148 



The Florists^ Review 



Mabch 22, 1917. 



i i 



If s a pretty good idea (now that the lumber mills in the South- 

 ern Cypress Mfrs.' Assn. are identifying every cypress board they saw) to 



MENTION TO YOUR LUMBER DEALER, CONTRACTOR OR CARPENTER— and to ASK 

 YOUR ARCHITECT to SPECIFY— that YOUR CyPRESS MUST BE 



"TIDEWATER" CYPRESS 

 IDENTIFIED BY 

 THIS TRADE-MARK 



Stamped in the End of Every Piece 

 or APPLIED TO EVERY BUNDLE 



Trade Mark Reg. U-S-Pat-Ofhce 



When a manufacturer places his imprint indelibly upon his product it evidences to the consumer two 

 factors of value which, together, are the sum total of all any buyer wants; these factors are integrity 

 of purpose and complete responsibility on the part of the maker of the desired commodity. 



The above legally registered "Tidewater Cypress" trade-mark is 

 now YOUR INSURANCE POLICY of LUMBER QUALITY. 



It appears stamped mechanically into the end of EVERY board and timber of 



CYPRESS 



''THE WOOD 

 ETERNAL." 



Thoroughly dependable Cypress Flooring, Siding, Moulding and Shingles, 

 etc., which come in bundles, bear the same mark on EVERY BUNDLE. 



The legal right to apply this epoch-making symbol of STRICT RESPONSIBILITY IN LUMBER MAKING 

 AND SELLING is restricted to those Cypress mills which, by their membership in the Southern Cypress 

 Manufacturers' Association, attest their devotion to its Principles of Sekvice to the Consumer. Only 

 mills cutting "Tidewater" Cypress are eligible for membership. (Cypress which grows too far inland is 

 not equally noted for the "Eternal," or decay-resisting, quality.) Only mills which subscribe to the 

 Association's standard of scrupulous care in Methods of MANUFACTURE, INTEGRITY OF GRADING 

 and ACCURACY OF COUNT can belong to the Association. These responsible mills the Association 

 now licenses to CERTIFY THEIR CYPRESS by applying the registered trade-mark with their identify- 

 ing number inserted. 



BY THIS MARK YOU KNOW THAT ITS CYPRESS. 

 •■THE WOOD ETERNAL," AND WORTHY OF YOUR 

 FAITH. IT IS WELL TO INSIST ON SEEING THIS 

 TRADE-MARK ON EVERY BOARD OFFERED AS 

 •CYPRESS." 



T»*oE M*«K RtG. U.S. P*T.O'n'«j 



T»Aot M*«" Rm. U.5.P*T0'ncB.i 



Let our ALL-KOUND HKLPS DKPAIiTMKNT help YOU RIORK. Our entire resources are at your service with Keliable Counsel. 



Southern Cypress Manufacturers' Association 



1230 HIBERNIA BANK BLDQ., NEW ORLEANS, LA., or 1230 HEARD NATIONAL BANK BLDQ., JACKSONVILLE, FLA. 



INSIST ON THADK-MAKKKD CYPKKSS AT YOUK LOCAL LUMI5KK DKALKK'S. IF \\Y. HASN'T IT. LKT US KNOW. 



