March 1, 1917. 



The Florists' Review 



75 



THE HOME OF ASTERS 



i. .in*-«r«»;'*, ,-.-■ •Sti^'^f- 



The men who know from experi- 

 ence the value of good aster seed 

 and where to buy it, are not neg- 

 lecting their opportunity to supply 

 themselves with this stock. 



A dollar invested in good seed 

 goes farther toward insuring profit- 

 able returns to the planter than 

 anything you can do, and a large 

 majority of our customers have 

 increased their orders over last 

 year so as to supply their increas- 

 ing demand for good quality asters. 



To avoid disappointment, please 

 take notice when ordering that 

 owing to the very unexpected in- 

 crease in demand, our stock of seed 

 is all sold except a limited quan- 

 tity of the following varieties and 

 colors : 



Ounce 



Queen of the Market, white and purple $1.00 



Daybreak, pink 2.00 



Vlck's Royal, white and shell-pink 2.60 



Lavender Gem, best early lavender 2.50 



Improved Rochester, white, pink, lavender, pur- 

 ple 2.50 



HohenzoUem. rosy lilac and azure blue 2.50 



Astermum, white, pink and purple 2.60 



Triumph Comet, white and shell-pink 2.60 



"■•^ 



..iiji*.*». .-;.-, 



I 



J)f(^' > 



♦ ■ •<*' 





Onk of the Fields at the Home of Asters 



Ounce 

 Improved Giant Crego, white, shell -pink, rose- 

 pink, lavender and purple $3.00 



Pacific Beauty, rich deep lavender 4.00 



Dreer's Superb Late Branching, rose-pink 1.00 



Peerless Late Branching, white and shell-pink, 3.00 

 Crimson Giant, very attractive dark crimson.... 1.60 



One-half ounce of any of the above at ounce prices. 



Trade Packets containing from 400 to 1000 seeds, at 26c each, 

 packets, $1.00. Twelve packets, $2.00. Fifteen packets, $2.46. 



H oz. ig oz. 



Five 



Send your order now for new seed to 



THE HONE OF ASTERS 



HERBERT & FLEISHAUER, McMINNVILLE, OREGON 



Mention The BeTlew when yon writ*. 



pour had a tendency to put everyone in 

 good spirits. The precipitation had 

 been below normal for the season, and 

 the rain that swept the state beginning 

 February 18 meant millions of dollars 

 to the farmers with early crops, as it w-is 

 sufficient to drench the ground in fine 

 shape. Outdoor flowers will be greatly 

 benefited, jiarticularly violets. Social 

 functions have been many and the de- 

 Jjiand for all sorts of decorations has 

 been large. Stock offerings, with the ex- 

 ception of roses, meet the requirements 

 fairly well. As yet the rose scarcity has 

 not been relieved; if anything, the short- 

 age is even more acute than it was the 

 week previous. There are few roses to 

 be had, wliether good, bad or indiffer- 

 ent. American Beauties are a minus 

 quantity. However, the rose situation 

 is expected to improve within the next 

 few days, as some growers have good 

 crops coming on. 



Caniations are plentiful and leave 

 nothing to be desired in quality. There 

 is an abundance of good violets. The 

 supply of indoor sweet peas is about 

 all the market can stand. Peas bring 

 $1 per hundrcf^, wliich is unusually high 

 for this flower in the local market. It 

 is a cheap flower in summer and its cul- 

 tivation under glass for the winter trade 

 is a new venture, but one which seems 

 to be meeting with success, as it is 

 found that the public will pay the high 

 prices. Some nice Easter lilies appear, 

 and the market could probably absorb 

 a few more. There are no callas, on ac- 



Santa Cruz Evergreen Co. 



Bernard Tassano WHOLESALE EVERGREENS Nick Gandolfo 



Headquarters for the best Mexican Ivy on the coast. Hard and soft Brake. 

 Specialty: Long Fern and Huckleberry. 



101 Winston St., Main"5ll5-A-64i7 Los Angeles, Cal. 



Mention Tb« Hevlew when you write. 



CAUrORNIA CUT FLOWER 

 and EVERGREEN CO. 



WHOLESALE FLORISTS AND SUPPLIES 



316 S. Broadway, LOS ANGELES, CAL. 



Phone Broadway 2369 



count of the frost. Orchids and gar- 

 denias are on the short side of the mar- 

 ket again, and the supply of valley has 

 dropped off. Bulbous stock continues to 

 improve in quality and increase in quan- 

 tity, although the stems are still rather 

 short. Owing to the recent freeze in 

 the southeast, a good deal of Asparagus 

 plumosus has been shipped from here 

 to the middle west, on new accounts, 

 leaving the local market unusually short. 



Various Notes. 



A deal has been consummated where- 

 by the flower stand in the Clift hotel, 

 heretofore operated by Miss Murray, 

 will be conducted by the Bellevue Flo- 

 rists — Miss Rothschild and Miss Bertha 

 Cohn — in conjunction with their store 



WHOLESALE PRICES 



Beauties. 



Subject to Change. 



.per doz.. 75c, $1.50. $2.50, $4.00, $8.00 



Hoogler Beauty 



Ophelia 



Shawyer 



Helen Taft 



Richmond 



KlUarney BrllUant 



White KlUarney 



KlUarney 



CARNATIONS 



Siieclally selected Hoses 

 SprenKerl, Plumosus.... 

 Hardy Ferns 



Short 



per 100, $6.00 



6.00 



6.00 



6.00 



6.00 



6.00 



6.00 



6.00 



2.00 

 of any variety, per 100, 



per bunch, 



per doz. bunches. 



Med. 



$9.00 

 9.00 

 9.00 

 9.00 

 8.00 

 8.00 

 8.00 

 8.00 

 4.00 



LonK 



$12.00 



12.00 



12.00 



12.00 



10.00 



10.00 



10.00 



10.00 



6.00 



15.00 



.50 



2.0O 



Miller Floral Co. 



UTAH 



FARMINGTON, 



Mention The Review when yon write. 



Germain Seed & Plant Co. 



Seeds, Nursery Stock, Ornamen- 

 tal Plants, Poultry Supplies. 



326-28 30 So. Niin St., LOS ANGELES, CAL 



Nurseries, Montebello 

 Mention Tb« Review wb«a /on writ*. 



