64 



The Florists^ Review 



March 29, 1917. 



EASTER SUPPLIES 



CBUPE PAPBB AND POT COTEBS. 



Per Per 

 Doz. 100 



Waterproof (all colors) $3.00 $25.00 



Pebbled, pleated (all colors). 2.00 15.00 



FIBER RIBBONS. 



1 Inch wide — 50 yards to bolt. 

 Red, moss erreen and pink, per bolt.. $1.25 

 All other colors, per bolt 1.00 



DOVES. Each Doz. 



Prime quality $1.25 $13.00 



First quality 1.00 11.00 



Miniature Doves 40 3.00 



MAGNOLIA LEAVES. 



Prepared Magnolias, per box (about 1,000 

 leaves) — 



Brown $1.85 



Purple 1.35 



Green 1.40 



Red 1.60 



PREPARED ADIANTUM. 



(Or Maidenhair Fern.) 

 Extra flne quality, per 100 $6.00 



AIR PLANT. 



Per dozen bu $ 1.25 



Per 100 bu 10.00 



CTCAS LEAVES. 



Sizes Pkg. of 10 Per 100 



8 to 12 inches $ .35 $ 2.50 



12 to 16 inches 40 8.00 



16 to 20 inches 45 8.76 



20 to 24 Inches 55 4.75 



24 to 28 inches 65 5.76 



28 to 32 inches 75 6.60 



32 to 30 inches 85 7.25 



36 to 40 inches 1.00 8.26 



40 to 44 inches 1.15 9.60 



44 to 48 inches 1.80 11.00 



GOLD LETTERS. 



Packed 25 of a character to each en- 

 velope. (Sample free.) 



Per 100 Per 1000 



Small size $ .40 $3.50 



Medium, size 60 4.50 



Large size 60 5.50 



Gold script words (10 to pkg.) $ .85 



Gold script words, per 100 8.00 



No. 2 GAUZE. 



This is principally used for Bridal 

 Shower Bouquets. 



Per bolt (10 yards) $ .20 



Per bolt (50 yards) 90 



CORSAGE CORDS. 



Can be had in all colors. 



Per Doz. Per Gross 



Large size $ .40 $4.25 



Small size 80 8.25 



Baby Cords 1.25 



C0RS40E SHIELDS. 



Invisible Shields, per dozen $1.75 



COBSAGE FOIL. 



Can be had in either green or violet 

 color. 

 Per lb. $ .86 



PLAIN CABDS. 



Put up 100 to a package, 600 cards to 

 a box. Per 500 Per 1000 



No. 88 '.$ .60 $1,00 



No. 65 80 1.26 



No. 48 1.00 1.60 



Envelopes to match cards same price 

 as cards per 1000. 

 GET OUR COMPLETE LIST OF OTHER SUPPLIES-IT'S FREE 



FLORISTS' THREAD. 



Put up on 2-oz. spools, 8 spools to lb. 



Per lb $ .90 



3 lbs. for 2.60 



GEO. H. ANGERMUELLER, 



1324 Pins Street, ST. LOUIS, MO. 



Mention The Review when you write. 



Easter Lily Card 



Size 2H X SH 



Embossed in green, gold and white on 



wedding bristol. 



PRICES 



100 for $0.60 200 for $1.00 



500 for 2.00 1000 for 3.60 



Terms Postpaid; cash with order. 



THE JOHN HENRY CO. 



LANSING. MICHIGAN 



Mpntlon The Review when yoa write. 



Particular significance is attached to 

 the exhibit of Pennock Bros, at the 

 National Kose Festival last week. The 

 idea embodied in this exhibit was that 

 of individualizing floral work, an idea 

 that deservQS far more attention from 

 our leading florists, l)ecause to its de- 

 velopment the ])rofcssioii must look 

 for advancement in floral art. Perliaps 

 this idea can be most clearly defined by 

 describing it as tlie exact op])osite of 

 the low price bargain sale, where a 

 thousand bunches of flowers are offered, 

 each one pretty much the same as any 

 other in the lot. The exhibit contained 

 special debutante baskets and l)ouquets, 

 carefully selected gifts for the dear lit- 

 tle bahy who has just arrived, and so 

 on. These baskets, bouquets, baby 

 gifts, etc., are individual. They are 

 not duplicated for any other debutante 

 or little .lair- In fact, they are ex- 

 pressly designed for the person to whom 

 they are sent and for that person only. 

 This is done by careful selection of 

 basket, or box, or vase, by painting, by 

 card, by ribl)on, and so on. Thought 

 is given to the choice of flowers and 

 their combination, to their color or col- 

 ors. The receptacle is in keeping with 

 the flowers. A showy receptacle is not 

 considered the thing, any more than it 



ALFRED M. CAMPBELL 



WHOLESALE FLORIST 



EXTRA FINE EMPEROR DAFFODILS ISIO Stnsim Street. rHUADELPHIA, PA. 



Mention The Rerlew when you write. 



THE HOUSE OF MERIT 



FLORISTS' SUPPUES 



JOS. a. REIDINOER CO. 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



Mention The RcTJew when .yon write. 



277^ MORE 

 BLOSSOMS 



on plants raised in KOCHELLE 4-ln. SQUARE 

 imper pots (64 cubic inclies of soil and roots) 

 than on plants rnisod in 4-in. clay ix)t8 (31 cubic 

 inches of soil and roots). Send for PROOF. 

 See page 131. 

 F. W. ROCHELLE & SONS, Chester, N. J. 



is considered in good taste to use showy 

 furniture on .a showy rug. If the rug 

 be showy, let the furniture be plain. 

 So when the flowers are showy the bas- 

 ket or box must enhance, not rival, 

 them. The coming spring colors, blue 

 and yellow, the old colonial colors, were 



FOR EASTER 



Lilacs Daisies 



Peas 

 Snapdragons 



AND ALL OF THE LATEST NOVELTIES 



PHILADELPHIA CUT FLOWER GO. 



1517SansomSt., PHIUDELPHIA, PA. 



Mention The Review when you write. 



brought out in this interesting exhibit 

 of Pennock Bros., colors that will be 

 noticed more and more as the season 

 advances. This brief description will 

 give some idea to those who were not 

 able to attend the exhibition. Why is 

 this exhibit singled out for further com- 



