24 



The Florists^ Review 



March 22. 1917. 



M 



iRICEi 



CO. 



if you are short of the needed Supphes 



when the Easter rush starts. And it's 



equally bad if you are using ordinary 



Supplies; they won't satisfy particular people. "Keystone Quality" 



Florists' Supplies are the Standard of Good Quality — the best buy always. 

 Mail your order today and have on hand the right kind of Supplies at 

 the right time. Have you seen our 



1917 CATALOGUE? 



IF NOT-WRITE FOR IT TODAY. 



. RICE CO., 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE. 



1220-22-24 SPRING GARDEN ST., PHILADELPHIA, PA. 



OUR EASTER RIBBONS and dflFFONS 



WILL LARGELY INFLUENCE YOUR SEASON'S PROFITS. 



Invariably those tlorists who feature ribbons and chiffons on their Easter 

 plants are those who are the most progressive and successful in their communities. 



Our styles are produced by experts and our tJ:oods are sold on the large vol- 

 ume, small profit principle. 



WriU: us unci a iei)rrsfntativc will call or wc will -ubiiiit saraplos 



At your b'Tviirn. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



I 



