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.THE 



i^/H 



S^H^ 



PREXY PENNOCK j^ 

 j^ PUTS IT OVER 



The eighteenth annual business nuitiiuj of the national organization of 

 rosarians is marked hy the culmination of long-chcrishcd hopes for an exhi- 

 bition of roses not dependent for strength and support on di'iplays of ang 

 other flower. It is a success from every point of view. 



RGANIZED in New York, 

 March 13, 1899, with its 

 first show in 1900, tho 

 American Rose Society has 

 held sixteen exhibitions in 

 cooperation with some other 

 l)ody of professional or 

 amateur gardeners. These 

 exhibitions have been hehl 

 as far west as Chicago and 

 as far east as Boston, but not until tho 

 seventeenth time has the management 

 felt sufliciently self-reliant to go it alone. 

 For the first time in America, there- 

 fore, this week's show at Philadelphia 

 is exclusively of indoor rose blooms and 

 plants and it follows as a corollary that 

 it is file largest display of roses ever seen 

 in an exhibition hall in America. 



Tho belief that this year, if ever, tho 

 American Rose Society, at 18 years of ago, 

 was strong enough to go it alone orig- 

 inated with President Samuel S. Pen- 

 nock and it is largely due to his single- 

 ness of iMirj)()se tliat tlie 

 show has become an accom- 

 plished fact. 



Confidence Justified. 



That President Ponnock 's 

 confidence in tho self-reliance 

 of the society was justified 

 became apparent to the trade 

 weeks before tho doors of 

 the exhibition ojiened. In- 

 •leod, when tho arrangements 

 wore begun it was decided 

 not to use Horticultural hall, 

 where tho Rose Society lias 

 hold several exhibitions joint- 

 ly with the Pennsylvania 

 Horticultural Society, l)ut to 

 employ the larger if less 

 centrally located armory of 

 the First Regiment, at 

 Broad and Callowhill streets, 

 where a consi<i(>rably greater 

 lloor is available. It lias 

 pro\ed none too largo. 



The show is more nearly 

 a trade affair than any other 

 held in the east this sea- 

 son. Of course tlio iirivate 

 gardeners have tlieir part, 

 fis tlie [ilaiit section was open 

 to tiieni and they have a 

 group of forty-nine classes 

 lor .lit, tlower's staged the 

 day aftiT the commercial cut 

 roses; but tho gardeners 

 never liav.^ had the facili- 

 ties to hoM u[) tlieir end on 

 out roses, no matter how 

 tliey may excel in some other 

 branches of floriculture. ,i;, 



Also, in this show there is no hipixidrom- 

 iiig; tlit> ('X])loitation has been of tlie con- 

 servative character calculatoil to inspire 

 lo\ers of roses rather than to arrest the 



:ittention of the proletariat — non-buyers. 



Tlie American Rose Society has reason 

 to be proud of this show. It is an inspira- 

 to rose lovers of every degree. There are 

 fine roses, new roses, artistically ar- 

 langed roses and, best of all, a well ar- 

 rangeil rose show. Tho excellence of the 

 arrangements was felt at tlu' outset. 

 AVilliam Kloinhoinz, manager of the ex- 

 hibition, had a place for everything. Each 

 vase for cut flowers had an allotted posi- 

 tion where it could bo filled and ready 

 f'or the roses. 



Practically everything was ready on 

 time, so that the show opened promptly 

 at .". o'clock as scheduled. It was prac- 

 tically a rose show as jilannod. Imt the 

 ilfcorations and dealers' exhibits lent the 

 green and variety to set off the f|ueen of 

 flowers. 



Some Features. 



The roses aii^ cxtn'mely fine, botli as 

 to [plants and cut flowers, better in one 

 or two instances than at any 

 previous show. The exhibits, 

 while largi'ly local, are also 

 fairly strong from nut of 

 town, thanks to A. X. Pier- 

 son, Inc., of Cromwell, who 



I'.'IIMI cut 



•■1 '^lodlv 



exhibited nearly 

 roses as will as 

 iiiiiiilier of {ilants. 

 The fi'ature of 

 ill plants is the 



Benjamin Hammond. 



■tirini: Si'Cit'tiirx . I !■ iiii ■nil uitli I'li'Mih m 



.1 IIh 



A. i; 



the show 

 no\eltie3 

 shown by Henry A. Dreer, 

 I 111'., notably Los Angeles 

 and Cioldon i'lniblmn, and the 

 cut blooms of Hadlev from 

 the .losepli Hcacock Co. 



There are two other nota- 

 ble f'eatures: The exhibits 

 of the retailers and having 

 tho exhibition all on one 

 floor. Each added much to 

 the ofToctiveness of the roses 

 on display. 



Tiie C(>iiter of tlie hall is 

 occupied by the American 

 K'ose Society rosf garden. It 

 is laid out in l.i!<iO square 

 feet in Roman style, sur- 

 rounded by columns and a 

 pergola, with a marble Venus 

 ill the center. Tho garden 

 is formed of dwarf roses laid 

 out ill ribbon ])attorn. The 

 \arii>ties are Erna Teschen- 

 dnrff, Ellen Poiilsen, I!al>y 

 Tausendschon and I>aby 

 Rambler. They are set in 

 ]ieat moss with walks of 

 grass. Tall standard rosis. 

 Americ.'iii rillnr. Tau-end- 

 schoii. etc., border tie' Liar- 



