The Florists' Revkw 



December 14, 1916. 



What the Trade ii 

 Thinks o! Our 



Superiora'' Magnolia Leaves 



FIVE POINTS THAT HAVE (2. 

 WON FOR US THE ACCOM-<|- 

 PANNING ENDORSEMENTS ) 



\5. 



All leaves are of a medium size, no smaU ones and no large ones. 



Leaves are all uniform In color. 



All leaves will stay pliable. 



^'Superlora" leaves are the best prepared kind, particularly under the present 



conditions. 

 All "Superiora" leaves are the non-moulding kind. 



Detroit, Mich., Nov. 27, 1916. 

 Messrs. Dr. H. Dux & Bro., Jacksonville, Fla. 



Gentlemen; We have been handling your "Superiora" 

 Magnolia Leaves for the past six years, and find in all 

 this time that we have had no complaints, but many com- 

 pliments on these goods. The trade is growing more with 

 us every day for your leaves, as your records will show, 

 and it is with pleasure that we sell ' ' Superiora ' ' Mag 

 nolias, knowing that when we do we are satisfying our 

 customer with the best there is to be had in Magnolia 

 Leaves. Yours very truly, 



(Signed) Michigan Cut Flower Exchange. 



Cleveland, Ohio, Dee. 1, 1916. 

 Dr. H. Dux Co., Jacksonville, Fla. 



Gentlemen: Since we are handling your Magnolia 

 Leaves our business has steadily grown. We attribute 

 this to satisfied customers. Never as yet have we had 

 a complaint from them nor a carton returned. 



We had a great deal of trouble with the old line we 

 handled, so manj^ were returned to us as being unfit for 

 use, either mouldy or dried out, and not of a uniform 

 size. 



We can only offer praise to you for the superior goods 

 you are supplying us. Yours very truly, 



(Signed) Cleveland Florists' Exchange. 



Pittsburgh, Pa., Dec. 1, 1916. 

 Messrs. Dr. H. Dux & Bros., Jacksonville, Fla. 



Gentlemen: Many thanks for your prompt shipment of 

 last thousand cartons of MAGNOLIA LEAVES, as we 

 were oversold on our Christmas orders and were a little 

 anxious. 



Other Magnolia Preparers have tried to induce us to 

 stock up their goods "just as good as Dux's" at a cheaper 

 price, but we have in each instance told them frankly 

 that it was a case of quality with us and that we did not 

 think their leaf would give the satisfaction yours did. 

 We consider our Magnolia trade one of the best assets of 

 our business, and will not take a chance of losing it— in 

 fact, our traveling men are often greeted as ' ' Magnolia 

 Kings. ' ' 



Wishing you the compliments of the season, we arc, 

 Very truly yours, 

 (Signed) The McCallum Co., lac-. 



Boston, Mass., Dec. 1, 1916. 

 Dr. H. Dux Co., Jacksonville, Fla. 



Gentlemen: It is the opinion of the McCarthy Co. that 

 your good firm prepares the best leaf that has yet been 

 offered in the United States. It is well worth the differ- 

 ence between the prices offered by inferior manufacturers 

 and your agents. Yours respectfully, 



(Signed) N. F. McCarthy & Co. 



Boston, Mass., Dec. 2, ^916. 

 Dr. H. Dux Co., Jacksonville, Fla. 



Gentlemen: We are pleased to state that the quality 

 of your Magnolia Leaves is certainly the best ever manu- 

 factured in this country, and it is a pleasure to offer such 

 stock for sale. Undoubtedly in the future we shall be 

 able to place large orders with you again. 

 Wishing you every success, we are. 

 Yours very truly, 

 (Signed) Henry M. Eobinson & Co. 



Cincinnati, Ohio, Nov. 28, 1916. 

 Dr. H. Dux Co., Inc., Jacksonville, Fla. 



Gentlemen: I have been handling the "Superiora" 

 Magnolia Leaves for the past five years or more and find 

 tliem to be very satisfactory in every way. My custom- 

 ers insist on having the "Superiora" brand of Magnolia 

 Leaves, as they claim these are the best and do not dry 

 out or become mouldy, and every leaf can be used, and 

 when this is taken into consideration, they are also the 

 cheapest besides being the best. Yours respectfully, 



(Signed) C. E. Critchell. 



Montreal, Canada, Nov. 30, 1916. 

 Dr. H. Dux Co., Inc., Jacksonville, Fla. 



Gentlemen: In response to your letter of recent date, 

 we take pleasure in stating that we have been very much 

 satisfied with the quality of your "Superiora" Magnolia 

 Leaves. 



As you will notice, our business has increased with you 

 this year over double of what we purchased last season, 

 and I think you will agree with us that that is a good 

 recommendation in itself— that the trade in Canada ap- 

 preciates the durability and keeping qualities of your leaf. 



We would also mention that we appreciate the integrity, 

 promptness and good business methods that have char- 

 acterized all your dealings with us. Yours very truly, 

 (Signed) Montreal Floral Exchange, Ltd. 



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New York, Nov. 27, 1916. 

 Messrs. Dr. Dux Bros., Jacksonville, Fla. 



Gentlemen: We beg leave to acknowl- 

 edge receipt of your last shipment of 

 Magnolias and Oak Leaves, and we are 

 indeed pleased to say that they are su- 

 perior in every way to any we have here- 

 tofore received from you or anyone else, 

 and considering the difficulty you must 

 experience in procuring dyes and other 

 chemicals used in the preparation of your 

 different products. 



We cannot but praise the appearance 

 and finish of your last shipment, which 

 has been like all previous shipments, as 

 near as perfect leaf can be obtained. 



We further state that otir experience 

 in leaves from other dealers has been 

 very unsatisfactory — colors vary and 

 leaves mould quickly. As usual you may 

 book our order for one thousand cartons 

 (1,000) of Magnolia Leaves. With best 

 wishes. Yours truly, 



(Signed) Eeed & Keller. 



