November 16, 1916. 



The- Florists' Review 



53 



GLOEKLER 



FLOWER 

 STORE 





Qloekler Fixtures in Store of A. W. Smith Co., Plttsburi^h. 



REFRIGERATORS 



THE essential feature of a refrigerator 

 for cut flowers is a cold, dry circu- 

 lation of air. That is the fundamental 

 principle of Gloekler Flower Refrigerators. 

 The stock keeps to its full limit, and at the 

 same time results in a saving of ice. It 

 requires perfect insulation to produce this 

 condition, and the Gloekler method of re- 

 inforced cork insulation has been proven by 

 test the only practical way of producing 

 such a result. 



And then, the selling quality of the refriger- 

 ator—that is a big point for consideration. 

 These refrigerators display flowers so at- 

 tractively that the flowers almost sell them- 

 selves. They are as valuable as an extra 

 salesman in your store. They present an 

 insistent argument to the customer to buy, 

 but in an unobjectionable way. And, after 

 all, "the first aim of the florist is to sell. 



Gloekler Refrigerators are made of selected 

 materials, finished to exactly harmonize 

 with your store interior, and completed 

 with our own heavy, attractive hardware. 



Many splendid styles and sizes in stock for quick ship- 

 ment. We build any size or style to order. Any finish. 



A NEW CATALOGUK of FLORISTS' REFRIGERATORS shows flower store interiors in full color. Send for your copy. 



It's free and it's worth while. Write TODAY. 



BERNARD GLOEKLER CO., 



Builders of 

 Refrigerators Exclusively 



rnrsBURGH, pa. 



Mention The Review wlien voii write. 



Retail Florisfs, Attention 



SPECIAL TO YOU FOR THE THANKSGIVING AND HOLIDAY TRADE 



Why pay $10.00 per 1000 for your leucolhoe, $1.25 per 1000 for your galax and $1.50 per lOCO 

 for your ferns, and then be compelled lo lake cold storage stock, when you can get your greens DIRECT FROM 

 THE WOODS at the prices below? 



Green and Bronze Galax .=>()c per liKto: case lots of 10.000. each, Sl.oo 



Dagger and Fancy Ferns 80c per 1000; case lots of 5.000. each. ;5.,5() 



Green Leucottioe fjong, J2.00: Medium, fl.oO: Short, $1.00 per looo 



Rhododendron Leaves '^iX: per KXX); ca.se lots of 5,(KJ() each, $2.(X) 



Our greens are for the retail florists, and we do not cuter to 

 an.v other trade, and we feel that we deserve .vour support. 



If .vou are in doubt about the (iualit.v of our stcK-k, tr.v a case 

 from all the dealers, and if ours is not the best, write us lo that 



I effect and we will refund your nione.v The larger part of the 

 best florists from coast to coast is our best reference. 



j A-1 (iualit.v greens and prompt deliveries have made our 



I business a success for .vears. 



Terms Cash, or time to investigate references. Wire us at Elk Park, X. C. 



ELK GALAX & FERN COMPANY, Banners Eiit, N. C. 



^tention The Review when you write. 



MISTLETOE 



FOR THE HOLroAYS 



Four cents per pound, net, f. o. b. Abilene. 



THE KEAN-SAYLES CO. 



Abilene, Texas 



Always mentioo the Florists' Review when 

 writing advertisers. 



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I NORWAY SPRUCE TOR MINIATURE CHRISTMAS TREES I 



~ Selected shapely plants. g 



= 2-3 feet $15.00 per lOO; 18-24 inches $12.0O per lOO 5 



= 12-18 incites $10.00 per lOO S 



Z These are a very attractive florists' specialty and sell rapidly. Many of our custo- " 



2 mers have handled them in large Quantities every year and with splendid success Will -- 



2 pot up nicely in 6-inch and 7-inch pots. Order now. Can be shipped at once or later — 



— on up to December 1st. S 



5 JACKSON & PERKINS CO.. Newark. New York = 



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Jlentlon The Review when you write. 



