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84 



The Florists* Review 



NOVKMBEB 23, 1916. 



Mention The B«Tlew ■when yon write. 



PHILADELPHIA, 



The Market. 



A turn for the better has come in 

 the cut flower market — not so much an 

 advance in prices as a better average 

 price, with supply and demand more 

 evenly balanced. It was pleasant to 

 see that violets figured as the leading 

 flowers in the improvement. The cool, 

 bracing weather and the Yale-Prince- 

 ton football game November 18 helped 

 our modest little friends; there was an 

 active demand for violets at advanced 

 prices November 17 and 18. Cattleyas 

 went up another notch, i. e., to -$10 per 

 dozen for labiata and a few Trianse. 

 The smaller cattleya, Percivaliana, is 

 here in moderate numbers, at $5 to $6 

 per dozen. Cypripedium insigne also 

 has arrived. 



Roses show a decided gain in the 

 fancy grades and in the novelty class. 

 Sunburst has done well when well col- 

 ored; the poorly colored flowers lag. 

 Ophelia and Mrs. Ward are also in de- 

 mand. Hadley is reported as selling 

 well in some places, while others think 

 that its novelty has worn off. Mrs. Eus- 

 sell is of fine quality and is in active 

 demand at good prices. Beauties sell 

 well, but the supply is fully equal to 

 the demand; that means not all the 

 Beauties sell at asking price. The or- 

 dinary varieties of pink and white roses 

 are rather dull. 



Carnations have improved in so far 

 as well colored stock like Mrs. C. W. 

 Ward is concerned. The pale pink car- 

 nations are not in demand. Whites fare 

 better because they can be used in de- 

 sign worK, of which there is a good deal 

 just now. It seems that the market is 

 not well supplied with small white flow- 

 ers, so the buyers turn to white carna- 

 tions. Valley is scarce, so scarce that 

 the probability of the advance from $6 

 to $8 per hundred is discussed. Bou- 

 vardia has come; strange to say, it is 

 not taking yet. " The number of Paper 

 Whites is increasing; the yellow nar- 



BERGER BROS. 



BONNAFFON - DEAN - NONIN 

 CHADWICK - EATON 



A GOOD ASSORTMENT of POMPONS 

 for THANKSGIVING DAY 



THE FINEST SINGLE VIOLETS double 



ROSES - CARNATIONS - SNAPDRAGON 



N. B.- ORDER EARLY, PLEASE 



1225 RACE ST. PHILADELPHIA 



Mention The Berlew when jaa '.rrfte. 



cissus has just come. Easter lilies are 

 in oversupply. Why do the growers 

 bring them in during the height of the 

 season for fine white chrysanthemums? 

 It is a great mistake. 



Chrysanthemums are in the height of 

 their last big fortnight at the close of 

 the week before Thanksgiving. All the 

 leading late varieties are in their glory. 

 Prices have ruled low, with a tendency 

 toward an advance on quality at the 

 close of the present week, November 22. 

 There are too many pompons for the 

 market. The best varieties, well grown, 

 bring fairly good prices, but the poorer 

 stock drags down the whole lot to a 



lower level. Indications point to an 

 improved demand next week, Novem- 

 ber 23 to November 29. 



Business Comradeship. 



The following little talk is of unusual 

 interest because the speaker, Raymond 

 Brunswick, has given intelligent 

 thought to the subject of advertising. 

 He aims to put high ideals into prac- 

 tice: 



"Did you read the advertisement of 

 John Wanamaker in a morning news- 

 paper on the day J. E. Caldwell & Co. 

 opened" their new store next to himi I 

 mean that part of his regular large ad- 



