. Decembrh 14, lOKi. 



The Florists^ Review 



31 



Court itf Ptnn'i Ntu Trema%l SIrtrt Slort 



Piclwd fresh thret times a day 

 and especially arranged for 

 Famous Oirislmas. If you are getting 

 Penn Violets you are getting 

 the best $2.S0 ukI $3.00 



Penn'$ 



Violets 



Roses ^-""l stemmed Killarney Roses, 

 "— ^— particularly selected for table dec- 

 oration. Per dozen »3.00 



J^0^^ For the discriminating we have 

 ^^^— a few unusual combinations of 

 Plants "•" plants, hKluding Euphortiia, 

 - Dracena, Lorraines, Polnsettias 

 and Euonymus variegated $25.00 



owcrs ^ arc ^tf)c ^Otft ^of ^ Gifts 

 at ^^Sicrrk^GhristmciS ^Stme 



BOUNTIFUL nature'! beatowal of yuletide flowen Is all 

 the more charming because in such amilinf contrast to 

 the wintery world outside. We offer this idea to puz- 

 zled fift-{ivers as a solution of the vexing problem: for 

 flowers or flowering plants express the sweetest sentiment* : 

 of Xmas ki^^d ss no other gut, no matter how rich or Of 

 pensive, ^$j| ^"^ possibly do. 



Cioirf de Lorrai»< vanet/ With l«autiful 

 pink b1os»m^. Thi-'se are larfe and 

 elTecttve plants, priced at 



$2.00 and $3.00 



An uscmbly of thue effective blooms, lo- 

 dudlng varieties from the Japucu dwarf to 

 the extn ]ar|;e pyramid. All colors, priced 

 at »i.50to9S.M> 



Our "Lattice" Christmas Novelty Box 



kM.'M^,id 



Peifola effect vlth a zinc container ta 

 hold water. A handsome arrangement ol 

 hardy everyreens. Southern pine cones, 

 holly and bayberrlea, with bow of ribbon. 

 In two sizes $2.00 and $3.00 



M. hHvlljr radcn with rrult. S3 lo U 

 Ttacy Comblnilloa. fta of Orinfc Trees. 

 Crnioni, He, at, Mck ••■•• 



124 Tremont Street 



PbM. OmfotJ CMM 



37-43 Bromfield St. 



PhMM FMt Hal aaa.*!* 



Bj 



TODAY the House of Penn is more perfectly organized 

 to carry out It* famous floral service than ever before. 

 The new Penn store at 124 Tremont St.. opposite Park 

 St. Church. Is a veritable palace of exquisite blooms: truly 

 the most refreshing sight of Boston's i915 holiday season. 

 "Penn Quality" assures you that your gift will be most 

 kacceptable — Penn prices are .^A . reasonable. 



HoUy-Iike duelers of rfd l)erTles la 

 pretty contrast lo green leaves. 

 SZ.OO, S3.00 ud tS.OO 



The stindjrd Chriitnuj '.'. j-ct of m.isf beutifjl 

 form and color. The rich darli green of the foliage 

 forms a perfect letting for the magnit cent M.i-,v.in' 

 of bright scarlet. 



Bitra fine specimens- 



$1.50 to $s.oo 



Cyclamen 



$1.50toS3.00 



xlri lir[<* ipecunens $fl.lX 



Without Doubt, the Most Carefully Thought Out Advertising any Retail Florist is Doing is that of Penn. 



or a dozen Killarney roses and a bunch 

 uf the pompon chrysanthemums." 



Last Year's Customers. 



' ' A florist whose business is growing 

 unusually rapidly sends to every cus- 

 tomer who purchased during the previ- 

 ous July, August and September a let- 

 ter rQferring to this previous hot-month 

 purchase and asking if by chance the 

 remembrance is to be repeated during 

 the current summer. He also keeps 

 posted on the club dances and the many 

 little entertainments .always held dur- 

 ing the summer. He writes to the men 

 suggesting how much one of his special 

 summer bouquets will add to their part- 

 ners' pleasure at the dance." 



WHAT IT COSTS US. 



Thj Bureau of Plant Industry of the 

 iJepartment of Agriculture is asking for 

 a number of large appropriations for 

 use in connection with its work during 

 the fiscal year ending June 30, 1918. 

 The investigation of plant diseases will 

 require $(52,500, an increase of $14,000 

 over this year 's appropriation. Citrus 

 canker investigations will require $250,- 

 000. There is asked the sum of $85,915 

 for investigation of diseases of forest 

 and ornamental trees and shrubs, a de- 

 crease of $1,260. Drug plant investiga- 

 tions require $58,820, an increase of 

 $5,000. Seed testing will create a need 

 for $34,700. Economic and systematic 

 botany will require $26,100, although of 

 this the sum of $3,000 is to be expended 

 in cooperating with horticultural organ- 

 izations in the standardization of bo- 

 tanical natiics in horticultural use. 



The free distribution of flower and 

 vegetable seeds by members of Congress 

 will cost the government $8,820 less 

 next year than during the present fiscal 

 year, the appropriation asked for being 

 only $243,720. It is expected that there 



will be the same old controversy in 

 the House and Senate, which will end in 

 the retention of these seeds as in former 

 vears. 



The Arlington Farm will get $21,900, 

 a part of which will be used in the care 

 and maintenance of the rose garden. 



riant introduction work will necessitate 

 the expenditure of $93,040, it is esti- 

 mated; the Federal Horticultural 

 Board's expenses will amount to $75,- 

 000, as usual, and $87,430 will be used 

 in carrying out the provisions of the 

 insecticide law. C. L. L. 



JOHNSTON BROTHERS 



Florists and Decorators 



'LOWERS as Xmas Gifts are jjiost 

 acceptable, proper and pleasing 



Let Some of Your 

 Gifts be Flowers 



WE SUGGEST: — 



THE EEB POI>SETTIA, 



the grand Xmas flower. 



CARNATIONS 



in all colors. 



ROSES 



in 10 varieties and as 

 . many colors. 



TARI-HrEI) AZALEAS 



DAINTY LILY OF THE 

 VALLEY 



SWEET SCENTED 

 VIOLETS 



Gardenias American Beauty Roses Orchids 



\« e have a maKniflcent diiiplajr of Bloomlnic 

 Plantn,' Xmas BaaketM, Laurel and BoxTvood 

 WrentlM, Hollj, Miatletoe and Evergreens. 



STEP IN AND SEE OCR MAGNIFICENT DISPLAY 



38 Dorrance Street 



.\I,Ii ORDERS CAREIiT;i.l.Y FILLiED AND 

 DELIVERED PROMPTLY 



Tel. 



Union 



154 



No Frills on This, but it Brought Business for a Rhode Island Retailer. 



t 



