The Florists' 



Deceubbb 7, 1016. 



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New York Florists' Supply Co., Inc. 



103 West 28th Street 

 NEW YORK 



Headquarters for Ferns, Galax, Laurel, 

 Sphag^num and Sheet Moss and all 

 kinds of Decorative Evergreens. Also 

 every other variety of Florists' Supplies 



MAGNOLIA FACTS 



flYes, Mr. Florist, be particular as to what kind of Magnolia Leaves you buy now, under 

 the present conditions. 



QDye colors have advanced from_1000% to 2000%; preparing chemicals have exactly doubled 



in prices since the war began, 



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as have also the paper cartons. 

 In spite of this, we are in posi- 

 tion to furnish you with first- 

 class Magnolia Leaves through 

 your wholesaler at a small ad- 

 vance in comparison with the 

 above. 



tlWe guarantee that the quality of our 

 leaves is as good now as they were before 

 the war, and that they are prepared fully, 

 regardless of the above-stated high prices 

 of the materials. 



C.You fool yourself if you buy the cheaper 

 grade of leaves, as they will become mil- 

 dewed and they will dry out shortly after 

 the boxes are opened. Our goods are sold 

 by every leading wholesale florist in the 

 United States and Canada, and they have 

 stood the test for the past six years. 



P/i/ttfiAy ^^^^pS><i6/^A/*U ^^ macnoUa leaf Is only worth ualne U 



\S.(y>idCamada, 



fA. 



It has been fully preserved, but NOT by a 



cheap process, which enables others to sell 

 the leaves cheaper by a few cents. You pay 

 these few cents about ten or fifteen times over, 

 when you consider the poor val ue of these goods. 



