80 



The Florists^ Review 



NOTEMBEB 23, 1916. 



COLUMBUS, O. 



The Market. 



Business is holding up finely, but 

 there is a glut of mums at the present 

 writing. The weather has brought 

 mums on too fast and there has been 

 a large quantity of overripe blooms. A 

 good lot of mums is expected for 

 Thanksgiving, including Bonnaffon, 

 which has been grown cool, Chadwick 

 and Maud Dean. There will be 

 enough of them to go around, according 

 to the present outlook, but everybody 

 will be glad when the bulk of them is 

 over, as there have been times when 

 even the finest roses and carnations 

 would not move even at reduced prices. 



Eoses of extra fine quality have been 

 coming in from our local growers. 

 Ophelia heads the list for quality and 

 is plentiful. Then come the Killarneys, 

 bunburst, Richmond, Kaiserin and 

 Maryland. Carnations are of fine qual- 

 ity and easily plentiful enough for de- 

 mands. 



Snapdragons are more abundant, but 

 are still insuflScient for the demand. It 

 looks as though they will be great 

 sellers this season. Sweet peas are more 

 plentiful and are welcomed for corsage 

 work, table decorations, etc. Violets 

 are moving rather slowly, their quality 

 improving as the cooler weather comes. 

 There is little potted stock to choose 

 from, and the demand for it is heavy. 



Various Notes. 



The Franklin Park Floral Co. reports 

 good business, with plenty of stock ex- 

 cept valley, which is severely missed. 



Leo Miller says he will be glad when 

 mums are gone, and he believes that 

 others are in the same boat with him 

 in this respect. 



The Munk Floral Co. is featuring 

 wreaths with good results and has dis- 

 posed of large quantities of mums. 



The Hardesty Floral Co. reports a 

 good batch of decorations lately. 



Sherman Stephens & Son have had a 

 good outlet for stock in cemetery work 

 and report that their town trade has 

 been heavy. J. M. 



New Ulm, Minn. — At the New Ulm 

 Greenhouses William Turner has estab- 

 lished its commercial standing this sea- 

 son. The grower is J. H. Anderson and 

 his bench of Turner has been one of 

 the local sights. 



Denver, Colo. — Practically all the 

 leading florists participated in the 

 flower show recently given by the Den- 

 ver Society of Ornamental Horticul- 

 ture, the first flower exhibition held 

 in Denver in sixteen years. 



Christmas Cards 



HOLLY AND POINSETTIA DESIGNS 



Steel die embossed in red and green, 

 on linen flnish bristol. 



100 $0.60 



200 1.00 



500 8.00 



1000 3.50 



Terms: Postpaid, cash withforder. 



The John Henry Co. 



LANSING. MICH. 



Mention The Review when yon write. 



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Florist Store of Mrs. L. W. McCoy, Seattle. Wash. 



How Much are Dead 

 Flowers Worth? 



There is no market for them except the 



garbage can. And that means not only loss of 



sales and profits, but it represents money out, 



because you must pay for your stock whether 



you sell it or throw it away. 



If you could realize on all the blossoms that now 

 wither in stock and are discarded, think how much 

 your profits would increase by stopping this loss. And 

 at no additional overhead or expense. 



You can do it with a 



McCray Florists 

 Refrigerator 



The McCray patented system of refrigeration pro- 

 vides for a cool, even temperature and keeps your 

 flowers fresh and salable, preventing loss from with- 

 ered stock. 



The McCray Florist Refrigerators come with plate 

 glass doors and sides which show the flowers attrac- 

 tively. The different compartments vary in size to 

 accommodate the various lengths of stems. 



The woodwork of the McCray may be had in any 

 finish to match your store's interior decoration. The 

 linings may be had in either bevel plate mirror or 

 white enamel, are handsome and easy to clean. 



Send for These Catalogs 



No. 73— For Florists iVo. 92— For Residences 



McCRAY REFRIGERATOR COMPANY 



688 Lake Street Kendallville, Ind. 



New York Salesrooma Chicago Salearooma 



7-9 W. 30th St. 1000 S. Michigan Ave. 



Agencies in All Principal Cities 



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