64 



The Florists^ Review 



Mabch 22. 1017. 



El 



The increasing popularity 

 among Florists of 



PRINT-ftD-STRINB 



is an indication of the value of 

 this tying commodity and ad- 

 vertising medium. 



PRINT-AD-STRINQ makes 

 your parcels neat and attractive 

 and gives you miles of advertis- 

 ing at almost no expense. 



Write for FREE color card, 

 samples and prices. 



Chicago Printed String Co. 



3*7 S. U Salle Street, CHICAGO 



Mention Th« B«Tlew whan yon write. 



INDIAKAPOUS. 



The Market. 



Local florists differ in their opinion as 

 to St. Patrick's day business. Some 

 say that it was not up to the standard 

 of previous years, while others claim 

 that their business was exceptionally 

 good. Perhaps this was mostly the 

 result of advantageous location. All 

 the florists seem to feel, however, that 

 the green carnation has lost some of its 

 popularity. 



Carnations are more plentiful and 

 bring from $2 to $4; splits make $1.50 

 per hundred. Most of the white vari- 

 eties bring $4, thanks to the large de- 

 mand for funeral work. Roses are still 

 in short supply. Lilies, however, both 

 Easter and calla, are more plentiful and 

 make from $1 to $1.50 per dozen. Sweet 

 peas remain popular and plentiful, with 

 the extra fancies at $1.50. Freesias are 

 nearly over with, but more snapdragons 

 are coming in to fill the gap. Bulbous 

 stock is in good supply and receives 

 great attention. Jonquils are good 

 property at $2.50 and $3 per himdred. 



March continues cold and blustery, 

 although the sun has been more regular 

 in its appearance. Most of the i^ter 

 stock is now in and the indications are 

 that there will be a full supply of every- 

 thing. 



Miscellaneous stock includes mignon- 

 ette, and violets, which are equal to the 

 demand, yellow daisies, pansies and ca- 

 lendulas. Potted plants have been espe- 

 cially attractive and popular this sea- 

 son. Hyacinths have moved extremely 

 well, while azaleas, primroses, tulips, 

 begonias and cinerarias have found a 

 ready sale. A new item in the potted 

 class was a few excellent genistas, which 

 sold immediately. Green goods con- 

 tinue in limited supply, but prospects 

 are bright for a larger quantity as 

 warmer weather arrives. 



A Visit to Newcastle. 



A visit to Peter Weiland's range, at 

 Newcastle, was pleasurable and profit- 

 able. There the carnations, in numerous 

 colors and varieties, including P. J. 



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• M 



NEW YORK FLORISTS' 

 SUPPLY CO., Inc. 



103 West 28th Street, 



NEW YORK 



Telephones-Famgut 2144, 2145, 2146 



OUR SPECIALTIES 



Fancy Ferns, per 1000 $1.50 



Galax, Bronze and Green, per case of 10,000 8.00 



Leucothoe Sprays, Green and Bronze, long, per 100.. .75 

 Leucothoe Spray s. Green and Bronze, short, per 100.. .50 



Boxwood, cut, per crate 7.50 



Laurel Branches, per doz. bunches 1.00 



Wild Smilaz, per case 5.00 



Fresh Cut Palmetto, per 100 1.50 



Laurel Ropinsr, per yard 05 



Sheet Mots, per bag 2.00 



Sphagnum Mots, per bale 1.50 



Magnolia Leaves, Green or Bronze, per carton 1.25 



Oak Leaves, Green, Bronze and Red, per carton 1.75 



CYCAS LEAVES 



8/12-inch, per 100 2.00 



12/.16-inch, per 100 2.75 



16/20-inch, per 100 3.50 



20/24-inch, per 100 4.25 



24/28-inch, per 100 5.00 



28/32-inch, per 100 6.00 



32/36-inch, per 100 6.50 



36/40-inch, per 100 7.50 



40/44-inch, per 1 00 9,00 



Not less than 100 lots 



WATERPROOF CREPE PAPER, 



all colors, per roll, 20c. 

 Moss Green, $19.00 per 100 rolls. 



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