( -»." ■ "^"l ^ 



92 



The Florists' Review 



'SoYZuasB. 16. 1916. 



POMPONS 



Season's best seller, keeper and s||pper; 

 heavy crop lasts until Christmas; cnoicest 

 varieties, extra fine quality. 



CARNATIONS, <!» <^p- 



GROWERS' CUT FLOWER CO., 



REDWOOD CITY, 



CALIFORNIA 



CASH WITH ORDER OR C. O. D.. PLEASE 



Mention The Review when you write. 



officers for the ensuing year will bo 

 nominated at the next meeting. 



Joseph's Closes Second Year. 



November 16 Joseph's, on Grant ave- 

 nue, celebrated its second anniversary 

 in the flower business, having achieved 

 a degree of success which many old 

 hands at the trade believed impossible 

 and which is indeed remarkable for so 

 short a space of time. The growth in 

 popularity of this establishment seems 

 the more surprising owing to the fact 

 that B. M. Joseph, the proprietor, had 

 no former experience in the flower trade. 

 Mr. Joseph is a thorough-going depart- 

 ment store man, with twenty years of 

 experience in one of the leading estab- 

 lishments of San Francisco. His spe- 

 cialty is art goods, of which he has long 

 been an expert connoisseur and col- 

 lector, making frequent trips abroad. 

 His store, in fact, is unique in the strik- 

 ing and attractive combination of fine 

 art novelties with flower decorations 

 and it is this which has especially ap- 

 pealed to local society people and vis- 

 itors alike. 



Largely contributory to the success, 

 also, has been the efficient corps of as- 

 sistants, headed by Frederic C. Ber- 

 trand, whose position as salaried man- 

 ager of a large retail flower store is 

 unique in the local trade. Mr. Bertrand 

 entered the business in San Francisco 

 as a street peddler twenty-five years 

 ago, working up through various posi- 

 tions to a thorough knowledge of the 

 flower end of the business. His former 

 work included orchid collecting in the 

 Philippines and other tasks requiring 

 considerable ability. 



An important matter with Joseph 's 

 is the determination to originate, not 

 follow; and this idea is carefully car- 

 ried out in art goods as well as in 

 floral designs and combinations of the 

 two. This is carried even to the plain 

 baskets, few stock designs being pur- 

 chased. Five skilled artists are steadily 

 employed in originating novelties, aside 

 from the large quantity of material 

 picked up and adapted by Mr. Joseph. 



Entering on its third holiday season, 

 Joseph 's is doing a larger business than 

 ever and the outlook for this enter- 

 prising concern certainly is bright. 



Various Notes. 



The Growers' Cut Flower Co., of Red- 

 wood City, Cal., expects to have a heavy 

 cut of pompons after Thanksgiving. 



Frank Pelicano is bringing in Quaker 

 Lady violets. This new variety, which 



Berried English Holly 



■ We have the largest plantation of Holly on the 

 Pacific Coast; Holly grows better here than any- 

 where on the continent. Packed in 50-lb. crates 



Price up to 500 lbs 35c per lb. 



Price over 500 lbs., up to 1000 32>^c per lb. 



Price over 1000 lbs 30c per lb. 



F. B. PEMBERTON, Holly Grower 



VICTORIA, B. C, CAN. 



C. O. D. at Express Office 



Mention The Berlaw when rm write. 



is about the same shape as Prince of 

 Wales and grows about the same, is 

 lavender in color. 



While C. W. Ward, of the Cottage 

 Gardens Nurseries, Eureka, Cal., was in 

 town last week on a short visit, he had 

 as his guests at luncheon one day at the 

 Hof-Brau, Frank Pelicano, H. Plath, P. 

 Ferrari and Edward A. Wallace, of Van- 

 couver, B. C. Mr. Ward stated that con- 

 ditions are favorable in Humboldt 

 county. 



The E. W. McLellan Co. has added 

 extra help in its store for the winter 

 season, in view of the prospects for a 

 heavy shipping business. At present 

 violets, Cecile Brunner roses and greens 

 are the principal items going forward. 

 This company has a tremendous cut of 

 Ophelia and has a nice crop of gar- 

 denias starting. 



Mrs. R. E. Darbee says she had been 

 unusually busy shipping flowers east 

 until last week, when the demand fell 

 off somewhat owing to the heavy arri- 

 vals from other sources. She looks for 

 things to pick up soon, however. Mean- 

 while she has been doing much deco- 

 rative work locally. 



Notwithstanding the reports that or- 

 chids are scarce, Podesta & Baldocchi 

 had a whole window full of them on dis- 

 play a few days ago. 



D. Raymond, of the Garden City Pot- 

 tery Co., of San Jose, Cal., is of the 

 opinion that his is about the only con- 



rOINSETTIAS 



Largest Wholeaale Qrewer and Shipper 

 eff Beet 



POINSETTIA BLOOMS WITH LEAVKS 



■ KUIVCy Los Ang«l«s, Cal. 



Plantitiois on Frosdess, Protected Grounds 



Tears of Experience is Su»»lyini Larie aui Saull Users 



Avoid the Rush! Plice Your Order Now! 



Per 100 1000 



No. 1 A. Selected Blooms $15.00 tl40.00 



No. 2. Large Blooms 12.50 115.00 



No. 3. Medium Blooms 10.00 90.00 



No. 4. For Decorating 6.50 60.00 



Mention The ReTleTf Tfhen yon write. 



cern in the country that has not raised 

 prices on pots recently. Instead, he says, 

 they have curtailed overhead expenses 

 and do not intend to raise prices. He 

 says they have always paid their help 

 good wages and for that reason do not 

 have to raise now. 



John Gill, head of the E. Gill Nur- 

 sery Co., of West Berkeley, Cal., is mov- 

 ing the greenhouses from the Spring 

 estate, which he purchased recently, to 

 his place and setting them up there. 



Edward A. Wallace, of Vancouver, B. 

 C, has been spending several days in 

 San Francisco. He is an extensive 

 grower of orchids and other flowers, and 



