94 



The Florists' Review 



Mabch 1, 1917. 



and run them to the corners and then 

 under the side benches back to the 

 boiler. In case there is a door in the 

 end of the house, the coils may start 

 on each side of the door. 



INDIANAPOLIS. 



The Market. 



Despite the increased cost of living, 

 the demand for flowers continues firm. 

 Last week was an exceptionally good 

 one. As social gayety reaches its height 

 just before the advent of Lent, numer- 

 ous affairs last week taxed the ingenuity 

 of the florists. There were, as a result, 

 unique decorations and offerings. The 

 death rate continues unusually high, 

 making funeral work the dominant fac- 

 tor of the business done. 



Stock in almost all lines is more plen- 

 tiful, a condition that may be attributed 

 chiefly to the favorable weather. Bulb- 

 ous stock has been especially abundant; 

 roses and carnations have experienced a 

 slight drop in prices. Good carnations 

 can be obtained at $2.50 and $3, with 

 the extra selects bringing $4 per hun- 

 dred. More short roses have made their 

 appearance. These bring from $3 to $5, 

 the mediums from $6 to $8 and the long- 

 stemmed fancy stock from $10 to $15. 

 American Beauties are not conspicuous; 

 those to be had are of fine quality. 



Of the smaller flowers sweet peas lead 

 in popularity. The prices range from 

 40 cents to $1.50 per hundred sprays. 

 Freesiaa are in good demand and of ex- 

 cellent quality. Mignonette at $3 and 

 $4, and cut hyacinths at $5 and $6, are 

 valuable additions to the market. 

 Callas are more plentiful, but clear well 

 at $1 and $1.50, while Easter lilies have 

 not begun to meet requirements. 



The question of greens is still a serious 

 one. Smilax, plumosus and Sprengeri are 

 held at a premium, and fern leaves, even 

 of inferior quality, are hard to procure. 

 This scarcity of green goods is especially 

 severe on the florists at this time, when 

 funeral work is in such great demand. 



Various Notes. 



Frank Hasselman, B. Foehl and John 

 Bender, all of the Indianapolis Flower & 

 Plant Co., visited Richmond and New- 

 castle this week. Everything looked 

 well at both places. One impressive fea- 

 ture was a bed of seedling roses at the 

 E. G. Hill Co. houses. 



John Grande, Jr., has purchased a new 

 delivery car. 



The veteran fern man known to the 

 trade am *'Coxy" has been in the hos- 

 pital Glaring the last seven weeks, suffer- 

 ing from injuries received in an auto- 

 mobile accident. He has almost recov- 

 ered. 



In this part of the state geranium 

 stock is extremely scarce. Baur & Stein- 

 kamp are completely sold out of young 

 stock at the present time. There has 

 been some talk of raising the price of 

 4-inch geraniums this spring to $10 per 

 hundred wholesale, and $1.50 to $2 per 

 dozen retail. 



Charles Hitz has been ill during the 

 last week from the mumps. 



Mr. and Mrs. Herman Young, of the 

 Smith & Young Co., spent a few days 

 this week visiting fellow tradesmen at 

 Cincinnati. 



Albert Stanley has taken over the 

 city market stand of the Reinken Floral 



Co. 



The Hensley Flower Shop has installed 

 one of the finest cash registers used in 



A Uniform 

 Temperature 



means better flow- 

 ers—more naturally 

 Kro%vii. The More- 

 head System main- 

 tains an even, con- 

 sistent temperature 

 throughout your grow- 

 ing houses by elimi- 

 nating sluggish circu- 

 lation and delivering 

 every drop of the 

 condensation, which 

 is now allowed to clog 

 up your steam lines, 

 directly back to the 

 boiler wbile it is hot. 



You not only get 

 better flowers, but you 

 also save a large per 

 cent of your fuel. 



Write for 



Back-to-Boiler 



Book Today 



m 



Stop that Slug- 

 gish Circulation 

 Your Steam Lines 1 



You CAN EASILY do it! Hundreds of other 

 florists— sick of the never-ending bother of 

 antiquated steam pumps— have solved the sluggish 

 circulation problem permanently with the 



^Z^^ ^i to Boiler I > 

 SYSTEM 



Big representative concerns like the Minneapolis 

 Floral Company, the Memphis Floral Company, the 

 Pittsburgh Floral Company, etc , etc., now drain 

 their steam lines and return the pure hot conden- 

 sation immediately to the boilers as feed water 

 with the Morehead System. 



Quickly and easily attached to your present appar- 

 atus, the Morehead System gives you absolute con- 

 trol of the temperature in every foot of your bouses 

 —and soon pays for itself in the saving of fuel. 

 Tell us about your present heating troubles— our 

 engineers will give you expert information on ex- 

 actly what you may expect the Morehead System 

 to do for you— and send you a book which covers 

 the greenhouse steam plant situation thoroughly. 



Morehead Mfg. Co. 



Dept. "M" 



Detroit, - Michigan 



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ALWAYS MBITION 

 THE 



FLORISTS' REVIEW *"™»SyS!S 



