38 



The Florists^ Review 



Mabch ], 1917. 



CREPE-WOOD MEANS MORE CUSTOMERS 



Which would please your customers the more? A paper pot covering that lasts only a few days, or one that lasts as long as the plant. 



"CREPE-WOOD" is the answer. It brings customers back and makes new ones. 



is a WOODEN COVERING FOR FLOWER POTS AND FLOWER BOXES. 



It is stained a rich green and comes in rolls 10 feet long. 



Order Now for 

 Easter 



If your supply house does not have 

 it we will temporarily supply you 

 from the factory. 



TERMS:— 2% discount for cash or ;^ days net 

 on approved credit. 



EXPANDED WOOD CO. r.t..tees ..i sue H«.fKt»m EVANSVILLE, IND. 



Send 20 cents in stamps for trial roll (prepaid).- • 



Mention The ReTlew when yon write. 



elated with H. E. Froment and D. C. 

 Arnold & Co., now is salesman for the 

 Beechwood Heights Nurseries, at 57 

 West Twenty-sixth street. 



P. B. Rigby, of the Pennock-Meehan 

 Co., has returned from his two months* 

 vacation in Florida looking well. 



H. W. Thomas, secretary and treas- 

 urer of D. C. Arnold & Co., has pur- 

 chased Mr. Arnold's interest in the en- 

 terprise and will take over the growing 

 end of it. Over 60,000 feet of glass In 

 five greenhouses will be devoted to car- 

 nations, snapdragon and sweet peas. 



Clarence Slinn has taken over the in- 

 terest of D. C. Arnold & Co. at 112 West 

 Twenty-eighth street, and will handle 

 the outfit of the glass at Babylon, L. L 

 Mr. Slinn will retain the selling force 

 of the company, Messrs. Frank Shee- 

 han and George 'Sullivan. 



Miss Florence Cadieux has taken over 

 the retail business of Woodrow & 

 Marketos and will trade as the Cadieux 

 Co. Walter F. Kline will be sales man- 

 ager. J. Austin Shaw. 



Reed & Keller, manufacturers of flo- 

 rists' supplies, have incorporated with 

 $50,000 authorized capital stock. The 

 ofiBcers are W. N. Reed, S. Keller and 

 F. TJmhev. 



TOLEDO, O. 



The Club's Carnation Exhibit. 



The meeting of the Toledo Florists' 

 Club held at the Helmer flower store 

 was devoted entirely to carnation 

 exhibits, the intention being to bring 

 the members together and to show them 

 the progress made by noteworthy carna- 

 tion hybridizers. It is to be regretted 

 that the attendance was not so large as 

 expected, that the novelties shown could 

 not be appreciated by a larger number 

 of growers. However, what the attend- 

 ance lacked in numbers was balanced by 

 the enthusiasm of those present, and the 



food seed sown is bound to tell in the 

 uture.^ 

 The 'distributors of novelties were 

 asked to show a few flowers of their new 

 introductions. Those requested were 

 most generous in sending good flowers, 

 but, unfortunately, two shipments did 

 not arrive the day of the meeting, that 



Purple Oak Sprays 



The New Easter Decorative Material. Surprise and please 

 your customers. Don't let "The Other Fellow" beat you to it. 



$27.50 per 100 lbs. 10 lbs. or less, 30c lb. 



Purple Adiantum $1.00 per 100 



Purple Ruscus 76c per lb. 



Purple Frieze 76c per ball 



Purple Mats $2.00 per doz. 



Purple Crepe Paper, 3.00 per doz. 

 Purple Ma^rnolias . . .$1.66 per 1000 



And all other Easter Requisites 



GREEN 

 CARRAnON DYE 



76c package 

 colors 400 



Paper Market constantly rising I Buy your Waterproof 

 Crepe Paper NOW ! $20.00 per 100 rolls. 



THE McCALLUM CO. 



"THE HOUSE THAT SERVICE BUILT" PITTSBURGH. PA. 



(ONLY.) 



Mention The RcTlew when yon write. 



from Baur & Steinkamp, of Indianapolis, 

 Ind., of Merry Christmas, and that from 

 A. N. Pierson, Inc., of Cromwell, Conn., 

 of Arawana. But we had the pleasure 

 of examining Thenanthos, by the A. L. 

 Randall Co., of Chicago; Radium, by 

 P. J. dinger, of Newcastle, Ind.; 

 Cornell, by Ira G. Marvin, of Wilkes- 

 Barre, Pa.; Superb, by the J. D. Thomp- 

 son Carnation Co., of Joliet, 111. 



The varieties Superb and Thenanthos 

 arrived in splendid condition and were 

 much admired. Superb had stems three 

 feet long and scored ninety-three points. 

 The color is a beautiful salmon pink. 

 The shape and substance of the flower 

 are good in every way and this variety 

 undoubtedly will be heard from later 

 on. Thenanthos had the best red color 

 ever seen here, and stood up well, on 

 long, wiry stems. The flower is extra 



large, double and has a delicious odor. 

 It was a revelation to see such good 

 qualities combined. It did not, however, 

 score so high as Superb, but received 

 eighty-nine points. 



Cornell and Radium arrived in poor 

 shape and could not be judged. What 

 there was of them showed good color, 

 good stem and fair size. 



Why Not "Minimum Prices"? 



Business has been good with everyone, 

 but as to whether we make more money 

 is a question that cannot be answered. 

 The prices of our products have not ad- 

 vanced in the same ratio as those of 

 other goods. When will the florist real- 

 ize that he must advance his prices if he 

 wants to cover his expenses and have 

 something left! To a few who have 

 done so it has been just as easy to raise 



