'24 



The Florists^ Review 



NOVEMBKB 16, 1916. 



tail Florist." Mr. Wienhoeber pointed 

 out that the foundation of the retail 

 florists' business lies in honest dealing 

 and reliability. "It is necessary first," 

 he said, "to study your customer, to 

 find out what his particular needs are, 

 and then to give him your advice and 

 honest opinion,' telling him what you 

 tliink would be the right thing to do, 

 but leaving the decision entirely to the 

 customer's own judgment. Never make 

 promises unless you are absolutely cer- 

 tain that you can keep them, and this 

 it is always difficult to be, for you are 

 dependent upon influences beyond your 

 control. Again, always give your cus- 

 tomer what he is paying for. Tell him 

 frankly the quality of the goods which 

 you have to offer him, so that he may 

 learn to depend upon you. Never take 

 advantage of a grower's position. Don't 

 press him because he is in difficulty, 

 but on the other hand insist on getting 

 what you pay for. The people you do 

 business with, you will find, will treat 

 you much the, same as you treat the 

 growers." Mr. Wienhoeber added a 

 few words of caution to the young man 

 contemplating going into the florists' 

 business. He reminded him that it is 

 not an easy road, that the work is hard 

 and the hours long, and that it is far 

 better to stay out if he does not thor- 

 oughly enjoy the work. 



The next speaker was J. C. Vaughan, 

 Chicago, who stated that the meeting 

 and exhibition was without doubt one of 

 the best in the history of the associa- 

 tion. He paid a tribute to Bloomington 

 as a leader in floriculture, added 

 a few words to what had already been 

 said on honesty and cited Ernsi Wien- 

 hoeber 's success as an example of what 

 could be done by honest methods. He 

 advised the trade to keep up publicity 

 in the papers and to turn its attention 

 to efficiency methods. 



A. G. Hecht, Urbana, HI., gave a talk 

 on "What the University of Hlinois 

 Offers a Young Man Entering the Flo- 

 ists' Business." He contrasted the 

 Values of practical and theoretical 

 knowledge and as an example cited the 

 cases of two young men, one of whom 

 goes to college and the other to a green- 

 house where he immediatelv begins 

 to get practical experience. He pointed 

 out that the boy who entered the uni- 

 versity wgs taught those sciences with 

 which floriculture is closely related, 

 such as chemistry, botany, entomology, 

 etc., that he learned how to write good 

 business lottfra and probably took a 

 course in public spealdng. The boy who 

 entered the practical work, however, 

 had time for study only after hours, 

 when he was generally too tired. And 

 thus, at the end of seven years, the 

 college man, who has a trained mind 

 and the power to draw conclusions, will 

 be forging ahead of his brother who 

 knows only the practical side. He re- 

 minded the trade, however, that the 

 college graduate does iiot know everv- 

 thing and that he reijtlires much help 

 for the first few years after his gradua- 

 tion. 



Goo. W. .Jacobs, Canton, HI., read the 

 report of the committee on the exhibi- 

 tion, after which ,T. F. Ammann, of Ed- 

 wardsville, HI., secretary of the associa- 

 tion, spoke of previous meetings. 



The conchidinicr speaker was Frank 

 Washburn, of Bloomington, Til., who 

 brieflv thanked the florists for coming 

 to Bloomington and bringing exhibits. 

 He announced that the next morning 



automobiles would be waiting to take 

 the guests around Bloomington to show 

 them the city, after which they would 

 go to his houses and have lunch. There- 

 upon I. Li. Pillsbury, of Galesburg, 

 moved that the association extend a 

 vote of thanks to Mr. Washburn for the 

 splendid work which he had done in 

 connection with the show. 



Next day, after the auto trip and 

 luncheon at Washburn's, a party of 

 thirty-six guests left Bloomington for 

 Lincoln, 111., where they were shown 

 through the new GuUett range of houses 

 which has just been completed. 



Those Present. 



The following out-of-town trade visi- 

 tors were present: 



Alexander, Milton, New York. 



Ammann, J. P., Edwardsville, 111. 



Ammann, Miss A., Edwardsvllle, 111. 



Ammann, Miss E. A., Edwardsvllle, 111. 



Anderson, Arvld, Moline, 111. 



Angler, Mrs. G. W., Virginia, 111. 



Asmus, Geo., Chicago. 



Bahr, Fritz, Highland Park. 111. 



Barker, M. J., Chicago. 



Bebb, E. A., Chicago. 



Boley, M., Pekln, 111. 



Britz, Peter, Danville, 111. 



Bruns, H. N., Chicago. 



Bryant, J. L., SprlngHeld, 111. 



Coles, lies, Springfield, 111. 



Cole, J. N., Peoria, 111. 



Eaton, D. H., Macomb, 111. 



Englis, D. T., Champaign, 111. 



Erickson. C. L., Princeton, ill. 



Evans. Mrs. "W. S., La Salle, 111. 



Fagan, Thos., Chicago. 



Fallstrom, C. H., Dixon, Dl. 



Finnerman, L. R., Chicago. 



Fry, L. L., Le Roy, 111. 



Gaethje, Henry, Rock Island, 111. 



Gala van, E., Chicago. 



Gaupp, C. J., Springfield, HI. 



Gullett, C. E., Lincoln, 111. 



Gullett, E., Lincoln, 111. 



Gullett, "W. F., Lincoln, 111. 



Hecht, A. G., Urbana, 111. 



Hembreiker, O. J., Lincoln, 111. 



Hembreiker, Wm., Lincoln, 111. 



Hey, A. T., and wife, Chicago. 



Humason, A., Chicago. 



Jacobs, G. W., Canton, 111. 



Johann, Chas. G., Collinsville, 111. 



Johnson, C. W., Morgan I'urk, 111. 



Johnson, Frank M., Chicago. 



Johnson, Uno, Clinton, 111. 



Kelmel, W. J., Elmhurst, III. 



Klingsporn, Paul, Chicago. 



Kohlbrand, A. C, Chicago. 



Kreich, Louis, Dixon, 111. 



Kuehn, C. A., St. Louis, Mo. 



Kuhl, Geo. A., and wife, IVkiii, 111. 



Kurowski, E. F., Chicago. 



Lautenschlager, Fred, Chiiiign. 



Lauterbach, C. G., Urbana, 111. 



Le Claire, Mrs. W. P., Ln Salle, 111. 



Longren, A. F., Chicago. 



Loveridge, C, Peoria, 111. 



Lovcrldge, C., Jr., I'eoria, Hi. 



Loveridge, Miss C, I'eoria, 111. 



Loveridge, Wm., Peoria, 111. 



Msnn, M., Chicago. 



Marks, Joseph, Chicago. 



McC^alium, Geo. C, Pitt.sbiirgli. I'm. 



McKee, Philip, and wife, Chicags. 



Metzger, Wm., Wenona, 111. 



Moore, E. A., Harvard, 111. 



Morton, James, Chicago. 



Neilson, J., Lincoln, HI. 



Nelson, John A., Peoria, III. 



Newcomb, Uobt., Chicago. 



Nichols, H., Chicago. 



Pearson, P. G., Bettendorf, la. 



Peterson, A., Gibson City. 111. 



Peterson, P. W., Joliet, 111. 



Pillsbury, I. L., Galesburg, 111. 



Poehlmann, Adolph, Chicago. 



Poehlmann, August, Chicago. 



Proctor, D., Edwardsvllle, 111. 



Pyfer, A. T., Chicago. 



Schramm, Fred, Park Ridge, 111. 



Schreiber, John, Chicago. 



Siebenthal, O. V., Peoria, 111. 



Smith, J. J., Danville. 111. 



Smith, H. E., Danville, 111. 



Snyder, C. D., and wife. El Paso, III. 



Sorenson, C, Moline, 111. 



Torchianl, Alfred, Chicago. 



Steefkcrk, F. J., Oudenbosch, Holland. 



Washburn, C. L., and wife, Hinsdale, HL 



Waters, T. E., Chicago. 



Wienhoeber, Ernst, Chicago. 



AVlnterson, E. F., Chicago. 



Vaughan, Carl, Chicago. 



Vaughan, J. C, Chicago. 



Yeates, J. E., Champaign, 111. 



Zech, AUle, Chicago. 



^ m^M^*iiy{;»y»i^itLL*iiLL¥i^>iti^ii!^*iti^i[iyj|t^^ 



VERT AND CLEVELAND 



:flii7TtirrTTitTTTifrrtifr^iriflfmf^^^ 



C. S. A. CLOSES SESSION. 



Officers Elected. 



At the close of its twenty-eighth an- 

 nual meeting, held at Philadelphia last 

 week and reported in The Eeview of 

 November 9, officers were elected as fol- 

 lows: 



President — William Vert, head gar- 

 dener at Castle Gould, Port Washing- 

 ton, N. Y., advanced from the vice- 

 presidency. 



Vice-president — Charles Bause, Cleve- 

 land, O. 



Secretary — Charles W. .Johnson, 

 Morgan Park, 111., reelected. 



Treasurer — John N. May, Summit, 

 N. J., reelected. 



It was decided to hold the twenty- 

 ninth annual meeting and sixteenth an- 

 nual exhibition at Cleveland, O., in No- 

 vember, 1917. 



A Splendid Show. 



While the exhibits were not especially 

 numerous, as shown by the list of 

 awards in last week 's issue of The Ee- 

 view, the general impression was that 

 the quality of blooms shown this year 

 was rather ahead of anything in the 

 previous records of the society. The 

 entries were either from the skilled pri- 

 vate gardeners of the locality, one of 

 the leaders of whom has been president 

 of the society for three years, or they 

 were from the novelty raisers, who 



naturally do not show varieties they do 

 not think will be able to hold a place 

 in. the race with the sorts now on the 

 market. 



Those Present. 



The attendance of out-of-town florists 

 was increased to a considerable extent 

 by a special meeting of the executive 

 committee of the American Rose So- 

 ciety, held November 8, to approve the 

 plans for a special rose show at Phila- 

 delphia in March. The visitors noted 

 were: 



Vert, William. Port Washington. L. I. 

 Pelrco, E. Allan. Waltham, Mas.><. 

 Totty, Charles H., Madison, N. J. 

 Mann, Earl, Richmond, Ind. 

 Plerson, Wallace R., Cromwell, Conn. 

 Renter, Louis J., Westerly. R. I. 

 r.rown, F. C. W.. Cleveland, O. 

 Bause, Charles, Cleveland, O. 

 Pentecost, S. N., Cleveland, O. 



Richtenthaler. . Cleveland, 0. 



Simpson, Robrrt, Clifton, N. J. 

 Dailledouzp, Eugene, Flatbush. N. Y. 

 Dailledouze, Paul, Flatbush, N. Y. 

 Heck. Harry Reading, Pa. 

 Hammond, Ben.l., Beacon, N. Y. 

 Hess. Conrad, Baltimore, Md. 

 Morri.=!on, Robert, Baltimore, Md. 

 May, Harry O., Summit. X. J. 

 Ward, Admir.il Aaron. New York. 

 Ward, David, Queens. L. I. 

 Pyle, Robert, West Grove, Pa. 

 Frledley. Frank, Clevelnnd, O. 

 Smith, Elmer D., Adrian, Mirh. 

 Duckham. Wm., Madison. N. J. 

 Manda. W. A., South Orange. N. J. 

 Glide. AVm. F., AVashingtoii. 



Defiance, O.— Christ. Winterieh has a 

 new coleus he plans to distribute this 

 season. He has named it Defiance. The 

 color is red with yellow margin. 



