98 



The Florists' Review 



December 7, 1916. 



NOW READY 



JUST OFF THE PRESS. 



The Fourth Edition 



ALBUM of DESIGNS 



Printed on Art Paper. Better than 

 ever but still sent to you postpaid for 

 the small sum of 



75c 



Per 

 Copy 



FLORISTS' PUBLISHING COMPANY 



508 So. Dearborn Street, CHICAGO, ILL. 



INDIANAPOLIS. 



Tlie Market. 



Indianapolis florists were well satis- 

 fied with Thanksgiving business, as there 

 was an increase over last year's sales 

 on that day. On account of a scarcity, 

 Bome stock was held over for the holi- 

 day demand. This stock, in many cases, 

 was in poor condition. The supply of 

 good flowers was not abundant, chrys- 

 anthemums, roses and carnations tak- 

 ing the lead. Yellow chrysanthemums 

 were the most popular, with Russell 

 roses a close second. Novelties and 

 small flowers, such as bouvardias, gar- 

 denias, snapdragons, sweet peas and vio- 

 lets, were in poor demand for home 

 decorations, but numerous social func- 

 tions created a demand for corsages in 

 which these were effective. More nar- 

 cissi have appeared. Lilies and pot 

 plants have had little call. 



The day after Thanksgiving the re- 

 tailers began their preparations for the 

 Christmas season, and if the bright, 

 growing weather continues the pros- 

 pects for a big Christmas business are 

 good. 



Various Notes. 



William Lake, of the William Lake 

 Co., Philadelphia, called on the trade 

 last week. 



Edward Smith, a veteran florist of 

 the city, has been busily engaged in 

 landscape gardening for the school 

 board. 



Rose Brandlein is the proud possessor 

 of a new diamond ring. 



The II. W. Rieman Co. reports an 

 exceptionally good Thanksgiving busi- 

 ness. 



The local store of the E. G. Hill Co. 

 enjoyed a good holiday business. This 

 company has a good line of plants for 

 Christmas, especially azaleas. 



Fred Hukreide and John Grande, Jr., 

 also will have a few good azaleas, but 

 this plant and good cyclamens will be 

 scarce for the holidays. 



Miss Myrtle Melford, who has been 



Especially is this true in the buying of Fertilizers to use 

 as a feed for either Flowers or Vegetables. 



That's why so many growers now insist on Magic Fer- 

 tilizers, knowing they always get the very best. 



Maffic Fertilizers contain more natural plant food than 

 other brands, because — 



They are manufactured solely "^from Animal Blood, Animal 

 Bone and High-grade Animal Tankage. And Pure Humus 

 is the make-weight, or filler. 



Why not buy the Best Fertilizers at Factory-to-Consumer 

 Prices ? Write today for our price list. 



Also ask for booklet "Fertilization and Methods Adaptable 

 in the Modern Greenhouse," and the famous Fertilizer Charts. 



Chicago Feed & Fertilizer Co. 



Ori^nal Manufacturers of Special Fertilizers for 

 Each Plant and Vegetable Grown Inside and Outside 



810 Exchange Avenue, 



U. S. Yards, CHICAGO 



with Benson 's for the last three years, 

 has accepted a position with the Circle 

 Flower Store. 



Baur & Steinkamp have been erecting 

 tile benches in their new propagating 

 house. 



II. A. Burkhart, of the Burkhart Nur- 

 sery, severely cut his foot with an ax 



while trimming trees recently. He was 

 taken to a hospital and is slowly im- 

 proving. 



E. E. Temperley does not have to 

 take time off to go hunting, as he has 

 a cat that brings full-grown rabbits 

 into the greenhouses. 



C. H. Bookedis last week made a trip 



