14 



The Florists^ Review 



Macch is, 1917. 



1917 CATALOGUE 



of "Keystone Quality" Florists' Supplies. This "Blue Book" of Florists' 

 Supplies is a Business Asset— a Trouble Saver— a Reliable Informer. 



TO NATIONAL ROSE FESTIVAL VISITORSi-J-n^^s^R^itaTtrl^r" 



(where the Rose Show will be held) is the most up-to-date Florists' Supply House in the world. 

 Make our handsome new building your headquarters while in Philadelphia. 



. RICE 



1220-22-24 SPRING GARDEN ST., 



Come and see what a BIG Supply House is like. 





OUR EASTER RIBBONS and CHIFFONS 



WILL LARGELY INFLUENCE YOUR SEASON'S PROFITS. 



Invariably those florists who feature ribbons and chiffons on their Easter 

 plants are those who are the most progressive and successful in their communities. 



Our styles are produced by experts and our goods are sold on the large vol- 

 ume, small profit principle. 



Write us and a representative will call or we will submit samples. 



At your service. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



0%vners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 Cast 24th Street, NEW YORK 



D 



MARCH 



22 



SHOW NUMBER 



TWO BIG ISSUES 



fipi^Ts 



Advertisers will not fail to note the special opportunities 



these two big issues afford to reach the Trade Buyers 



at the right Time and in the right Way. 



SEND COPY EARLY-AHEAD OF THE RUSH 



MARCH 

 29 



EASTER NUMBER 



