November 9, 1916. 



The Florists' Review 



37 



Flowers are Flowers 



4l,But there is a differeDce. When it comes to measuring then) up from a per- 

 fect standard, there are but few ; the same is true of baskets. We don't claim 

 that our baskets are the most perfect on the market, but we do ask your judg- 

 ment, if you have used Neidinger's baskets, as to whether you have ever bought 

 a more practical line with that rich appearance for as little money as you have 

 from us. 



CA great many florists never ask the man who fills the basket if he has any 

 preference for this or that basket, consequently he is not aware of the fact that 

 there is a difference. Then, again, there is the florist has gotten into the old 

 rut of buying from certain people. He does not know that he is probably paying 

 a higher price for his baskets than his competitor, who he thinks is selling very 

 cheaply; but if he only knew that this same competitor was probably making 

 more profits on his baskets than he was, owing to the fact that his competitor 

 was buying newer and more up-to-date baskets at a lower price than he, then 

 the wise florist would look around elsewhere. 



CDon't fail to see the line our men have on the road. 



CAU our baskets contain the non-leaking pan. 



-» OUR SPECIAL OFFER FOR THIS WEEK 



THE HOUSE OF MIRIT 



JOS. G. NEIDINGER CO. N.'ld°lilL PHILADELPHIA, PA. 



No. S90 65c each 



Can be had In oval and square. 



Mention Tbg Rerlew when jott writ*. 



NOW READY 



JUST OFF THE PRESS. 



The Fourth Edition 



ALBUM of DESIGNS 



Printed on Art Paper. Better than 

 ever but still sent to you postpaid for 

 the small sum of 



75c 



Per 

 Copy 



FLORISTS' PUBLISHING COMPANY 



508 So. Dearborn Street, CHICAGO, ILL. 



l>i;os., the Knight & Struck Co., A. L. 

 j^lillcr, John Scott, Peter Wagner, Louis 

 i^cliniutz, Jr., Charles Koch, Louis 

 Schmutz, Sr., and Alfred Zellor. 



Various Notes. 



•T. IT. Small & Sons' Halloween at- 

 tracted much attention last week. Corn- 

 stalks, pumpkins, ears of corn, black 

 cats and red devils were used artistic- 

 ally. Oak foliage in profusion, mums 

 and crotons added to the charming ef- 

 t<'ct. Crowds of interested spectators 

 attended. Three of the best designers 

 in the city now are with J. H. Small & 



Sons — Messrs. Hauser, Bridgman and 

 Deery. The big store is complete and 

 at its best, ready for the fall and winter 

 season. 



Ladies' night of the New York Flo- 

 rists ' Club will be held Monday, No- 

 vember 13. Entertainments, dancing, 

 decorations and refreshments will make 

 this the greatest ladies' night the club 

 members have ever enjoyed. 



Siebrecht Bros, are comfortably set- 

 tled in their new store at 922 Madison 

 avenue, corner of Seventy-third street. 



.1. J. Coan had an exhibit November 

 4 of twelve dozen of the old favorite. 



]\lme. Alplieus Hardy; also spikes of 

 Strelitzia Kegina>, the first of the 

 season. 



H. E. Mengen, formerly with the 

 Dards and Thorley stores, now is with 

 Kamm's Flower Shop, 350 Madison 

 avenue. 



AVilliam Kather, formerly with Wad- 

 ley & Smythe, has a pretty store at 754 

 Madison avenue, corner of Sixty-fifth 

 street. Madison avenue now has more 

 than twenty flower stores between 

 Forty-second and Eighty-sixth streets 

 and is fast becoming the retail florists' 



