March 22, 1917, 



The Florists^ Review 



93 



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S Our new shipments of all classes of supplies have arrived from the east and Europe in good time for Easter. g 



i Full line of Baskets, Mats, Pot Covers, Crepe Paper, | 

 i Tinfoil, Toothpicks, Chiffons, Ribbons, Boxes, etc. | 



EVKRVTHINa FOR FLORISTS' USE 

 LARGEST AND MOST COMPLETE STOCK IN THE WEST 



B 



s 



I Cut Flowers Easter Lilies Tulips Spanish Iris | 



I All classes of Flowers and Greens, Designs, etc. | 



E TELEGRAPH OR L. D. PHONE ORDERS DELIVERED ANYWHERE B 



WHOLESALE FLORISTS S 

 AND SUPPLIES s 



I CALIFORNIA CUT FLOWER CO. 



I 433 WEST 7TH STREET Phone Broadway 2369- A LOS ANGELES, GAL- S 



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Mention The Bevlew when you write. 



FERNS 



100,000 READY NOW 



IN FLATS 



Best varieties for Fern diahe« 

 Sl.50 per 100 



Write for Wholesale Catalogue of Ferns, 

 Kentias, etc., to 



H. PLATH 



"THE FERNERIES" 



LiwreRce iid Winnipcf AvcflHcs 

 SAN rRANCISCO. CAL 



Mention The Heriew wh«n yon write. 



RED POTS 



Honegtly made. Standard In 

 size. Unexcelled in quality. 

 Nothinsr but the best materials 

 used. The Pots you will eventually buy. We carry 

 the largrest stock In the west. 

 All Sizes of standard Pots, Azalea and Fern Pots, 

 Bulb and Seed Pans, Fern Dishes, Saucers, Etc. 

 Special Prices on Carload Lots. 

 GARDEN CITY POTTERY CO., Inc. 

 Pottery and Office: San Jose, Cal. 

 Warehouse: 129 2d Street, Oakland, Oal. 



Mention The Review when you write. 



Shawyer roses novr and all the stock is 

 coming along in fine shape. 



H. B. Richards. 



SAN FEANCISCO. 



The Market. 



Preparations for Easter are beginning 

 to assume large proportions here, and all 

 branches of the business are looking for- 

 ward to a prosperous season. Eastern 

 shipping orders received augur well that 

 more California flowers will be shipped 

 east this Easter than ever before, and 

 the local retailers consider conditions 

 favorable for a fine business. The grow- 

 ers hope to have plenty of good stock. 

 From present indications there will be 

 a fine cut of roses. The supply has im- 

 proved both in quantity and quality dur- 

 ing the last week and continued im- 

 provement is expected until after Easter. 

 A few long-stemmed American Beauties 

 are arriving, after having been off crop 

 lor some time. There is an abundance 

 or medium and shorter stock. Russell 

 holds an enviable position, the blooms 



EorEASTER 



We will be well prepared with a big supply of all classes of Cut Flowers 

 and Plants and we will be able to fill all orders received. 



EASTER LILIES 



CUT AND IN POTS 



PLANTS— 15c per bud and bloom 



S. Murata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Moat Experienced Shippers in Southern California 



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i L. A. FLORAL CO. I 



FRED SPERRY, Mgr. 



I EASTER OFFERINGS 



large quantities of EASTER LILIES, 

 both cut and in pots. CALLA 

 LILIES and all other flowers in season. 



I 407 So. Los Angeles Street, LOS ANGELES, CAL. | 



= LONG DISTANCE SHIPPING OUR SPECLALTY g 



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Mention The Rerlew when yon write. 



being about the finest ever offered in 

 this market. It clears without any diffi- 

 culty, at firm prices. 



There is some difference of opinion re- 

 garding carnations. The supply has 

 been lighter since the first of the week 

 and the average quality rather poor. 

 Some hold that the crop is going off 

 and that the supply will be none too 

 plentiful for Easter, while others at- 

 tribute the deterioration to the fact that 

 the growers were holding back for St. 

 Patrick's day. Good white stock has 

 been at a premium. 



Lilies are excellent and it is hoped 

 the quality will hold up for Easter. No 

 fear of a shortage is felt, as various 

 growers have large supplies in sight. 

 Outdoor stock is late this year on ac- 



Wholesale 

 Evergreens 



SANTA CRUZ EVERGREEN CO. 



101 Winston St., los Angeles, Cal. 



Mention The Review when you write. 



count of the cold weather. Usually 

 there are generous offerings of outdoor 

 sweet peas by this time, but they are 

 just now beginning to appear. Few out- 

 door freesias have arrived as yet, which 

 is late for them, too. The daily consign- 

 ments of daffodils are large, but they 

 seem to find an outlet at fairly good 

 prices. Tulips and hyacinths, both cut 



