16 



The Florists^ Review 



Decembeu 7, 191G. 



mental in the greenhouse than are the 

 herbaceous sorts. 



Growing the Plants. 

 As ylreai'y intimated, tlie lierhaeeous 

 kinds ai'o fajeiuM'aliy grown i'ro'n needs. 

 The seeds are exlrenieiy sninll; there- 

 fore, after lieinLT sown, llier may l)e 

 gently jircssed down into the eonipost, 

 but sliould (>ither be left aneovered or 

 covcrod onJv sli^i^htly. A piei'O of ^lass 

 nia}* be 2)la('(^d on the toji of lh(> seed 

 pan, and afterward removed b,\- decrees. 

 Opinions dilfer wiijely as to tlie l)est 

 time to sow tlie seeds. Tiioy may, in- 

 deed, be sown any 1iin(> fioni eaidy 

 spriiiLT until late summer, but the seed- 

 lings are easily injui'ed by the hot mid- 

 Buninier \veather. Ibuiee one grower as- 

 serts that i'\en if the seeds are sown 



as late as September, the plants can be 

 bloomed the following ]\Iay and with 

 less risk of failure than from earlier 

 sowiiii^s. Another growt'r adxises sow- 

 in;; not later than April, so as to give 

 the si'e>Hini;s a good start before the 

 scoicliinii heat arrives. 



A temjH'raturo of al>out (iO tlegrees is 

 fa\ oiable fiu' the germination of the 

 seeds. During" the summer and early 

 fall tin' jilants may bo gr(jwn in cobl- 

 franies oi- in a cool greenliouse, prefera- 

 bly with a northern exjiosure. In win- 

 ter a i^reenhouse temjierature of 40 de- 

 j^rees at night, with a rise of 10 or 15 

 (U'L;i'ers in the daytime and with little 

 ov no shade, is suitable. They dislike 

 strong lu'.'it at any stage of their 

 jirowt h. 



The seedliii^js should first be trans- 



planted into 2-inch or 3-incli pots. In 

 early winter the plants should be re- 

 moveil to 5-iiU'li pots, and about March 

 1 they may be placed iu 7-inch or 8-inch 

 l)ots, for flowering. The compost for 

 the seed pans and for the lirst pottiu<; 

 should be I'xtreincly light, consisting ot 

 ('(jual i>arts of librous loam, sand and 

 leaf-mold. For the later pottings the 

 soil should be a light, somewhat lumpy 

 loam, with a fourth or fifth of well de- 

 cayed manure; some sand must be added 

 if the soil is at all lieavy. One prac- 

 tieal (jiower recommends a soil consist- 

 ing of e<|ual parts of fibrous loam, fern 

 root, leaf-mold, sand and dried ';ow 

 manure. The plants may be fed with 

 manure water after they are well rooted 

 in their flowering pots. 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



"PLEASE OMIT FLOWEKS." 



l]\ciy now and tlo'ii the " I'lease omit 

 floweis ' ' agitation brealcs out, but 

 usually it is stiort lived and dies all the 

 quicker for lack <il' ejiposition. Occa- 



ers a]ipears, as in the following instam-e, 

 a (li]iping from tlic Macon News sent 

 in by the Idle Hour Nursery Co.: 



SKXSi: AND SKNTI.MKNT. 



Ill :i rcrciit issue of tlic I.hikIoh Times tlic 

 fcillcu iiii; iidverllsenient ;iii|ie;irs: 



■ u \ 1 • r n "1"'^' "le s|ie(ial desire (if ttie Into rieiiielit 



Sionally, liowever, a eliamplon Ol flow- I,eij,'li ■Watson-Snulli friends are reciuested nut to 



ser.d flowers nt bis fnnenil. Imt in lieu thereof 

 :i diiiialidii Iu llie I'.-iveisliaiii t'eltaire liospital 

 WdiiUl lie aiipri'ciated liy his faiiiil.v." 



Tlie (ilix ii us eoiiiiiient wlueh tlie averfiL'O per- 

 son -would lie inclined to make witli rcKarU to 

 this iiniisiial reiiiies! would lie thai the money 

 iindoiililedlx would do more yoiMl if donated to 

 the hospinil instead of heiiii.' spent for llowers. 

 r.iu is llieie 11. it aiiotlier sicle to the (iiiesfion? 

 Are we liiM-mniiiR so lit ilitaiian in those latter 

 day.s that our criteria of values are to lie tliiitt 

 Aveifrhed and measured with such nice calcula- 

 tion V 



The ciistoin of lirinsins ii few IIowits to the 

 bier of our liehivi'il dead is one which, wlint- 

 over its oriiiiii, expresses a sentiment which 

 tinds echo deeji in the ((iiniiimi heart of man. 

 The jiartiiii.' from n loved one throiish death 

 is a iiniversMl exiierieiiee. one which sooner or 

 later brink's us face to faee with tlie one iii- 

 solulde m>sterv of life, l-'aitli alone solves it 

 in keepini.' «itli the lon^iiu-'s of the human 

 heart. Kiiith upholds ami streiisrthens the frnK- 

 ile and tender hopes of love when lo\e faces 

 the cold and lifeless forni of one lieloxccl. Some- 

 how there is an iiivolunlary ^roiiiuf: iifter soiiu? 

 lan^ilile expression of all this, and wliat more 

 lieaiitifiil and a|)propriat(> form could it take 

 than the liriii;.'im; of an offeriinr of a few fra 

 f-'rant blossoms to his L'rave ,' And why should 

 sill h a iiirfcc t expression of love be marred by 

 the utilitarian eonsideral ion its to whether the 

 pittaiiee siieiit iiiiL'lit not be imt to better use'.' 



So, in spiti' of the apparent u'ood sense of 

 the (renllcman's "speiial desire." we shall briiiR 

 to the bier of each depart inir friend, as in turn 

 they leave us llir(>ii;:li the roiiiim; years, an of- 

 ferimr iu keepintr witli tin' tender sentiment 

 xvhicli iirompts it — whetlier it be good sense or 

 not. 



This not only is an excellent answer 

 to the " Ple.ase omit flowers" propa- 

 ganda, liut it is a sjilendid boost for the 

 use of flowers at funerals, for there is 

 nothing cotdd ttike their phice. 



Customers' Corner in the New Circle Flower Store, Indianapolis. 



THE CIRCLE FLOWER STORE. 



The t'iride Flower Store, one of the 

 finest flower establisliments in Inditm- 

 apolis, as shown in the two accompany- 

 ing illustrations, was open<'d to tlie puli- 

 ]ic Thanksu'ix iiig day. This was a 

 ]ileas;int holid.ay surprise, as the an- 

 )Miiiiicem(>nt had been for December 12. 

 Thousands of jn'ojde showed their ap- 

 jireciation and to "the visitors were ])re- 

 sented clever little folders, in which 

 Avere printetl jujctical descriptions of 

 flowers. 



Upon entering tlic store, one st(>ps 

 into a veritable garden, with llowers, 

 birds and convenient garden seats. There 

 is a background of palms and ferns, .a 

 jiergola and a delicate Idiie o\ erhead, 

 all of which make realistic the scene 

 interjircted. One becomes aware, on 

 lookintr around, that the owners of the 



