Mahch 8, 1917. 



The Florists' Review 



35 



Sweet Peas 



The Spencer type, splendid quality, all lengths and 

 colors, including plenty of the delicate pinks. 



Per 100— 75c, $1.00, $1.25 and $1.50, and extra long at $2.00 



Write for our Easter list of plant offerings 



S. S. Pennock-Meehan Company 



THE WHOLESALE FLORISTS OF PHILADELPHIA 



PHIUDELPHIA NEW YORK BALTIMORE 



1608-1B20 Uidlok Street 117 W. 28th Street FrankKa and St. Paul Streets 



WASHINGTON 

 1216 H Street. N. W. 



Mention The ReTlew when jon write. 



Edward Reid 



OFFERS THE BEST 

 REASONABLE 



SWEET PEAS, Spencers — Nothing better has ever been grown for this market. They are remarkable — all colors. 

 ORCHIDS9 VIOLETS9 VALLEY— three of my specially choice flowers. 



CARNATIONS, Reid Brand. 



The best varieties of ROSES* 



Everything seasonable in Cut Flowers. 

 REMEMBER-THAT "IF THEY'RE REID'S THEY'RE RIGHT.' 



1619-21 Ranstead Street, 



PHILADELPHIA, PA. 



Mention The Rerlew when yon write. 



was held in the Bellevue-Stratford hotel. 

 Thursday afternoon, March 1. Routine 

 business was transacted. The work of 

 the publicity committee in the daily pa- 

 pers is attracting favorable comment. 



The executive committee of the Amer- 

 ican Rose Society met at the Bellevue- 

 Stratford, Wednesday afternoon, 

 March 7. 



The final schedule of prizes has been 

 issued. A feature of this schedule is the 

 three prizes offered for the best display 

 of cut roses, with accessories, covering 

 200 square feet of space. To these 

 liberal cash prizes have been added, a 

 gold medal for first, a silver medal for 

 second and a bronze medal for third 

 prizes. For the first time in the history 

 of the Rose Society a scale of points 

 has been adopted to guide the judges in 

 this competition: Fifty points for 

 quality, twenty points for varieties, 

 thirty points for accessories. A num- 

 ber of speeial prizes also have been 

 offered since the preliminary schedule 

 was issued. The prize list may be ob- 

 tained from, and entries made to, Fred 

 Cowperthwaite, 1614 Ludlow street. 



The Change in the Market. 



There is room for wide difference of 

 opinion as to why the market declined 

 at the end of February. One thought- 

 ful observer said that it always declined 

 at the beginning of Lent; that after 11 

 week or ten days of decline business 

 went on quite smoothly at the new level 

 of price. Another said it was not the 

 arrival of Lent that caused the change, 

 but the arrival of more flowers. Still 



ALFRED M. CAMPBELL 



WHOLKSALK FLORIST 



EXTIA FINE ENPEROR DAITOIHLS ISIO Stnsom Street, rHUADELPHIA.'rA. 



Mention The Review when you write. 



another said that Lent really had little 

 to do with it; that the trouble was 

 caused by the exciting conditions ram- 

 pant in the big world, conditions that 

 affected our business at this time. Yet 

 still another asserted that the effect of 

 Lent was a thing of the past. 



A curious part of the change from ex- 

 treme activity to only fair activity — 

 which by comparison seemed dullness — 

 was the use made of it by the city buy- 

 ers. The first Saturday in Lent closed 

 with quite a little unsold stock left on 

 hand. This was unusual and disquiet- 

 ing. They felt badly about it, quite 

 naturally. So as early in the following 

 week as possible, each and every buyer 

 called on his friends in the wholesale 

 districts to point out the need for an 

 immediate reduction in prices, as a mat- 

 ter of self-preservation for all. 



The powerful argument that prices 

 are invariably settled the world over by 

 the laws of supply and demand passed 

 unheeded. The earnest statement that 

 growers could not be expected to keep 

 on growing good stock unless fair prices 

 were realized by their flowers, proved 

 equally futile. One clever buyer said 

 that the poor people, on whom depend- 

 ence is placed in the spring, would not 

 have any money with which to buy flow- 

 ers, owing to the high cost of living. 



ROCHELLE 



Paper Pots and Dirt Bands. See pagre 120. 



Mention Tlie Review when you write. 



Food must come first — with food prices 

 sky-scraping where would flowers bef 

 Perishable products must be sold for 

 what they will bring, and that will not 

 be much this spring. These jeremiads 

 of blues come to most of us at times. 

 Luckily, they do not last. We all know 

 that in their way flowers are a necessity 

 to vast numbers of people; that, while 

 everything has its ups and downs, our 

 business has quite as good a chance as 

 many others, and a better chance than 

 some others. 



Club Meeting. 



The regular monthly meeting of the 

 Florists' Club was held in the rooms in 

 Horticultural hall March 6. A traffic 

 manager of the Wells-Fargo express 

 company was expected to discuss mat- 

 ters pertaining to the transportation of 

 cut flowers and plants, but did not ap- 

 pear. The discussion therefore was in- 

 formal. Mr. Wilson, of the Chamber of 

 Commerce, spoke. The following mem- 

 bers were elected: Harry Waterer, A. F. 

 W. Vick, Louis Gruninger, Jr.; Edward 



y 



