20 



The Florists' Review 



NOVEMBBB 23, 1916. 



ice policy. In fact, I wanted to know 

 if others were as liberal in their service 

 as we are in our "seed service." 



I did not see the corsage Mr. Schling 

 sent, but from the description of what 

 it contained and the quality of 

 stock used in making it, I judge that 

 it would have cost me about $20, a 

 little more than the value of the best 

 valentine novelty illustrated in The 

 Florists' Keview. 



Mr. Schling does not know me and 

 I doubt whether he had ever heard of 

 me. I live in Atlanta, Ga., quite a 

 distance from New York, and looking 

 at his side of this case it seems that 

 he was throwing away about $20 on 

 me or a school girl near the end of her 

 studies in New York, this being shown 

 by the address and the fact that I 

 wrote him she was leaving New York 

 for Bermuda before returning to At- 

 lanta, or home. 



That is service, gentlemen, open- 

 hearted service, and Mr. Schling has 

 unknowingly sold upwards of $200 

 worth of cut flowers as a result of this 

 single instance of practicing his valu- 

 able idea and policy of liberal service; 

 and more is coming to him in the fu- 

 ture. 



We have found that few customers 

 actually write us about anything un- 

 satisfactory. Most of them would 

 rather not order from us in the future. 



Cultivate kicks; welcome them; de- 

 light in them. They are a valuable 

 asset to our business in pointing out 

 our weak spots, and when we satisfy 

 a customer, whether or not he has 

 cause for complaint, we have nearly 

 always made an all-time customer out 

 of him and a friend who will make 

 customers for us among his neighbors. 



It does not matter whether we sell 

 seeds, Mr. Schling sells flowers, or 

 someone else sells coffins. Liberal serv- 

 ice in all dealings cannot help but 

 profit the server as well as the one 

 served, and both handsomely. 



I congratulate you on publishing Mr. 

 Scliling's "What My Business Has 

 Taught Me." 



W. R. Hastings, 



Advertising Manager, 

 H. G. Hastings Co 



TORONTO, ONT. 



A recent event of special interest was 

 the formal opening in Toronto of the 

 new flower store of J. S. Simmons & 

 Son. It was a splendid success from 

 every point of view. J. S. Simmons 

 has been one of the foremost in the cut 

 flower trade in Toronto during the last 

 twenty years and one of the ambitions 

 of his life was fully realized on this 

 occasion. 



Without a shadow of doubt the new 

 store is the result of most careful plan- 

 ning, and the result fully entitles the 

 concern to lay claim, from an artistic 

 as well as from a utilitarian stand- 

 point, to the finest flower store in the 

 whole of Canada. W. G. P. 



CATALOGUES EEOEIVED. 



M. Rico Co., rUiladelphla, Pa.— Special 

 atitiimn offer of "Keystone Quality" florists^ 

 supplies, including baskets in a vast number of 

 (iriffinal designs, wicker stands and fern boxes, 

 bird cages, aquarium stands, wreaths, wax de- 

 Kiens. prepared foliage, mats, pot covers, letters 

 and Inscriptions, wheat sheaves, wire, sUkallne, 

 Ptc ■ sixteen large, well Illustrated pages. In a 

 nont cover, on the back of which Is a view of the 

 new Rice building. Five different assortments 

 of baskets are clearly shown in the pictures. 

 Aimiig the novelties are some unique "futurist 

 liaskots and a new style of cemetery vase. 



AN ITEM IN PLENTY. 



Amid all the stories of scarcity of 

 merchandise, and consequent high 

 prices, it is pleasing to know that at 

 least one item of Christmas stock is 

 plentiful and lower in price. There are 

 enough immortelles this year. 



For several seasons the crop of im- 

 mortelles was less than the world re- 

 quirements, but this season the world, 

 or at least the European part of it, is 

 occupied with other things and America 

 became the chief market for the immor- 

 telle crop of southern France. Prices 

 there fell below the levels of recent 

 years and American supply houses 

 bought heavily. Large shipments have 

 been coming to hand for three months 

 or more, the Marseilles steamer which 

 docked at New York November 16 add- 

 ing 135 cases to the visible supply, con- 

 signed as follows: 



Consignee. Cases. 



N. Y. Florists' Supply Co 25 



Russin & Hanfling 30 



A. Herrmann 50 



International Forwarding Co 3 



H. Bayersdorfer & Co 30 



American Express Co 7 



Total 135 



The jobbers are selling immortelles 

 at about $21 per hundred bunches, or 

 at about 19 cents per bunch in case 

 lots, a price considerably below that 

 of the last two or three years. 



fertilizer that is good for this? Is cow 

 manure good for a top-dressing? 



G. B.— Wis. 



Provided your soil is suitable, the 

 most probable cause of foliage dying in 

 this way is careless watering, allowing 

 the plants to get too wet or too dry. 

 The temperature named is all right for 

 the present, but a little later, as the 

 bracts show, give them 60 degrees at 

 night. I would not advise mulching 

 with cow manure, but if the pots are 

 well filled with roots an occasional 

 weak application of cow manure water 

 will be beneficial. Eemember, however, 

 that anything in the nature of an over- 

 dose of either liquid manure or top- 

 dressing will speedily cause a heavy 

 loss of foliage. C. W. 



POINSETTIAS LOSING FOLIAGE. 



We have our poinsettias now in 4-inch 

 pots, in soil mixed according to direc- 

 tions given in The Eeview. The top 

 foliage looks fine, but the bottom leaves 

 seem to get yellow and drop off. We 

 keep the plants in a temperature of 

 50 to 55 degrees at night. Is there any 



ROSE SHOW PLANS. 



The executive committee of the 

 American Rose Society met with lead- 

 ing Philadelphians at Horticultural hall 

 November 22, thirty being present. It 

 was decided that the spring rose show 

 be held at the First Regiment armory. 

 Broad and Callowhill streets, Philadel- 

 phia, March 20 to 23, 1917. Premiums 

 for plants will total $750; for rose gar- 

 dens, $1,000, and for cut roses, $2,000. 

 The fee for admission will be 50 cents 

 and trade tickets will be sold at $25 

 per hundred. The manager will be 

 A. Farenwald; the local secretary, Fred 

 Cowperthwaite. The chairmen of com- 

 mittees will be: Exhibits, George 

 Burton; publicity, W. F. Therkildson; 

 decorations, John P. Habermehl; spe- 

 cial premiums, Mark P. Mills; schedule, 

 Harry 0. May; tickets, Edwin J. Fan- 

 court. Phil. 



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I MOTT-LY MUSINGS | 



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Charles Eble, recognized by his con- 

 freres as the dean of the profession at 

 New Orleans, La., in discussing the 

 momentous question of higher prices, 

 said that he has taken the lead in this 

 direction with some success, but that it 

 takes time and effort to educate the 

 public. "These William Turner mums," 

 said Mr, Eble, "at $1 each, $10 per 

 dozen, are slow sellers, but" — turning 

 to a vase of Chieftain, priced at $5 per 

 dozen — "we will sell many more of 

 these than any of the larger ones. I 

 believe we get as good prices as any- 

 where," continued Mr. Eble, "espe- 

 cially in the south, where large quan- 

 tities are grown outdoors." A visit to 

 other stores confirmed this opinion — 

 and, by the way, the fine blooms re- 

 ferred to in the handsome Eble store 

 were from the Golden Gate. 



Hugh Scales, of Birmingham, Ala., 

 says the disastrous rains earlier in the 

 season flooded his houses, causing blight 

 and mildew, which he has been fighting 

 ever since. "But," said Mr. Seales, 

 "we never had a better season for busi- 

 ness and every label we put on a pack- 

 age stands for our 'seal of quality' — to 

 this we attribute our success." 



"He who loves a garden loves a 

 greenhouse, too," quoted W. C. Cook, 

 familiarly known as the "doctor," a 

 title bestowed upon him by the college 

 students here. "Ever since I came to 



Montgomery, Ala., and associated my- 

 self with the Rosemont Gardens, I can- 

 not disassociate myself from the green- 

 house. " Under the guidance of Will 

 Patterson, one of the four big brothers 

 who are steadily enlarging the pros- 

 perous business begun by the father, a 

 tour of the two plants of the Rosemont 

 Gardens was made. Chrysanthemums 

 galore in all styles are there, from spray 

 form to specimens. The most striking 

 is Totty's Cap family, which are good 

 for pot purposes. The carnations look 

 most promising. The varieties are the 

 Enchantress family, Alice, Champion 

 and Belle Washburn. I noted Radiance 

 and Frau Karl Druschki, both doing 

 splendidly outdoors. The usual stock 

 grown for retail trade looks well. "We 

 shall pull down the old range and re- 

 build on the new place, where we have 

 ample room for expansion," said Mr. 

 Patterson. 



Schmaus Bros., John Van Aart and 

 G. R. Noble, of Paducah, Ky., report ex- 

 cellent sales, with All Saints' day busi- 

 ness fully up to the usual demand. 



Harold Ladue, head of the shipping 

 department at Hammond's Paint & Slug 

 Shot Works, Beacon, N. Y., has joined 

 the ranks of the benedicts, theorizing 

 that sometimes two can work out life's 

 problems better than one. The happy 

 couple have the best wishes of their 

 manv friends in the trade. W. M. 



