NOVEHBEB 23, 1016. 



The Eorists' Review 



33 



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FLORISTS, more than per- 

 haps any other merchants, 

 find that delivery cost is 

 one of the hardest of all elements 

 in their business to regulate. 



Most merchants can establish 

 routes, depend on a certain amount 

 of business every day on each 

 route, and get some delivery figures 



that they can rely on. 



But three-quarters of the florist's busi- 

 ness demands an emergency delivery — 

 at a cost out of cill proportion to the 

 value of the business, 



Limit your delivery costs. There is a 

 way to do it — and that way, as several 

 hundreds of alert florists will tell you, is to 

 use the husky reliable VIM Delivery Car. 



Motor truck delivery is not new to the 

 florist trade. A good many florists have 

 adopted converted pleasure cars, for in- 



stance — and then find that their delivery 

 cost doesn't drop as they know it should. 



For efUcientf economical delivery ser- 

 vice you must have a car designed for 

 that service — a car that will haul half a 

 ton of potted plants as readily as a 

 dozen cases of cut flowers. 



You need a car that will be on the job 

 every day and all day — a car that will 

 keep out of the repair shop — a car that 

 will make a rush delivery without eating 

 up all the profit by excessive gasoline 

 consumption. 



A car, moreover, with class and style 

 — one that will be a rolling advertise- 

 ment for your business. 



You need the VIM Delivery Car — the 

 only car designed specially for delivery 

 service with a full knowledge of the needs 

 of that service. Capacity, one half ton 

 and remarkably economical in gasoline 

 and tires. 



This is the most efficient chassis for its work in the 

 world— price, $645. Fitted with any one of twelve types 

 of body— handsomely designed and strongly built, suit- 

 able (or a hundred lines of business— price complete, 

 Model F (Open Express), $695; De Luxe (Closed 

 Panel), $725. 



There are six hundred and 

 twenty-four VIM agents and service 

 stations, putting the VIM service at 

 the disposal of merchants in every 

 part of the country. 



VIM MOTOR TRUCK COMPANY 



PHILADELPHIA, U. S. A. 



KANSAS Cmr SAN FRANCISCO 



501 E. 16th Street 1600 Van Ness Avenac 

 LOS ANGEL^^: 1114 S. Olire Street 



Sales and Service Stations in 624 Cities and Towns throughout the United States 



