Decembek 7, 1916. 



The Florists^ Review 



17 



View in the Circle Flower Store, a New Retail Store in Indianapolis, Opened Last Week. 



store love lioauty for beauty's sake; 

 that they strive for no display, hut let 

 tlie siiiii)li(ity of the natural work its 

 own ('fleets, '{"he apjioint nients were se 

 leeted with diseriniinatinjr taste and tin' 

 appeal is that of simple cleganee and 

 refinement. 



In addition to flowers, the store will 

 carry a complete line of baskets, \ases, 

 boufjuet holders, rildjons, pottery, gar- 

 den furniture and novelties. The (ifliics 

 on the second floor, as tastefully ar- 

 ranj^(id as the stoie below, will be 

 share.l by the (i. M. McDoujiall Co.. 

 landscape architects. 



A. 1'. Reynolds, the mana^^er and 

 owner of the Circle Flower Store, said: 



"In complctinjj; this store, we, Mrs. 

 Reynolds and I, are realizin;f an and)i- 

 tion we have had for a long time. We 

 have wanted a shop that was not a 

 shop — just a beautiful j)lace — as nearly 

 like nature as human hands could make 

 it, where peojde could come and wandi'r 

 and admire as in some old-fashimK d 

 g^arden in ilays gone by. We shall lie 

 well pleased if the people will like it for 

 what it rcpri'st'uts in tiowers — beautv." 



E. K. t. 



FLOWERS FOR THE SICK. 



It is rpiiti' common to see in fl()ri>t';' 

 stores such signs as "Tokens of Sym- 

 pathy,'" " Kuiblems of (/ondolence ' ' 

 and similar suggestions in floral offer- 

 ings for the dejiarted, but seldom is at- 

 tention calU'd to the idea of sending 

 flowers to the sick, who rarely, should 

 they be fortunate enough to recover, 

 forget the kindly act. On the other 

 hand, if the siidc jiass away tlieir last 

 moments juay be cdieered by tlic pres- 

 ence of a few flowers. 



From a practical Aiewpoint tliis item 

 of business can be nimlc picditable. 

 While the first cost may be small com- 

 pared with that of a funeral j)iece, the 

 flowers niav remain ^"i^■id in the mem- 



ory of the patient after recovery, 

 whereas the obituary token is soon for- 

 gotten. 



This reminds nie of a dialogue 1 once 

 read purporting to be held between 

 an American sailor, who was on liis 

 way to deposit a wreath on the grave 

 of a comrade in the cemetery at 

 Shanghai, and a Chinaman, whom he 

 met in the cemetery. The Cliiiiamau 

 was carrying a jiot of rice. 



''Hello. .Iidin,"' said the tar, "where 

 are you going with that?" 





Ruth. 



"I takee jnit on glave of my flien," 

 said the Chinaman. 



"Ilo! llo!" lauglicd the sailor, "and 

 when do you expect your friend to come 

 up and eat it ." ' 



"All time snmee your flien come up 



and smellee your flowers," rejdied 

 •lohn. 



In the course of my experience F 

 have witnessed some "remarkable re- 

 turns to convalescence, often, 1 am 

 sure, through the j.resence of a bunch 

 of tiowers, which j.ossibly recalled to 

 the sick some happy recollections and 

 inspired the hope and determination to 

 jnin the donor at the earliest })ossible 

 moment. Not every sick person has 

 thoughtful friends who can atlord to 

 brighten up the siidc room with flowers, 

 and here the far seeing florist has 

 splendbl opjiortiinity to ad\.'rtise his 

 luisiness and name \,y sencjin^r },iy ^ur- 

 ]>Uis sto(dv to the local hospital, instead 

 of c(.nsigning it to the garbage barrel, 

 a .lea. I loss. He ,;i,i s.'iid it to the hos- 

 pital with his ,ar.i, a living r.'min.ler, 

 lor It w.iiild in\ariab]\- fin.l its wav 

 through til.' propel- .ha'nni'l an. I fuHiil 

 a twofol.l mission. .\o on,' is more aj)- 

 pre.i.ative an.! recipro.-ative than tlie 

 average jiatient. Tli.'re are exceptions, 

 true, but I am .'onvinceil that in the 

 sick ch.-imber many lasting resolutions 

 are ma-le, many .,f whi.di couM be the 

 continuetl use of llowers. 



Walter Mott. 



THE ULLRICH STORE. 



'i'lie illustrations on p;,>r,. i;, ^|,,,^^. 

 the store of the I'llri.di Floral Co., 

 rnhn, O.. as it apjieare.l on the dav of' 

 Its second annual chrysanth.'iuum siiow 

 November L'.3. j;. .1. T-ilrb-h describes 

 the all air as a great sucess and it g..t 

 a .'olumn of write up in the local dailv 



Baltimore, Md.-Three greenhouses 

 operate.l by .lohn Miller on the 01. 1 

 iork roa.l were .lesfrovcl bv fire \..- 



stable ot Mr. .Ariller's neighbor an.l 

 spiea.! t.. the a.j.j.dning grcnhouse^ be- 

 iore It was ilis,-o\-er.^l. 



