Decembxb 7, 1916. 



The Florists' Review 



17 



View in the Circle Flower Store> a New Retail Store in Indianapolis, Opened Last Week. 



store love beauty for beauty's sake; 

 that they strive for no display, but let 

 the simplicity of the natural work its 

 own effects. The appointments were se- 

 lected with discriminating taste and the 

 appeal is that of simple elegance and 

 refinement. 



In addition to flowers, the store will 

 carry a complete line of baskets, vases, 

 bouquet holders, ribbons, pottery, gar- 

 den furniture and novelties. The offices 

 on the second floor, as tastefully ar- 

 ranged as the store below, will be 

 shared by the G. M. McDougall Co., 

 landscape architects. 



A. P. Reynolds, the manager and 

 owner of the Circle Flower Store, said: 



"In completing this store, we, Mrs. 

 Reynolds and I, are realizing an ambi- 

 tion we have had for a long time. We 

 have wanted a shop that was not a 

 shop — just a beautiful place — as nearly 

 like nature as human hands could make 

 it, where people could come and wander 

 and admire as in some old-fashioned 

 garden in days gone by. We shall be 

 well pleased if the people will like it for 

 what it represents in flowers — beauty." 



E. E. T. 



FLOWERS rOR THE SICK. 



It is quite common to see in florists' 

 stores such signs as "Tokens of Sym- 

 pathy," "Emblems of Condolence" 

 and similar suggestions in floral offer- 

 ings for the departed, but seldom is at- 

 tention called to the idea of sending 

 flowers to the sick, who rarely, should 

 they be fortunate enough to recover, 

 forget the kindly act. On the other 

 hand, if the sick pass away their last 

 moments may be cheered by the pres- 

 ence of a few flowers. 



From a practical viewpoint this item 

 of business can be made profitable. 

 While the first cost may be small com- 

 pared with that of a funeral piece, the 

 flowers may remain vivid in the mem- 



ory of the patient after recovery, 

 whereas the obituary token is soon for- 

 gotten. 



This reminds me of a dialogue I once 

 read purporting to be held between 

 an American sailor, who was on his 

 way to deposit a wreath on the grave 

 of a comrade in the cemetery, at 

 Shanghai, and a Chinaman, whom he 

 met in the cemetery. The Chinaman 

 was carrying a pot of rice. 



"Hello, John," said the tar, "where 

 are you going with that?" 



and smellee your flowers," replied 

 John. 



In the course -of my experience I 

 have witnessed some remarkable re- 

 turns to convalescence, often, I am 

 sure, through the presence of a bunch 

 of flowers, which possibly recalled to 

 the sick some happy recollections and 

 inspired the hope and determination to 

 join the donor at the earliest possible 

 moment. Not every sick person has 

 thoughtful friends who can afford to 

 brighten up the sick room with flowers, 

 and here the far-seeing florist has 

 splendid opportunity to advertise his 

 business and name by sending his sur- 

 plus stock to the local hospital, instead 

 of consigning it to the garbage barrel, 

 a dead loss. He can send it to the hos- 

 pital with his card, a living reminder, 

 for it would invariably find its way 

 through the proper channel and fulfill 

 a twofold mission. No one is more ap- 

 preciative and reciprocative than the 

 average patient. There are exceptions, 

 •true, but I am convinced that in the 

 sick chamber many lasting resolutions 

 are made, many of which could be the 

 continued use of flowers. 



Walter Mott. 



Ruth. 



"i takee put on glave of my flien," 

 said the Chinaman. 



"Ho! Hoi" laughed the sailor, "and 

 when do you expect your friend to come 

 up and eat it?" 



"All time samee your flien come up 



THE ULLRICH STORE. 



The illustrations on page 19 show 

 the store of the Ullrich Floral Co., 

 Tiffin, O., as it appeared on the day of 

 its second annual chrysanthemum show 

 November 25. E. J. Ullrich describes 

 the affair as a great success and it got 

 a column of write-up in the local daily. 



Baltimore, Md.— Three greenhouses 

 operated by John Miller on the Old 

 i:ork road were destroyed by fire No- 

 7"jl'er 21. The blaze started in a 

 stable of Mr. Miller's neighbor and 

 spread to the adjoining greenhouses be- 

 lore it was discovered. 



