake Street Kendallville, Ind. 



Agencies in all Principal Cities. 



Al^eays mention the Florists* Review 

 vehen vnrltinB advertisers. 



