58 



The Florists^ 'Review 



March 29, 191T. 



1 



i 

 1 



SPECIAL 



A CORSAGE CORD IN ALL COLORS 



■•^ $2.00 GROSS '•i 



A little over 1 cent each! A relief to find something these days at a lower price than usual! Bat this price will 

 be good only as long as this special lot lasts, as they cannot be made at this price today. L. 



OTHER CORDS WE CARRY ARE: 



Card Cords gross, $1.2) Corsage Ties .-.- doz., $1.75 



Corsage Cords, No. 5068 doz., .60 Chiffon Corsage Shields '. . .doz,, 2.00 



Chain Cords doz., .85 



McCALLUM COMPANY, Pittsburgh, Pa. 



"THE HOUSE THAT SERVICE BUILT" 



Mention The Rerlew when yon writa. 



well remember that before she retired 

 she was one of the leading florists of 

 the city. Going into her store on North 

 Charles street, one would think he had 

 been transported into ^rcadia, and here, 

 among artistic surroundings, the cul- 

 ture of the city was wont to meet. She 

 is still hale and hearty and on fine days 

 gets downtown to see how the two boys 

 are coming on. 



Stock of all kinds is plentiful, with 

 the bulbous verging on a glut. Prices 

 are holding up well and to the ques- 

 tion, "How is business?" the answer 

 is invariably the same, "We have been 

 quite busy." With the store folks 

 talking this way, everything is going 

 well with the growers, who are now 

 up to their eyes in work shifting stock 

 about to get it in for Easter, or perhaps 

 to hold it back. I am sure after it is 

 all over we will just hear the same 

 old story, "This was the best Easter 

 we ever had." Tate. 



ROCHESTER, N. Y. 



The Market. 



Business in general slacktucd con- 

 siderably last week, as is customary 

 previous to a big rusli. So far the Lenten 

 season has shown quite a bit of activity. 

 Funeral work is keeping up wonderfully 

 well and the special sale held every 

 Saturday keeps the market well cleaned 

 lip. The Easter outlook is encouraging, 

 with prospects for a good quantity of 

 cut and potted stock and promises of 

 good business. The quality of stock at 

 the present time is particularly good. 

 The supply of roses is large and good 

 stock is seen in Shawyer, Ophelia, 

 Sunburst, Maryland, Killarncy and 

 Montrose. The prices are within 

 reach of all. American Beauties are 

 not too plentiful, but meet the present 

 demands. Carnations are of fine qual- 

 ity and the market is well stocked with 

 them. 



An abundance of sweet peas are 

 offered, including good stock of the 

 orchid -flowering, with long stems. They 

 come chiefly in pink; little is seen of 

 the whites and lavenders. Tlie supply 

 of Easter lilies is quite large. Callas, 

 too, are plentiful. Valley is not in de- 

 mand and the quality is inferior. Or- 

 chids move slowly. The market is well 

 stocked with jonquils and daffodils, for 



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I REFRIGERATORS I 



The four cardinal points that have made 

 the reputation for Randall Fixtures are 



1 . Construction 



2. Insulation 



3. Circulation 



4. Material 



s Send us measurements of the new store and we will lay out complete 5 



= arrangement of fixtures without cost to you. S 



E Write for our Catalogue, "Modern Flower Shops." ■ 



I A. L. RANDALL COMPANY | 



E Wabash Avenue at Lake Street CHICAQG E 

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Mention The ReTlewwfaen yon write. 



