76 



The Florists^ Review 



DKCBMBKt 7, 1918. 



played a sign reading "Free Flower 

 Show," an advertising stunt that pays. 



H. R. Richards. 



SAN FBANCISCO. 



The Market. 



The Thanksgiving market closed ex- 

 ceptionally strong, in both wholesale 

 and retail departments. There was not 

 an actual shortage of stock, though the 

 effect of the frost still was felt, but 

 the demand was far beyond the supply 

 and high prices prevailed in practi- 

 cally all lines. Holiday decorations and 

 social affairs kept the retailers on the 

 jump, and they literally had to get up 

 early to fill their requirements. Whole- 

 salers had great difficulty in filling or- 

 ders for distant shipment with the de- 

 sired promptness. 



The large single mums are a little 

 scarce, but their popularity is waning. 

 Pompons, including many fine new va- 

 rieties, are clearing well at good prices, 

 many having gone east. Bush-grown 

 mums in the Chinese end of the market 

 continue to come in well, but the blooms 

 are fairly large and move well. Buyers 

 were competing for carnations, forc- 

 ing the price to $1 per bunch November 

 29. A few marigolds, daisies and cos- 

 mos sprays are still seen. Paper "Whites 

 and freesias are increasing in supply 

 and demand, and a few anemones have 

 appeared. The cut of roses is fair, 

 American Beauty being a little short. 

 High prices are fully warranted ' in 

 view of the strong shipping demand. 



There is a splendid crop of violets, 

 cool showers having brought them to 

 their best, and they figure largely in 

 the shipments. There is a great move- 

 ment of red berries, which are plenti- 

 ful and seem to improve in quality 

 every year. Greens of all kinds, in- 

 cluding redwood, also are abundant. An 

 attractive new item in the stores is cut 

 poinsettias, from Los Angeles and lo- 

 cal growers. Cyclamens are as popular 

 as usual and some pot schizanthus are 

 appearing. The gardenia cut is coming 

 out nicely and the trade is eager for 

 these, as there are few orchids and prac- 

 tically no valley. 



Various Notes. 



A division has taken place in the per- 

 sonnel of the Western Evergreen Co. 

 Bert Filipelli, formerly president, and 

 S. P. Pedrini, who was associated with 

 him, have taken the store on Bush 

 street, just above the E. W. McLellan 

 Co., where they will handle all kinds 

 of greens, red berries, etc. They are 

 old hands in this line and are making 

 a good start. The Western Evergreen 

 Co. continues at its old location. 



C. Kooyman has had a record Thanks- 

 giving business and is quite optimistic 

 for the holiday season. He has had a 

 nice cut of roses during the last few 

 weeks, but most of these have gone to 

 other markets. 



The local shippers, who use large 

 quantities of old newspapers at this 

 season in their packing, are finding un- 

 usual difficulty in getting enough of 

 this material. As for regular wrap- 

 ping paper, everybody is in the same 

 boat. 



The E. W. McLellan Co. now is cut- 

 ting about 10,000 baby roses daily. 

 Most of these are used in the shipping 

 trade, for which they also are supply- 

 ing large quantities of asparagus and 

 adiantum. The company reports the 



COTTAGE GARDENS NURSERIES, Inc. 



EUREKA, CAL. 



LARGEST QROWERS OP 



Ornamental Nursery and Florist Stock 



IN AMERICA 

 NOW READY- 

 PRELIMINARY CATALOaUB containing full descrip- 

 tions and suggestions for growing RHODODENDRONS, IN- 

 DIAN AZALEAS, BOXWOOD, HOLLIES, WINTBR-BLOOM- 

 INQ and BERRIED PLANTS from AUSTRALIA, NEW ZEA- 

 LAND, JAPAN, ASIA, CHILE and CALIFORNIA, suitable 

 for use in the Commercial Florist Trade. 



Also NARCISSI, HYACINTHS, TULIPS and PEONIES. 



IF INTERESTED 

 Mali us your name and address 



PLEASE 



Mention Tbe Bgrlew when yon write. 



WkotUALe Ouyf 



M %Mrv9m N«*«, Pi 9 h^ m 



POT THEM UP 



Roses Established Bring in Steady Money. 



Not until Christmas time do we start the tree plow. Have them 

 come by express and go direct into the pots. Own-Root Roses so han- 

 dled give wonderful results and every year you will want more. 



January, February. March Shipments. Write for full list and prices. 

 Express rate guaranteed, also condition of arrival. 



HOWARD ROSE COMPANY, 



HEMET, CAL. 



Mention Th* Berlew when yoa write. 



CARNATIONS 



B«7 of tb« grown and hit* IntetmedUito 

 prgflts. We art spMlallsts and ahlp nrnj- 

 wbara. 



GKO. WATSOH 



3861 Dobinson St. Los Anselea, Cal. 



Greenhouses at Covina Jnnction. 



MiBtlaa Tto Bcrtow 



ANT. C. ZVOLANEK 



SWEET PEA RANCH 



Originator of Over Seventy-five Varieties of 

 Winter-Flowering Orchid Sweet Peas. 



See my Qassified Ad. under Seeds. 



Mentloa The Eerlew when yon write. 



Asparagus Sprengeri Seed 



1916 Crop, ready now, 75c per 1000 



Write for prices in quantity, 



HARRY BAILEY 



1. F. D. 6, LOS ANGELES, CAL. 



Mentloa The Herlew when yon write. 



prospects favorable for good crops in 

 all lines. 



Friends in the trade will regret to 

 learn that Mrs. Frank Pelicano still is 

 ill. 



H. Behrens, of the San Francisco 

 Seed Co., reports a successful bulb sea- 

 son. He says the only diflBculty was 

 that certain kinds were hard to get in 

 sufficient quantity to meet the demand. 



BUUS,CALIF0R1IU-GR0W1I 



Freesis Purity (true). Daffodils, Poeticus 

 Narcissus, Oesneriana Tulips, Early-flowering 

 (Baby) Oladiolus and others, Spanish Iris 

 Ixias, etc. Splendid Quality. Best varieties. 

 Prices reasonable. 



I get repeat orders for my bulbs, season after 

 season, from well satisfied customers whom I 

 have supplied in previous seasons. 



Write for Price List. 



C. EADEN LILLEY 



WfceltMle Flirirt srt ■■>. ■rawsr. M il CMU. ULIF. 



Asparagus Plumosus Sprays 



The finest to be found on the Pacific Coast, 

 $1.00 per lOO sprays. 



Try a shipment and then arrange for a supply 



KRAMER BROS. 



Ontario, 



California 



Delphinium Formosum, dark blue. 

 Delphinium Belladonna, light blue, 



strong, transplanted seedlings, $ 5.00 per 100 



Field clumps 12.00 per 100 



Canterbury Bells, pink, white and blue, 



strong, transplanted seedlings.. $3.50 per 100 



C. J. GROEN, 



Wholesale Florist MONTEBELLO, CAL. 



Pelicano, Rossi & Co. decorated the 

 home of Miss Mary Phelan on Wash- 

 ington street for the elaborate recep- 

 tion given November 27 in honor of 

 Secretary of the Treasury McAdoo and 

 Mrs. McAdoo. The house was only 

 recently completed. Clusters of white 



