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PPEXY. .PENNOCK -^ 

 ^ PUTS IT OVER 



The eighteenth annual business meeting of the national organization of 

 rosarians is marked hy the culmination of long-cherished hopes for an exhi- 

 bition of roses not dependent for strength and support on displays of any 

 other flower. It is a success from every point of view. 



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EGANIZED in New York, 

 March 13, 1899, with its 

 first show in 1900, the 

 American Eose Society has 

 held sixteen exhibitions in 

 cooperation with some other 

 body of professional or 

 amateur gardeners. These 

 J exhibitions have been held 

 as far west as Chicago and 

 as far east as Boston, but not until the 

 seventeenth time has the management 

 felt sufficiently self-reliant to go it alone. 

 For the first time in America, there- 

 fore, this week's show at Philadelphia 

 is exclusively of indoor rose blooms and 

 plants and it follows as a corollary that 

 it is the largest display of roses ever seen 

 in an exhibition hall in America. 



The belief that this year, if ever, the 

 American Eose Society, at 18 years of age, 

 was strong enough to go it alone orig- 

 inated with President Samuel S. Pen- 

 nock and it is largely due to his single- 

 ness of purpose that the 

 show has become an accom- 

 plished fact. 



Confidence Justified. 



That President Pennock's 

 confidence in the self-reliance 

 of the society was justified 

 became apparent to the trade 

 weeks before the doors of 

 the exhibition opened. In- 

 deed, when the arrangements 

 were begun it was decided 

 not to use Horticultural hall, 

 where the Eose Society has 

 held several exhibitions joint- 

 ly with the Pennsylvania 

 Horticultural Society, but to 

 employ the larger if less 

 centrally located armory of 

 the First Regiment, at 

 Broad and Callowhill streets, 

 where a considerably greater 

 floor is available. It has 

 proved none too large. 



The show is more nearly 

 a trade affair than any other 

 held in the east this sea- 

 son. Of course the private 

 gardeners have their part, 

 as the plant section was open 

 to them and they have a 

 group of forty-nine classes 

 for cut flowers staged the 

 day after the commercial cut 

 roses; but the gardeners 

 never have had the facili- 

 ties to hold up their end on 

 cut roses, no matter how 

 they may excel in some other 

 branches o f floriculture. 



OFFICERS ELECTED. 



President, 

 Benj. Hanunond.. .Beacon, N. Y. 



Vice-president, 

 Wm. L. Bock. . .Kansas City, Mo. 



Secretary, 

 Prof. E. A. White. . .Ithaca, N. Y. 



Treasurer, 

 Harry O. May Summit, N. J. 



Also, in this show there is no hippodrom- 

 ing; the exploitation has been of the con- 

 servative character calculated to inspire 

 lovers of roses rather than to arrest the 



Benjamin Hammond. 



(RetlrinK Secretary, Honored with Presidency of the A. K. 



attention of the proletariat — non-buyers. 



The American Rose Society has reason 

 to be proud of this show. It is an inspira- 

 to rose lovers of every degree. There are 

 fine roses, new roses, artistically ar- 

 ranged roses and, best of all, a well ar- 

 ranged rose show. The excellence of the 

 arrangements was felt at the outset. 

 William Kleinheinz, manager of the ex- 

 hibition, had a place for everything. Each 

 vase for cut flowers had an allotted posi- 

 tion where it could be filled and ready 

 for the roses. 



Practically everything was ready on 

 time, so that the show opened promptly 

 at 3 o'clock as scheduled. It was prac- 

 tically a rose show as planned, but the 

 decorations and dealers' exhibits lent the 

 green and variety to set off the queen of 

 flowers. 



Some Features. 



The roses are extremely fine, both as 

 to plants and cut flowers, better in one 

 or two instances than at any 

 previous show. The exhibits, 

 while largely local, are also 

 fairly strong from out of 

 town, thanks to A. N. Pier- 

 son, Inc., of Cromwell, who 

 exhibited nearly 2,000 cut 

 roses as well as a goodly 

 number of plants. 



The feature of the show 

 in plants is the novelties 

 shown by Henry A. Dreer, 

 Inc., notably Los Angeles 

 and Golden Emblem, and the 

 cut blooms of Hadley from 

 the Joseph Heacock Co. 



There are two other nota- 

 ble features: The exhibits 

 of the retailers and having 

 the exhibition all on one 

 floor. Each added much to 

 the effectiveness of the roses 

 on display. 



The center of the hall is 

 occupied by the American 

 Rose Society rose garden. It 

 is laid out in 1,200 square 

 feet in Roman style, sur- 

 rounded by columns and a 

 pergola, with a marble Venus 

 in the center. The garden 

 is formed of dwarf roses laid 

 out in ribbon pattern. The 

 varieties are Erna Teschen- 

 dorff, Ellen Poulsen, Baby 

 Tausendschon and Baby 

 Rambler. They are set in 

 peat moss with walks of 

 grass. Tall standard roses, 

 American Pillar, Tausend- 

 schon, etc., border the gar- 



