98 



The Florists^ Review 



March 29, 1917. 



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Pacific Coast Department 



Santa Oroz, Cal. — Climatic conditions 

 have produced a short supply of Mexi- 

 can ivy this spring and it will be some 

 time before shipments of normal size 

 go to the eastern markets. 



Benton City, Wasli. — Ward M. Mc- 

 Knight, a market gardener, says he in- 

 tends to try his hand at the florists ' busi- 

 ness, beginning this summer. Mr. Mc- 

 Knight is not a recruit, having seen 

 service in the trade several years ago. 



LOS ANGELES. 



The Market. 



The Lenten season so far has been 

 a satistactory one to retailers and ship- 

 pers, but for a few days there has been 

 a faDing off in retail trado and out-of- 

 town business. Inquiries seem to fore- 

 shadow a good Easter, with stock none 

 too plentiful. The cool mornings and 

 nights are against field-grown stock and 

 the heavy moisture in the atmosphere 

 renders carnations peculiarly susceptible 

 to fungoid diseases, which are becoming 

 increasingly prevalent in this section. 

 Rotation of crops and study of these 

 diseases will have to be taken up by 

 growers if they intend to be successful, 

 and the hit-or-miss methods that have 

 been so long practiced will have to be 

 changed. 



Regarding Easter lilies, growers say 

 their plants are going to be well on 

 time, and if so there will be a plentiful 

 supply, both for cutting and pots. Iti- 

 door roses are still fine, the only scarcity 

 being in good reds. The present week 

 has been remarkable for the largo 

 amount of funeral work done, Ijut a 

 good deal of money can be spent in 

 this witliout reducing the visible sup- 

 ply of stock much. 



Valley is promised in good supply for 

 Easter, but how the realization will be 

 xemains to be seen. Orchids are still 

 scarce and hard to obtain. Baby roses 

 are becoming more plentiful, but those 

 from outdoors are short in the stem, 

 though brighter in color than the in- 

 door-grown. Daffodils are plentiful 

 now, but, according to present appear- 

 ances, they will be almost over in quan- 

 tity by Easter. Tulips should be just 

 right from outdoors. Greenhouse car- 

 nations are good and there is a fair 

 supply. Asparagus plumosus has been 

 cut so hard during the winter, and the 

 weather has been so cool, that this green 

 is practically out of the market, that 

 arriving being poor in color. 



Various Notes. 



The interest taken by owners of the 

 large private estates and the large num- 

 ber of new residences being erected are 

 healthy signs of the times. I was par- 

 ticularly impressed with this the other 

 day when looking over the Arthur 

 Letts estate at Hollywood. Mr. Letts 

 is one of our prominent merchants who 

 years ago built a fine residence and 

 planted the grounds to every class of 

 rare trees and shrubs obtainable, and 

 these have grown up to fine proportions. 

 Under the superintendence of A. A. 

 Hunt the grounds are now going through 

 a thorough overhauling, thinning out 

 fine specimens where necessary and re- 



"We finil The Review a first-class 

 advertising medium and can assure 

 you that we will put in another ad- 

 vertisement as soon as we have stock 

 to offer. 



"Hickey & Hollis. 



"Petaluma, California, March 13. 1917." 



moving them to other parts of the place. 

 Mr. Hunt has been successful in mov- 

 ing extra large plants of rare and val- 

 uable kinds and the grounds will be 

 much improved thereby. There are large 

 consignments of rare conifers arriving 

 now from the east and from English 

 nurseries, and these, with the many 

 unique specimens already there, will 

 round out a wonderful collection. Mr. 

 Hunt has made a careful study of 

 conifers and has practically all of these 

 unique varieties properly classified and 

 named, which makes the place an inter- 

 esting one to visit. 



O. C. Saake has gone to Murrietta 

 Springs for a short visit, to recuperate 

 before the Easter rush. 



The L. A. Floral Co. has been ship- 

 ping a great many flowers of the odor- 

 less African marigold, the flowers being 

 grown here under glass. They are as 

 large as a good Bonnaffon chrysanthe- 

 mum, of about the same color and last 

 for weeks. 



George Smith reports big business at 

 the Seventh and Figueroa street store 

 and says that shipping is good from the 

 new nursery at Sherman. His first cata- 

 logue under the new regime has been 

 published. 



Shipments are keeping up well at the 

 S. Murata & Co. establishment. Good 



reports are coming in on the condition 

 of stock on arrival at Kansas and Mis- 

 souri points. 



Morris Goldenson left March 20 on 

 a business trip to San Francisco. At 

 the store business is keeping up well. 

 There was a fine decoration for a fare- 

 well reception, in which large quantities 

 of peach blossoms were used with good 

 effect. A pall of violets and hyacinths 

 and a large number of other pieces were 

 made the same day for a funeral. 



C. Brazee, of Wilmington, is sending 

 in remarkably fine tulips and hyacinths. 

 His stock is being handled by Tassano 

 Bros. H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Perfect spring weather, stock in am- 

 ple supply but not excessively plentiful, 

 quality good and demand seasonably 

 active, sums up the local market situa- 

 tion of the last week. Considerable 

 extra stock was moved St. Patrick's 

 day, especially white carnations, which 

 were at a premium. At present condi- 

 tions are a little more favorable for 

 the retailer than the wholesaler, as 

 there is plenty of good stock to be had 

 and the retailer can buy just what he 

 needs without fear of not being able to 

 get more if the occasion arises. There 

 has been a general recession in prices. 

 The rose situation has not changed 

 much since the last report, except that 

 offerings are more plentiful, without a 

 noticeable increase in demand. 



Carnations seem to be going off crop 

 with some of the growers, but the sup- 

 ply is still ample to meet all require- 

 ments. Daffodils continue to arrive in 



EASTER LILIES 



FOR EASTER 



Cut and Potted 



Also Carnations, Roses and other seasonable cut flowers. Greens. 



DOMOTO BROS. Tr^IS^^ 



Nurseries: 78th to 79th Aves., East Oakland, Cal. 



440 Bush Street - SAN FRANCISCO, CAL. 



ROSE PLANTS 



of the following varieties, from 3-inch pots : 



September Morn, Prima Donna, Francis Scott Key, 

 $6.00 per 100, $50.00 per lOOO 



WALTER ARMACOST & CO. 



Sawtelle, Cal. 



Mention Tbe Beriew whan rm wilta. 



