48 



The Florists^ Review 



Mabch 22, 1917. 



Your path to real economy 



RAI? 



DID 



PER 



I 



— a quicker, cheaper, better wrapper 



Pat. May, 1916— Trade Mark Registered 



nPHE Rapid Rapper has no drawbacks. 

 * no disadvantages one way or another 

 to impede its function as a money-saving, 

 time-saving and thoroughly efficient wrap- 

 ping device for retail florists, wholesalers 

 and growers. 



The Rapid Rapper is made to solve 

 florists' wrapping problems— and it does. 

 By means of the Rapid Rapper any 

 inexperienced boy or girl can wrap your 

 plants and baskets— rapidly, neatly, and 

 use less than one-half the paper required 

 by the old method. No more time wasting 

 here ! Moreover, when you use the Rapid 

 Rapper, you may rest assured that the 



package delivered is attractive, that plant 

 or basket has perfect protection and last, 

 but not least, that you give your customer 

 satisfaction. 



There's a Rapid Rapper for every- 

 thing. The sample outfit includes a hand- 

 some, adjustable pedestal and 100 assorted 

 sizes of wrappers, made of No. 1 30-lb. 

 Kraft paper. 



"THE ART OF WRAPPING" 



An interesting booklet, illustrated and 

 with full prices, is ready for you. Send 

 for it, while the spirit is strong. But do 

 it now. 



The Rapid Wrapper Co 



56 East Randolph Street, Chicas^o 



We Protect the 

 Retail Florist 



Send Your 



Orders in Now 

 for Cut Lilies 



Kennicott Bros. Co. 



163-165 N.Wabash Ave. 

 CHICAGO 



Easter. If violets fail, there will be 

 large supplies of sweet peas, which sell 

 equally well for corsages for the Easter 

 parade. Bulbous stock will be unusually 

 plentiful for an April Easter. 



Pot lilies are abundant, many plants 

 being too short to cut. Azaleas are 

 about done, but there are many roses. 

 Bulbous stock in pots, pans and boxes 

 will be the staple of the plant market. 



Various Notes. 



F. J. Benthey last week placed an 

 order with the John C. Moninger Co. for 

 material with which to rebuild at once 

 about half the tornadoed range at New- 

 castle and plans are under consideration 

 for not only rebuilding the rest of the 

 place but for adding five houses to it. 



It is an open secret that the Lord & 



Burnham Co. is considering extensive 

 additions to its factory at Des Plaines. 

 The establishment has been doubled in 

 size since the start. The plana now 

 under consideration grow out of the fact 

 that the company's boiler foundries in 

 the east have been working at capacity 

 and the question is as to an addition in 

 the east or the building of a new foun- 

 dry at Des Plaines. If it is decided to 

 build in the west it will mean an addi- 

 tion of $200,000 to the investment here. 



Emil Reichling severed his connection 

 with Peter Reinberg's March 17. Mr. 

 Reichling was in the employ of Peter 

 Reinberg for nearly seventeen years, the 

 last seven years of which he was in full 

 charge of the greenhouses. 



In order to give more room to its cut 

 flower department, the A. L. Randall 



ROCHELLE 



Paper Pots and Dirt Bands. See page 117. 



Co. has rented the entire building at 729 

 South Wabash avenue. This building 

 will be used for manufacturing and 

 warehouse purposes. The third floor of 

 the Le Moyne building will be used for 

 show room purposes, in addition to the 

 second floor now in use for this purpose. 

 The cut flower department can thus be 

 given space as its growth requires. 



In the absence of the president and 

 vice-president, A. J. Zeeh presided at 

 the meeting of the Wholesale Cut 

 Flower Association at the Sherman 

 House March 15. Steps were taken 

 preparatory to a conference with the 



