70 



The Florists' Review 



Maech 15, 1917. 



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Pacif ic Coast Department 



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LOS ANGELES. 



The Market. 



Stock in some lines has been more 

 plentiful, carnations coming in far more 

 freely. Good field-grown flowers have 

 sold fairly well, but it has not been a 

 clean-up by any moans. Indoor roses 

 have also been more plentiful, but so 

 far no surplus has been noted anywhere. 

 Daffodils and other spring flowers are at 

 their best and, the cool weather having 

 brought them along slowly, there so far 

 has been no great surplus of good stock. 

 As usual, there is a quantity of second- 

 grade flowers that do not find a market 

 except in the doorway and street stands. 



In small flowers, cornflowers and 

 marigolds have been especially good sell- 

 ers this season, cleaning up well almost 

 daily. An order for several thousand 

 bunches of violets for one of the big 

 stores — souvenirs to customers — made a 

 hole in the supply for one day, but other- 

 wise violets have been slow to sell. A 

 great many of the flowers coming in lack 

 fragrance, being of the larger, coarser 

 varieties, and this hinders business in 

 this favorite corsage bloom. Outdoor 

 Cecile Brunncr roses are beginning to 

 come in, but slowly so far, and it will 

 be another week or ten days before the 

 full crop is on. A scarcity of good 

 sweet peas has been felt, the outdoor 

 stock in many cases remaining tight 

 and drop])ing before opening. Orchids 

 and valley are still scarce. In pot plants 

 ferns, azaleas, rhododendrons and hya- 

 cinths have been the best sellers. 

 Greens are in good demand and in plenti- 

 ful supply, with the exception of plu- 

 mosus, which is still poor and scarce. 

 Several good wedding orders have 

 cleaned up a great deal of the peach, 

 acacia and other blossoms, these being 

 fino for single-day decorations. Funeral 

 work lias been a little below tlie usual 

 average. 



Various Notes. 



Manager Fred Sperry, of the L. A. 

 Floral Co., took a flying trip to Santa 

 Barbara this week to try out the new 

 roads in Ventura county and, incident- 

 ally, to do a little Imsiness. Large ship- 

 ments of everything in season continue 

 to be sent out from the store. 



E. W. ]\[cLellan reache<l tliis city 

 early in the week and is making a tour 

 of the retailers and growers. 



Wright's Flower Shop had the docorn- 

 tions for the opening of two large new 

 banks this week. A large quantity of 

 flowers of all kinds was called for, in- 

 cluding 200 baskets of spring flowers and 

 a large batch of spring blossoms. Tlie 

 decorations were in every way satisfac- 

 tory. 



0. C. Saake says business is good. 

 His windows are good. Baskets of 

 ranunculi, long-stemmed and of beauti- 

 fully clear bright colors, are among the 

 attractions. 



M. Teifolossy has acquired the stoic 

 at 31GA South Broadway, and is run- 

 ning it as a retail cut flower store and 

 as a depot for his prepared flowers and 

 foliage. Mr. Teifolossy was formerly 



with the Eosslyn Flower Shop, which 

 since then has been discontinued. 



Darling's "Flower Shop continues to 

 be the talk of the town, the lighting and 

 other effects drawing big crowds. For- 

 tunately, the florists' end of the busi- 

 ness is not forgotten in striving for ef- 

 fect, as excellent stock in all lines is 

 shown and business is reported far 

 above the average for this season. 



Eeginald Overstreet, who has been 

 with L. H. Freeman for about one year, 

 and previously was with Darling's, has 

 joined the J. W. Wolters force, presum- 

 ably to fill the place vacated by F. Dos 

 tal. Mr. Overstreet is a young man 

 much liked in the trade, and everyone 

 will wish him the best of success in his 

 new sphere of action. 



The Germain Seed & Plant Co. has dis- 

 continued one of its nurseries and i*? 

 advertising^ the stock for sale locally. 

 Judging by the crowds in the store and 



nursery sales yards, the publicity is 

 working well. The excellent windows 

 maintained by this old-established firm 

 also prove excellent drawing cards. 



W. Armacost & Co. are sending in 

 some of the finest Prima Donna roses 

 ever seen in this market. They are 

 grand in color, with elegant, long, stiff 

 stems. The Easter lilies being shipped 

 from this firm are of the finest grade. 



The brothers Dailledouze, Paul and 

 Eugene, of Brooklyn, N. Y., are in the 

 city this week, having returned from 

 their trip to Hawaii. 



At the regular meeting of the Los 

 Angeles County Horticultural Society, 

 held March 7 in the Times building, Dr. 

 Low showed some interesting photo- 

 graphs in color representing native 

 trees, flora and scenery. The lecture 

 accompanying the exhibit was greatly 

 enjoyed by the large audience, and the 

 meeting was so protracted that there 



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I L. A. FLORAL CO. f 



I FRED SPERRY, Mgr. S 



I HOUSE OF QUALITY AND SERVICE | 



I 407 So. Los Angeles Street, LOS ANGELES, CAL. | 



= LONG DISTANCE SHIPPING OUR SPECIALTY § 



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Mention The B«Tltw when yon write. 



VIOLETS = CARNATIONS 



ROSES 



And Other Seasonable 

 CUT fLOWERS 



GREENS 



ASK FOR SPECIAL QUOTATION 



DOMOTO BROS. ""Xl^ 



Nurseries: 78th to 79th Aves., East Oakland, Gal. 



440 Bush Street - SAN FRANCISCO, CAL. 



Mention The BeTlew when yon write. 



ROSE PLANTS 



of the following varieties, from 3-inch pots ; 



September Morn, Prima Donna, Francis Scott Key, 

 $6.00 per 100, $50.00 per lOOO 



WALTER ARMACOST & CO. 



Sawtelle, Cai. 



