13 



The Rorists' Review 



March 8, 1917. 





STOP WASTING YOUR MONEY 



Each year you buy advertising which does not have merit. This wasted 

 finoney which you are throwing away in donation ads will pay for an 

 advertising campaign covering a period of ten months— a calmpaign 

 which will show you at the end of the year, or at the end of each consec- 

 utive month, exactly how much business it has brought to jrou. Thwe 

 are two ways of classifying business obtained through advertising: New 

 business, from persons whom you have not had on your books heretofore ; 

 increased business, from old customers. 



There Is no Guessing about the C. E. FaDs Service of Advertising 



If you will give me but a few hours at the start in preparation, I can develop your advertising from an indefinite 

 expenditure to a definite, dividend-paying investment. 



LET'S GET TBE EASTER BUSINESS ON THE JUMP 



Now is the time for you to get started. In writing me tell me what forms of publicity you are now using and approx- 

 imately how much you are spending a year for this publicity. 



I CAN SAVE YOU HONEY ON YOUR ADVERTISING 



Write me today. Whether you spend $2.50 or $100.00 a month, I can give you 

 more for your money than you are now procuring and get greater results on 

 your advertising appropriation. Don't put it oflf. 



Personally, 



THE C. E. FALLS CO. 



62 Grove Place 

 EAST ORANGE. N. J. 



Navajo Buildintf 

 KANSAS CITyTmO. 



Oval Shaped Corsage Boxes 



FOR EASTER 



p ASTER is a time of 

 ^ flowers, a time of bou- 

 quets and corsages. Will 

 you have corsage boxes 

 suitable for the occasion? 

 Remember that at no 

 other season will you be 

 judged more severely on 

 the manner in which your 

 orders are delivered than 

 at Easter. 



Our Special corsage boxes 

 for Easter will attract 

 your customers' attention 

 by their high quality. 

 They will thus secure for 

 you more firmly the pat- 

 ronage of old customers as 

 well as help you to 

 create new business. 



T^HESE special boxes 

 are of strong, lasting 

 construction, and covered 

 with wall paper in as- 

 sortedfloral designs. 

 Cover may be secured by 

 ribbon as per illustration. 

 (We furnish no ribbon.) 

 Each box packed in separ- 

 ate carton. 



PRICE LIST 



Per doz. 100 



Small, 10x7x5 13,60 $2500 



Medium, 12x838x6ifl 4.00 30.00 

 Large, 14x9%x7»fl . . 4.50 35.00 



Prices do not include ribbon. 

 We furnish n« ribbon. 



SCHULTZ boxes are QUALITY BOXES, widely known throughout the trade for their 

 unsurpassed excellence. There are cheaper boxes, but no better boxes. ORDER EARLY. 



H^ g^ If f I f nr* ^ O f^ C\ SUPERIOR and Roberts streets. 

 • Ol^rlULilZi %SL l^U.y CHICAGO, ILLINOIS 



^•tablithed 1856 



MANUFACTURERS OF BETTER BOXES 



Phone Superior 6423 



