ISO 



The Florists^ Review 



Mabch 8, 1917. 



ROCHELLE PAPER POTS AND BANDS 



Our Square Paper Pots are the Original Im- 

 proved DOUBLE Bottom Square Paper Pot» that 

 we have sold for FIVE YEARS. 



They are by far the BEST POT on the market 

 today. 



They are made with one tack. No glue. 



By ACTUAL TEST they can be made up MORE) 

 THAN TWICE AS PAST as a stamped out pot 

 can be folded, assembled and "locked." 



They are made of the same new, tough paper 

 that has made our Square Paper Pots and Square 

 Dirt Bands FAMOUS, after FIVE YEARS' TEST 

 by the U. S. Government, the Canadian Govern- 

 ment, International Expositions, large numbers 

 •f State Agricultural Experiment Stations, City 

 Parks, Public Institutions and many thousands 

 of Superintendents, Florists and Truckers in all 

 parts of the country and Canada. 



"Enclosed please And a postofflee money order, 

 for which please send us 10,000 3-ln. Square Pa- 

 per Pots by freight to Yantlc, Conn." Avery 

 Bros., Norwich Town, Conn. 



(Avery Bros, got 5000 of our 3-ln. Pots in 1913, 

 6000 In 1914, 7000 in 1915, 10,000 In 1916 and 

 10,000 this year. They know the merits of our 

 Pots.) 



"Kindly send us by express 20,000 Paper Pots, 

 •Ize 3-ln., for which I Inclose check." George 

 Foulsham, Supt., Lenox, Mass. 



(Mr. Foulsham orders our Paper Pots regularly 

 every year and says "We grow sweet peas and 

 all onr annuals in them.") 



"Send by freight 6000 3-in. Square Paper Pots, 

 8000 4-in. Square Paper Pots." G. B. Hunt, 

 Florist, Rutland, Vt. 



(Mr. Hunt orders our Paper Pots each year 

 and knows they are the best there are.) 



Prices of our Square DOUBLE Bottom Foil. 



(Folding Block and Tacku included.) 

 Sizes 



In. 600 1000 6000 10,000 20,000 60,000 



1%, ...$0.70 $1.00 $4.75 $9.00 $17.80 $44.00 



2 85 1.20 6.70 10.80 21.60 62.80 



2\i ... 1.20 1.70 8.10 16.60 30.60 74.80 



5 1.60 2.40 11.25 21.60 42.00 102.00 



4 2.00 3.60 16.00 30.50 60.00 147.00 



6 2.76 6.00 21.25 40.60 80.00 197.00 



6 3.50 6.60 31.00 68.00 115.00 225.00 



OSEASEB DIRT BANDS 

 1— Should a Dirt Band be CREASED and the 



ENDS held together until it is set In place? Yes. 

 OUR DIRT BANDS ARE CREASED and the 



ENDS HELD TOGETHER. 



NOT "LOOKED" 



2 — Should the ends of Dirt Bands be 

 "LOCKED?" NO. Because "locking" does not 

 serve any purpose and is a serious detriment. 



If the ends are "LOCKED" the band has to be 

 TORN OFF when the plant is taken out. 



After the bands are filled and watered the soil 

 settles tight against the Insldes and they cannot 

 be unlocked. 



TEARING the ends of the bands apart will 

 break many of the "balls" or cubes of soil. 



Get a "locked" band, lock it and try tearing 

 It apart. 



Ours are made to SLIP APART easily, without 

 tearing, to let the plant out. 



Our bands are made of the same special, tough 

 paper that has been PROVED 5 YEARS to be 

 perfect for the purpose. 



They are the BEST Band on the market, but 

 also the CHEAPEST. 



Mr. H. B. Weaver of Bird-In-Hand, Pa., grows 

 Carnations, Mignonettes, Sweet Peas and other 

 cut flowers. He says of our Dirt Bands: "I 

 believe any one using these bands will become a 

 regular customer." 



(He got 6000 Dirt Bands in 1913, 60,000 in 1014, 

 70,000 in 1915, 60.000 in 1916 and has Just or- 

 dered 60,000 for 1917.) 



Mr. J. M. Gager, WilUmantlc, (>>nn., says: 

 "The crop from the plants raised in your Dirt 

 Bands PAID ME THE BEST of any crop of to- 

 matoes grown SINCE I HAVE BEEN IN THE 

 BUSINESS." 



(Mr. Gager has just ordered 10,000 4-in. bands 

 for this year.) 



Mr. Herbert W. Coulter, Avon, Mass., says: 

 "I am so well pleased with the Dirt Bands that 

 I DO NOT SEE HOW A MARKET GARDENER 

 CAN AFFORD TO GROW PLANTS WITHOUT 

 THEM." 



To show the wide use of our Pots and 

 Bands by Government, State, City and Public 



Institutions we might say that while we ar» 

 writing this advertisement (Feb. 17th) one mall, 

 Just opened, brought us orders from South Da- 

 kota Agricultural Experiment Station, Brookinga, 

 S. D. (They got 10,000 of our Paper PoU last 

 year and expect to use 20,000 this year) and 

 Board of Regents of Normal Schools, Whitewater, 

 Wis., and Inquiries for prices from New York 

 State College of Agriculture at Cornell Univer- 

 slty and. Dniversity of Michigan, Ann Arbor. 



We have probably sold 5 times as many of our 

 Square Paper Pots and Dirt Bands as all other 

 firms put together. 



PRICES OF OTTB DIRT BANDS 

 Sizes 1000 6000 10,000 20,000 60,000 100,000 



2-in $0.80 $3.80 $ 7.40 $14.40 $36.20 $ 68.00 



2Mi-in. .. 1.15 6.25 10.60 20.70 60.60 07.76 



3-in 1.40 6.50 13.00 26.00 66.00 127.60 



4-ln 1.00 9.00 17.60 34.20 88.00 161.60 



SHIPMENTS FROM OHIO AGO, ST. LOUIS ASD 

 KANSAS CITY 



We will ship from Chicago, St. Louis or Kansas 

 City, the following Lots, at the prices named, but 

 can not break the Lots: 



$16.00 for 18,000 1%-lnch Pots 



1116.00 for 14,000 2 -inch PoU 



1116.00 for 4,000 4 -inch Pots 



1113.00 for 7,000 2%-Inch Pots 



1!13.00 for 6,000 3 -Inch Pots 



1113.00 for 2,000 6 -inch Pots 



"Since using Paper Pots we cannot grow toma- 

 toes to our liking any more In clay pots." — 

 Bennett & Schaffer, Market Gardeners, Gran- 

 ford, Ohio. 



EXPERIENCE OF 131 GROWERS 

 Send for FREE Samples of our Square Paper 

 Pots and Dirt Bands and Big Folder giving 181 

 EXPERIENCES of Florists and Market Gar- 

 deners. 



Try our Paper Pots and Dirt Bands FBBB. 

 Order what you want — try them, and If not 

 satisfactory, ship them back and we will refund 

 your money. 



State whether to ship by freight or express. 

 Immediate shipment. 



F. W. ROCHELLE & SONS, 31 Main Street, OHESTER, N. J. 



Mention Th« 'RmrXmw when yon WTlt». 



U 



S-U-B-S-T-l-T-U-T-E 



f9 



IC 



INFERIORITY 



f9 



That is a safe general rule; in the case of CYPRESS as THE Greenhouse Lumber it is an absolute 

 truism. Small wonder that those who urge the "substitute" have but the one cry, "cheaper." But the 

 substitute is NOT "cheaper," except as to initial cost. 



The only businesslike way to figure material costs in Greenhouse building is BY THE YEAB. 



There's nothing consolingly "cheap" about repair and replacement bills. The truly cheapest green- 

 house is the one that shows the least totals — at the end of a term of years — first cost aJid up-keep together. 



By that rule CYPRESS for greenhouse construction has all other woods beaten at the start. It is the 

 absolute cheapest, figured by the years of its life. If built of heart Cypress, with ' ' Pecky ' ' Cypress f < ■ cer- 

 tain parts, the wood caimot be substituted by any other material ever grown or made. Talk of a " substitute ' ' 

 is worse than bosh. It is not quite square. If contractors would say: "We can build you a greenhouse of 

 cheaper wood," that would do, for the so-called "substitutes" are all cheaper in first cost. BUT MORE EX- 

 PENSIVE IN THE END. Do you caref You bet you do — you're a business man as well as a flower grower. 

 "The Building Age," August, 1912, issue, page 409, in specifications for a small greenhouse, says: "These 

 timbers should be made of Cypress, for on account of its straight grain, strength and durability, this has been 

 found to be THE WOOD BEST ADAPTED FOR GREENHOUSE CONSTRUCTION." 



GET ACTION on our Cypress Pocket Library; the booklets are absolutely free. Write for one, or a 

 dozen. Vol. 3— (nothing but greenhouses) is the first one you want. CHASE A POSTAL ATTER IT. NOW< 

 Also ask for Vol. 36, the book on carpentry, both instructive and interesting. Vol. 37 is the Silo Book. 





SOUTHERN CYPRESS 

 MANUFUGTURERS' ASSOCIATION 



1230 HIBERNIA BANK BLDQ. 1230 HEARD NAT'L BANK BLDQ. 

 NEW ORLEANS, LA. JACKSONVILLEp FLA. 



(Please address nearest ofDce) 



Mention The RctIcw when yon write. 



