

. ,-^ >: ■• > 



^ : yyr: 





:>■■■' 



NoviMBER 23, 1916. 



The Florists' Review 



35 



Well grown, deep, rich green flowers, in quantity. Delivery 

 now or Christmas. 



$2.00 per dozen; $15.00 per 100 



BOUVARDIA 



Splendid quality, pink, light pink and white. Mostly single. 

 $4.00 and $5.00 per lOO 



S» S. Pennock-Meehan Company 



PHILADELPHIA 

 1608-1620 Ludlow Street 



THB WHOLKSALJ: florists of PHILADELPHIA 



NEW YORK BALTIMORE 



1 1 7 West 28th Street Franklin and St. Paul Streets 



WASHINGTON 

 1216 H Street, N. W. 



Mention The ReyleTT when yon write. 



EDWARD REID THrNKsamNG 



HUDSON RIVER VIOLETS :: PONPONS, 60NNAFF0N, CHAD WICK, 

 EATON NUNS :: BEAUTIES, ORCHIDS, VALLEY : 



The favor off your early order is requested 



ALL SEASONABLE 



CUT FLOWERS 



1619 Ranstead Street, 



Philadelphia, Pa. 



Mention The R»Tlew when yon write. 



vertisement that referred to them. 

 Here it is; I will read it to you: 



A neiKhbor's hearty greeting. ■Welcome and 

 coDRratulations to James E. Caldwell & Co. on 

 their removal to Juniper and ChestTiut streets! 



The founder of the house is still well remem- 

 hercd as an old, personal, kindly friend, and as 

 one of a group of the first citizens of his time, 

 when John Welsh, James E. ClaRhorn, Daniel 

 Smith, Adolph E. Borie, Joseph Patterson, 

 George H. Stuart, Frederick Fralcy, Gen. R. Pat- 

 terson, Alexander Henry, Anthony J. Drexel, 

 Thomas A. Scott and James E. Caldwell and 

 others moved together in affairs of public spirit 

 in advancing the interests of Philadelphia. 



For seventy-eight years the business house 

 established by James E. Caldwell has been an 

 honor to the city and to the mercantile profession. 

 His son and the younger men who succeeded him 

 have Inherited the spirit of the father of the 

 business and retained well the lessons be taught 

 them. 



The high character and dignity of the Installa- 

 tion of the old business In their new establish- 

 ment is a good evidence of wisdom and of 

 ability to continue the leadership in the particu- 

 lar rank In which they have been so long 

 famous. 



"You see, the point is that Caldwell's 



are competitors of John Wanamaker in 



jewelry, silverware and objects of art. 



Mr. Wanamaker does not ignore them 



when they move from downtown up 



Chestnut street to his very door. He 



welcomes them as friendly competitors. 

 Here is their reply: 



J. E. Caldwell & Co. desire to extend their 

 grateful thanks to the thousands of friends who 

 took a personal part in the opening, yesterday, 

 of their new store. Among the numberless treas- 

 ured expressions of appreciation and encourage- 

 ment, there is one unique in Its broad-minded 

 generosity. Impressive because of the distin- 

 guished achievement of Its writer. Honorable 

 John Wanamaker, chief of modern merchants, 

 is the neighbor by whose neighborliness we are 

 deeply honored. 



"This is broad on both sides. It 

 also is high-class advertising that, while 

 it does not seek to advertise magnetic- 

 ally, attracts the reader with a power 

 none but the best advertising can do. 

 I hope to see the day when the florists' 

 supply business will reach this level — 

 each striving his utmost for advance- 

 ment without throwing so much as a 

 straw in his competitor's way." 



A Rainbow Wedding. 



A real novelty in wedding effects 

 was produced last week by J. J. Haber- 

 mehl's Sons. It was styled a rainbow 

 wedding because the hats and bouquets 

 of the bridesmaids were designed in 



rainbow colors. The bride 's party was 

 unusually large. There were thirty-two 

 in all — a maid of honor, fifteen brides- 

 maids and sixteen ushers. The bride's 

 bouquet was, you will guess correctly, 

 of lilies of the valley and white orchids. 

 The other bouquets will be left to your 

 imagination, in part at least. They 

 were made of different flowers artistic- 

 ally combined in at least seven colors. 

 Snapdragons in several shades; pompons 

 in certain carefully chosen hues; Sun- 

 burst and Ward roses, and cornflowers, 

 were a few of the many flowers used. 

 The ushers wore gardenias. The effect 

 of the assembled bride's party was rich 

 and striking. The church decorations 

 were in green and white. 



A Forest Dinner. 



A rather unusual decoration was ar- 

 ranged by J. J. Habermehl's Sons for 

 the Pennsylvania State Society dinner 

 held in the Bellevue-Stratford hotel 

 Thursday evening, November 23. There 

 were over 400 guests. The novel part 



