70 



The Florists' Review 



NOVEMBEB 23, 1916. 



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Pacific Coast Department 



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Eureka, Cal. — It is understood that 

 the Cottage Gardens Nurseries, estab- 

 lished here by C. W. Ward to grow 

 stock in competition with Europe, has 

 had such good success with its first 

 crop of forcing plants that all the aza- 

 leas and rhododendrons available for 

 shipments this season have been sold. 



San Bernardino, Cal. — As the long- 

 est established florist in this city, Mrs. 

 Hurtt always has an attractive store 

 decoration, and when I called recently 

 business was reported good along all 

 lines. Nearly all the flowers used are 

 grown in Mrs. Hurtt 's own greenhouses 

 a few miles from the city and close to 

 the famous Arrowhead hot springs. Al- 

 together there is about 15,000 square 

 feet of glass, and the quality of the 

 flowers shown at the store indicates that 

 skill in growing comes first at the 

 range. — H. E. Eichards. 



San Diego, Cal. — Although in a way 

 eminently successful with her "Eose 

 Garden of Hospitality," Mrs. Jessie C. 

 Knox intimates that expenses have 

 been far out of proportion to the re- 

 turns. Mrs. Knox is down on the Pan- 

 ama-California Exposition program as 

 the originator of the Potpourri Eose 

 Garden, which she conducts for the 

 pleasure of exposition visitors. Since 

 the beginning of 1915 each visitor has 

 been given roses free of charge — and 

 visitors to California usually are "flow- 

 er-hungry." The potpourri offered is 

 a jar of fresh rose leaves mixed with 

 other blooms and spices, used to scent a 

 room. This is an item of sale. 



LOS ANGELES. 



The Marke';. 



Business continues on the up-grade, 

 thanks to a number of parties and 

 other social affairs and an exception- 

 ally large quantity of funeral work. 

 Orchids and good mums are among the 

 scaroe articles this week, and as frosts 

 have been reported from various points 

 around the city the outdoor stock prob- 

 ably will be shortened considerably. 

 Violets are coming in finely, large, well 

 colored and fragrant blooms, in quan- 

 tity. Small white flowers are scarce, a 

 few Paper Whites being about the only 

 stock obtainable. Grand Monarquo 

 narcissi, from locally grown bulbs, are 

 more or less plentiful and useful, but 

 they do not fill the bill as white flow- 

 ers. 



Valley still is scarce a:nd high in 

 price, and is likely to be for some 

 time yet. A large number of orange 

 and lemon-colored African marigolds 

 are offered, the lemon-colored flowers 

 being preferred because of their less 

 pronounced odor. A fine lot of late 

 Mrs. Francis King gladioli is being 

 shipped by a local grower and meets 

 with a good demand. Among the 

 smaller flowers, scabiosas, French mari- 

 golds and centaureas are coming in 

 freely and there still is a quantity of 

 yellow pompons. 



Eoses are in shorter supply again, 

 both indoor and outdoor stock. Cecile 

 Brunner roses are plentiful and quite 

 a number of Irish Fireflame blooms are 



used in baskets. Already large arrivals 

 of evergreens are noted and threse will 

 be in big demand from Thanksgiving 

 on. Asparagus is not quite so plentiful 

 as it was and is firmer in price. Plants 

 are making their appearance in larger 

 numbers daily. 



Various Notes. 



C. J. Groen is already bringing in 

 good stock from his new place at 

 Montebello, showing what can be done 

 in a short time by hustling. Not con- 

 tent with flowers alone, Mr. Groen has 

 been using up some of his superfluous 

 energy in planting out fifteen acres to 

 cabbage. 



, Darling's Flower Shop is a most at- 

 tractive place these days. Eecently a 

 specialty was made of violets and hun- 

 dreds were sold . A large window was 

 filled with violets and arranged with 

 mirror effect. 



Bernard Tassano and N. Gandelfo 

 have started in business here as the 

 Santa Cruz Evergreen Co., with prem- 



ises at 101 Winston street. Bernard is 

 a brother of Tony Tassano and has 

 been associated with Tassano Bros, for 

 some years. He is a young man with 

 plenty of vim and go, as well as a lika- 

 ble disposition. All in the trade will 

 wish him well in his new venture. 



Fourth street still looks good as the 

 florists' center. O. C. Saake is coming 

 out with a new automobile for delivery 

 and says that business is good. 



J. W. Wolters had a big job on hand 

 last week at a coming-out party at 

 the L. A. Country Club house. 



I called at Frank Lichtenberg's store 

 last week to see the new fountain that 

 is to be fixed, but as I could not get 

 past the door I concluded that they 

 were busy and postponed the visit. 



F. Sperry, of the L. A. Floral Co., 

 made a flying trip to Santa Barbara 

 last week. 



At H. W. Turner's place the rose 

 stock is splendid and prospects are good 

 for an elegant Christmas and early win- 

 ter cut. Even now every rose is sold 



HlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllUllllllllllllllllllllllliEi 



I L A. Floral Co. I 



i HOUSE OF QUALITY AND SERVICE BUSIEST PLACE IN TOWN | 



I Large cuts of ROSES, CARNATIONS, VIOLETS, I 

 I CHRYSANTHENUHS and aU Greens | 



I 407 So. los Angeles Street, LOS ANGELES, CAL. | 



S Long Distance Shipping our Speciaity s 



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Mention The Review •when yon write. 



LILY BULBS 



A BARGAIN Per 1000 



10^000 Tellium Formosum, it to 10 $65.00 



10,000 Lilium Formosum, 7 to 9 50.00 



Sample consignment from grower, guaranteed to be first class. 

 Order must be accompanied by cash. 



ENOMOTO & CO., Inc. 



35 St. Anne Street, 



SAN FRANCISCO, CAL. 



Mention The ReTlcw when yon write. 



CAN YOU USE THESE PLANTS IN YOUR BUSINESS? 



StreptoBoIen Jamesonii, elegant 2-lnch stock. $2.00 per lOO. 



Creeping Coleug, Also grand for baskets or wall pockets, 2-lDCh pot stock, $3.00 per 100; larger, $5.00 



per 100. 

 nesonia Lnminosa. Vernon and Prima I>onna, strong transplanted stock. $1.60 per 100. 

 Prima la Sinenfiis, 2''2-lnch, ex*ra strong, $3.00 per 100. 



Rose Geraniums. Grand, bushy 4-lnch stock plants, $4.00 per 100— worth double. 

 Geraninmii. All colors, rooted cuttings, $10.00 per 1000; unrooted, $6.00 per 1000. 

 Salvias. Stock plants, 9-lnch to 12-lnch, bushy. A snap at $4.00 per lOO. 



GERMAIN SEED & PLANT CO. 



NURSERIES, MONTEBELLO 



326-328-330 South Main Street, LOS ANGELES, CAL. 



Mention Tb« B«Tlew wbea jon write. 



