86 



The Florists' Review 



Mabch 8, 1917. 



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I THE FLORISTS' SUPPLY HOUSE OF AMERICA | 



I A REAL EASTER NOVELTY f 



I Lustrous Art Silk Ribbon j 



I Something New— Something Chic— Something Pleasing I 



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FR new Art Silk Ribbon is pliable, strong, durable. It comes in thirty different 

 colors, shades of color and two-tone color combinations. Art Silk Ribbon is 

 intended for use on Baskets, Crepe Paper Pot Covers, Hampers, Cut Flower 

 Boxes or in any of the endless ways in which pretty ribbon adds so much to the 

 effectiveness of Easter plants and flowers. The great varieties of colors and color coi 

 tions make it certain that the right color can be readily found for every requirement.^ 

 want all our friends to use Art Silk Ribbon this Easter. Write to us now for a sample" 

 of this attractive Easter Novelty, so that you can see it in time to order the coloi 

 quantity of each desired. 



H. BAYERSDORFER & CO. 



1129-1131 ARCH ST., 



PHILADELPHIA, PA. 



= OUR NEW EASTER FOLDER HAS BEEN MAILED. IF IT HAS NOT REACHED YOU, WRITE US FOR IT = 



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F. Eeilly, Joseph Goetter, John J. Jack- 

 eon. 



Emile F. Leiker, of Lansdowne, ex- 

 hibited three handsome vases of carna- 

 tions, two seedlings, a pink and a white, 

 and George Henry, variegated. 



A smoker will be held March 21 at 

 the roof garden of Adelphia hotel, 

 tickets $2. 



A Floral Barometer. 



It so chanced that opportunity offered 

 for this week's study the window of W. 

 H. Ferguson & Son. The impressions 

 given by this window, with its fine set- 

 ting for display, always helped in form- 

 ing a correct idea of the market condi- 

 tions. "When flowers wore scarce at the 

 holidays, the Christmas color was shown 

 in beautiful red baskets. When one or 

 more varieties of flowers became plen- 

 tiful, they were temptingly displayed in 

 this window. The window itself has 

 great natural advaiitaj^os. Its size and 

 the unusual width of the street on which 

 it fronts both aid in enhancing the dis- 

 play. The street is so wide tliat there 

 is perfect light, undimmod by reflection 

 or shadow. 



Last week's arrangement, while sim- 

 ple, was effective. Two vases of orchids, 

 Cattleya Trianee, were in the foreground. 

 The deep blue vase on the east side was 

 filled with highly colored flowers; the 

 paler vase on the west side with flowers 

 of lighter shade. 



Behind the cattleyas, in striking con- 

 trast, were two large, dark colored bowls 

 of Golden Spur daffodils, while the rear 

 of the window was filled with Cibotium 

 Rchiedei, its graceful fronds drooping 

 in the center over a bowl of Enchantress 

 carnations. The distances between the 



THE PHIUIDELPHIJI WHOLESALE FLORISTS' EXCHAHOE 



I tikniU •nirtnHy hr i few Mtre grtwert ■! latd cot flowers. Eeod prices. WceMy returas. 



VERY FINE EASTER LILIES 



Night telegrams will receive careful attention. 

 1615 RANSTEAD STREET, PHILADELPHIA, PA. 



WM. J. BAKERi 12 s«uth Mou str««t, PHILADELPHIJI| PAi 



SWEET PEAS— DAFFODILS-MIGNONETTE-CARNATIONS 



MentUn Th« B^tIow when yon write. 



EUGENE BERNHEIMER WHOLESALE FLORIST 



Rose Growers: Order your plants now. Best light pink rose in the market, September 



Mom, 'i^-inch pots. $12.00 per 100; $100.00 per 1000. Grafting eyes, $60 00 per 1000. 

 1531 KAN8TKAD STKBET, PHILADELPHIA, FA. 

 MentloM The IUt1«w wI)ct y— wrUm. 



varieties heightened the contrast. The 

 vases were well filled, but not over- 

 crowded. 



Various Notes. 



A fire of unknown origin damaged the 

 greenhouses and destroyed the handsome 

 collection of orchids, palms and other 

 plants of George H. McFadden, at Villa 

 Nova, Pa., March 2. The fire started 

 late in the afternoon. David Aiken is 

 gardener. The loss is heavy. 



Joseph Beavis & Son (and grandson), 

 on the Limekiln pike, have done excep- 

 tionally well with Killarney and White 

 Killarney this season. Their crops, both 

 past and future, amazed the experts. 



J. Otto Thilow has returned from his 

 western trip, which extended as far as 

 Hawaii. 



J. M. Deutscher says Lent belongs to 

 the past, florally speaking. 



The Joseph Heacock Co. place at 



LILAC 



Peas Mignonette 

 Daisies Freesias Lilies 



and All Novelties in 

 Cut Flowers 



PHILADELPHIA CUT FLOWER CO, 



1517SansomSt, PHIIADEIPHIA, PA. 



Roelofs is producing notable things this 

 season. Hadley is doing particularly 

 well. 

 Frank K. Hastings had a large order 



