NOVEMBEH 16, 191G. 



The Rorists' Review 



25 



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1 FLORAL ART GETS SHOWING AT CHICAGO 



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FliOEISTS' CLUB'S NEW STUNT, 



Sunday Show in Swell Hotel. 



It has been the annual custom of the 

 Chicago Florists' Club to hold a Nov- 

 elty night at its November meeting, but 

 this year the exploitation of the affair 

 was placed in new hands and the re- 

 sult was a show primarily for the public, 

 held Sunday afternoon and evening in 

 the big ballroom on the nineteenth floor 

 of a downtown hotel. It was a novelty 

 in every sense of the word. 



The success achieved seems to depend 

 somewhat on the point of view. The 

 hall, one of the most beautiful in Chi- 

 cago, with approximately 6,000 square 

 feet of space, was well filled; there has 

 never been anywhere in America so 

 large a showing of the work of retail 

 florists. The pictorial effect of the show 

 was all that could be desired and the 

 individual exhibits were of a quality 

 not open to reproach; yet a lady was 

 heard to remark there was nothing on 

 view one might not see any day in the 

 store windows. The attendance of the 

 public in the afternoon was all that 

 could be desired, as any larger crowd 

 would have been uncomfortable, but in 

 the evening the attendance was much 

 less than was expected. No admission 

 was charged and a large number of 

 neatly printed invitations had been sent 

 out. The attendance of club members 

 and others in the trade was less than 

 had been expected; the growers proved 

 surprisingly indifferent to the uses the 

 retailers make of their stock and the 

 smaller retailers did not seem to ap- 

 preciate that here was a splendid 

 chance to get a close-range view of how 

 the leaders do things. 



One of the gratifying features was 

 the notice the daily papers took of the 

 show, the next day's editions giving 

 write-ups that surely will increase the 

 interest in flowers. 



Those who did the work for the club 

 felt well repaid for their effort and ex- 

 pressed the opinion that similar shows 

 could be held three or four times a year 

 with great advantage to the trade. 



The Exhibits. 



At the entrance to the hall stood a 

 huge basket of roses arranged by the 

 E. Wienhoeber Co. and presented to 

 Miss Selfridge, a debutante, by the 

 Florists' Club. At the far end of the 

 room was a dinner table handsomely 

 decorated with orchids by Wienhoeber, 

 for Hotel La Salle. The same decora- 

 tor also arranged two big baskets of 

 Mt. Greenwood's new pompons, No. 

 10-14, golden bronze, and Hilda Can- 

 ning, bronze, which were among the 

 finest things in the show. 



The display of C. Frauenfclder was 

 a demonstration of the artistic abilities 

 of Miss Edna Frauenfclder and was 

 one of the largest and most costly in 

 the show. One table was devoted to 

 bouquets to be worn and included tea 

 dansant, hand, arm, corsage and bride's, 

 the latter of valley and white cyclamen 

 of the Rococo type. A large vase of 



Chieftain mum and a big basket of 

 Ophelia rose were well arranged. A 

 large basket of mixed mums on a dais 

 was surrounded by baskets of mums, 

 roses, blooming and decorative plants, 

 etc. 



George Wienhoeber was the largest 

 exhibitor, his display being a flower 

 show in itself, or, better, a demonstra- 

 tion of the resources of a modern flower 

 store. In addition to a number of tall 

 Beauty vases and big baskets on pedes- 

 tals, all filled with mums, he used nine 

 tables for the arrangement of smaller 

 pieces and had a number of decorated 

 cages of birds and a dozen or so of illu- 

 minated fountains. One of his feature 

 displays was labeled the President 

 basket, but it was so full of flowers 

 the reporter was not able to determine 

 whether the receptacle was made in the 

 form of a turkey or an eagle. It was 

 shown on a flag-draped pedestal sur- 

 rounded by baskets of cyclamens. A 

 specially attractive table was that 

 showing novelties for the new baby, 

 cradles and slippers filled with flowers, 

 the whole surmounted by a stork just 

 rising from a flower-bordered mirrored 

 pool. Other tables carried corsage 

 bouquets, debutante baskets and a large 

 number of display baskets of roses, 

 pompons and mums, all excellently ar- 

 ranged. 



A. Lange had a table of corsage bou- 

 quets surrounding a large hamper of 

 violets. A bride's muff attracted much 

 attention. Among the several baskets 

 of flowers those of Champ Weiland rose 

 from Peter Reinberg and Carnation 

 Superb from the Thompson Carnation 

 Co., won favorable comment, as did a 

 vase of Lady Alice Stanley rose and 

 a tall vase of rubrum lilies. 



Schiller had four tables as well as 

 several separate pieces, one of which 

 was a big basket of French & Salm's 

 Russell roses, another a combination 

 plant basket and birdcage decorated 

 with Ophelia roses, a third a big vase 

 of Bonnaffon mums. On the tables 

 were debutante baskets, debutante bou- 

 quets, corsage bouquets, baskets of 

 plants, fern dishes filled in a variety of 

 ways and other examples of Schiller 

 craftsmanship. 



Miss Martha C. Gunterberg, who is a 

 wholesale florist, has been thinking of 

 ways to increase the use of flowers and 

 put up a table of anniversary bouquets 

 to illustrate her ideas to retailers and 

 the public. She believes that the de- 

 mand for flowers would be enormously 

 increased if every married man could 

 be caused to remember his wedding an- 

 niversary and would send his wife a 

 bouquet appropriate for the occasion. 

 The display included bouquets for thir- 

 teen anniversaries, examples being: 



First — Pnppf wfidrtlnj;; boiiqwet of white rosos, 

 one for each year of the lady's ape, with one rod i 

 rose in center, in paper bouquet holder and with 

 orope paper shower. 



Fifth — Wooden wedding: hoiiqnet of white 

 roses with five red roses in center, with shower 

 of raffla tied full of little clothespins. 



Twenty-fifth — Silver wedding; silver tinsel 

 basket with twenty-flve roses, mums, or other 

 flowers, with silver ribbon trimmings. 



L. R. Bohannon, of the Bohannon 



Floral Co., won many words of praise 

 for the decoration of a long table, using 

 decorated arches trimmed with minia- 

 ture roses; a wedding party of dolls, 

 properly flower-equipped, was passing be- 

 neath the arches. Behind the table was 

 a sideboard decoration of mums, with 

 several baskets of pompons and large 

 mums to complete the pictorial effect. 



John Mangel was represented by a 

 well arranged basket for a debutante,, 

 using mixed pompons. 



W. W. Adams had a prettily ar- 

 ranged table featuring two large bas- 

 kets of mums, cat-tails and butterflies, 

 with numerous smaller debutante bas- 

 kets and a variety of corsage bouquets. 



The Leslie Floral Co. was repre- 

 sented in the arrangement of the tall 

 basket of Beauties that adorned the 

 orchestra's platform. 



A tastefully arranged basket of the 

 popular bronze pompon known locally 

 as Mrs. F. Beu was staged by O. A. & 

 L. A. Tonner. 



The E. G. Hill Co., Richmond, Ind., 

 sent, in addition to other things, speci- 

 men blooms of James Eraser, Josephine 

 Foley, Wm. Turner, H. E. Converse, 

 Mrs. J. Dunne and Wm. Mease chrysan- 

 themums. 



Frank Oechslin staged two groups, 

 one in the outer room, consisting of 

 cyclamens, primulas, mums, oranges, 

 peppers, begonias and ferns, the other 

 filling a corner of the main hall and 

 made up of palms, ferns and a vari- 

 ety of plants with variegated foliage 

 to give the necessary color. 



The Growers' Cut Flower Co., of Red- 

 wood City, Cal., sent a largo box of 

 pompon and single varieties. The mixed 

 flowers were used for a large basket, 

 but there were quantities of Sport Doris, 

 a maroon pompon, and Sport Viola, a 

 darker maroon pompon, for a handsome 

 vase of each. 



A. H. Schneider, of Oak Park, filled 

 a corner with cyclamens in several col- 

 ors, representing the newer varieties, 

 each plant in a basket pot cover. 



Vaughan's Greenhouses, Western 

 Springs, built a bank in one corner of 

 the room, of chrysanthemum plants, 

 palms, ferns, etc. 



The New Varieties. 



There were a number of new roses, 

 mums and carnations on displav. 



The E. G. Hill Co., Richmond, Ind., 

 showed Red Ophelia, which is to be in- 

 troduced as Red Rover, a bright color 

 and a variety of excellent promise. The 

 same exhibitor also sent Mrs. C. Ed- 

 wards, an imported white mum, and two 

 yellow seedlings for the attention of the 

 C. S. A. committee. The George Wien- 

 hoeber exhibits also included a Hill rose 

 sold in this market as Primrose, labeled 

 Mrs. Woodrow Wilson. 



J. E. Yeats, of Champaign, 111., came 

 to the show with enough blooms of his 

 new red rose, named Mrs. Yeats, to fill 

 two vases. He was sounding the grow- 

 ers preparatory to its dissemination. 



The J. D. Thompson Carnation Co., 

 JoHet, supplied stock for a tall vase of 



