Makch 15, 1917. 



The Florists' Review 



8 



Santa Cruz Ever- 

 green Co 71 



Sceery, Kdward.... 54 

 Schillo, Adam ...102 

 Schlatter & Son... 95 



Schling, Max 55 



Schramm Bros 51 



Schroeter, B 51 



Schroeter, Hugo ... 51 



Schultheis 52 



Schultz & Co 40 



Schulz Co., Jacob.. 52 



Schwake & Co 67 



Scott, \Vm., Co... 54 



Scrim's 50 



Sefton Mfg. Corp.. 40 

 Sharp, Partridge... 99 

 Shenandoah Nurs.. 81 



Sheridan, W. F 79 



Siebrecht, Jr., H. A. 58 



Siebrecht Co 79 



Siebrecht Bros. ... 55 



Siebrecht, G. C 78 



Skidelsky & Co 60 



Skinner Irrigation.. 110 



Skinner Co 94 



Small & Sons 5.'i 



Smely, J. M 60 



Smith, Henry 51 



Smith, H. J 47 



Smith, r. J 79 



Smith & Fetters Co. 5.^ 

 Smith & Hemenway 98 

 Smith Co., A. W.. . 61 

 Smith Co., W. & T. 80 

 Smith Wholesale 



Floral Co 77 



Smyth, AV. J 60 



Southern California 



Flower Market. . . 74 

 Southern Cypress 



Mfrs.' Assn 105 



South Park Flo. Co. 75 

 Spokane Florist Co. 5S 

 SpringfleUl Clay Co. 97 

 Springfield Seed Co. 56 

 St. Louis Seed Co. . 6;{ 

 St. Louis Wholesale 

 Cut Flower Co. . . 77 



Staack & Sons 59 



Standard Thermom- 

 eter Co 94 



State Nursery Co. . . 59 

 Steele's Pansy Gar- 



den.s 74 



Stewart, S. B 59 



Stokes Floral Co... 56 



Stoirs & Harrison. 00 



Stroh & Sons r>i> 



Stuber & Richardson 74 



Stumpp, O. E. M.. 55 



StuMipp & Walter. I 



Stuppy Floral Co.. 56 

 Sunliglit Double 



Glass Sash Co... Ill 



Superior Boiler ... 92 



.Sutton & Sons .... 64 



Suzuki, Paul S 66 



Swanson's 5!) 



Swenson Co., 0pp. .S2 



Syracuse Pottery . . 97 



T. 



Tailby & Sons 57 



Teahan Fern Co.... 45 

 Thompson Carnation 



Co 91 



Thorburp & Co 68 



Thornton Floral Co. 53 



Throop-Mnrtin Co... 99 

 Tonner, 0. A. & 



L. A 28 



Tonseth Floral Co.. 58 



Toole & Son 60 



Totty, C. H 9 



Tracy, 15. II 66 



TriK'iidly & Scheuck 7K 



Trepel, V. C 55 



Trepel, .Tosejdi .... 55 



Tucson .Seed Co.... 50 



Turner, 11. W 72 



Turner & Sons. ... 51 



V. 



TTnifcd Cut Fir. Co. 78 

 U. S. Cut Fir. Co. . 78 



V. 



Viin I.indley Co.... .")() 

 Van Meter Plow«r 



Shop 5': 



Vesey, W. J. & M. S I 



Vlck's Sons, J 90 



Vincent, Jr., & Sons 88 



Virgin, U. J 52 



Von Canon, J. H... 47 



W. 



Waite, F. W 94 



Waldbart, Geo. ... 56 

 Walker Co., F 52 



M'anf AdvK 48 



Wiirlmrton. (' 57 



Wiinl & Co., K. M 1 



WiirciKlorfT 5."i 



AVatkin.s & Simpson 6:{ 



Watts, .Mrs. J. E. . . 50 



Wa.x I'.ros 57 



Weaver, A 54 



Weber, F. (' 61 



Welxr. F. II 61 



Weber & Sons Co.. 52 

 Woiland & Kisch. . 75 

 Welch Bros. Co... 77 

 Welch, Patrick ... 77 

 Wertlieimer Bros... 14 

 AVestorn Seed & Ir- 

 rigation Co 6.'{ 



Whitted Floral Co. . 59 



Wiegaiid's Soim Co. 5;i 



AVipiihoeber Co. . . . 60 



Wietor Bros 28 



Willier Corp 6.'i 



Wilks .Mfg. Co 92 



Williams, Mrs. E. A. 60 



Williams, Ed 59 



Williams & Co ,')3 



Wilson, II. E 54 



Wilson, K. G .V) 



AVilson Seed Co 69 



Wilson's Seed Store 53 

 Wiltgcn & Frcrcs. . 75 



Wiiulnilllcr Co 51 



Wiritcrsiiii's Seed . . (i8 

 Wittliold. (;co. .60-90 

 Wittcrstiiettcr K. . . 87 

 AVolfskills' & Morris 



(Jdldcnson 58 



AVoodlaiid I'lirk Co. 74 

 AVoodruff & Sons,. 62 



Wrij,'hfs .''.8 



W. & W. Fl'r Store 53 



V 



VoMllg. .1. W 108 



A'oung & Co., .loliii. 79 

 Young & Co., .\. L. 78 



Young & Co., V 60 



Young & Sons Co.. 56 

 Young Tool Co 43 



Z, 



Zfch & Mann. . . .2!t-75 



Zctlitz, E, X 53 



Ziska & Sons, J , , . 75 

 Zvolanek, A. C... 73 



TABLE OF CONTENTS 



Page 



S{)ring Fashions Call for Colors (illus.) 15 



Retail Store Management 16 



— Preparing for Easter Trade 16 



Proper Icebox Temperature 17 



To Preserve Display Stock 17 



A Wreath of Beauties (illus.) 17 



Big Blow at Newcastle (illus.) 18 



Propagating Ficus Elastica 19 



Reconstructing Coldframes 19 



Chicago Club Holds Novelty Show 20 



Indiana Association at La Fayette 21 



— Hoosiers Discuss Prices 21 



The March Show Dates 22 



American Rose Society 22 



The Directors' Meeting 22 



Error in Rose Show Form 22 



Worcester, Mass., Show 22 



Indianapolis 23 



Victor Morgan (portrait) 23 



Ilolyoke, Mass 23 



Omaha, Neb 23 



Baltimore . 24 



Connecticut Comment 24 



St. Louis 25 



Obituary 25 



- Alfred F. Schiller 25 



— Andrew B. Holmes 25 



Mott-ly Musings 25 



What Have You ? 26 



Who Talked to the Reporter? 26 



The Cost of Building 26 



New York Federation 26 



Flower Book with Pill Ads 26 



Prosperity and Profit 26 



Chicago 26 



Philadelphia 36 



Pago 

 Detroit, Mich. 39 



New York 40 



Rochester, N. Y 46 



Boston 50 



Louisville, Ky 56 



Fort Wayne, Ind 58 



Seed Trade News 62 



— Helping One 's Competitor 62 



— Breach of Seed Contracts 63 



— ' ' From Any Other Source " 66 



— It 's a Puzzle to Canners 66 



— Catalogues Received 68 



Pacific Coast Department 70 



— Los Angeles 70 



— San Francisco 71 



— Portland, Ore 73 



— Spokane, Wash 74 



Nursery News 80 



— May Burn Cankered Stock go 



Milwaukee 84 



Davenport, Rock Island, Moline 86 



Buffalo 88 



Newport, R. 1 99 



Greenhouse Heating 92 



— The Coal Situation 92 



— ■ Will Use Secondhand Pipe 92 



— • One House Now. Another Soon 94 



Cincinnati qq 



Grand Rapids, .M idi 93 



Newark, N. J 93 



New Bedford, Mass jqq 



Kansas City, Mo jq^ 



Minneapolis jQg 



Pittsburgh jjq 



1 'rovidence, R. I ^23 



