Decembee 14, 1916. 



The Florists' Review 



59 



Christmas Beauties (2a 



BURTON STOCK AND BURTON QUALITY V^HNX 



We are now booking orders for Holiday Beauties of the ^^^mt^^ 



best and choicest quality we. have ever offered; long, heavy, YOAt»***^ 

 deep, richly colored buds in quantity. 



BURTON QUALITY 



Perdoz. Per 100 Perdoz. PerlOO 



Special $12.00 $75.00 First $6.00 $40.00 



Fancy 10.00 60.00 Second 4.00 25.00 



Extra 7.50 50.00 



50 at the 100 rate. 



Write for Complete List of Cliristmas Flowers 



S. S. PENNOCK-MEEHAN CO. 



TOX WHOLBSAUB rLORISTB OW PHXLADSLPHIA 



PHILADELPHIA NEW YORK BALTIMORE WASHINGTON 



1608-1620 Ludlow St. 117W. 28tliSt. Franklin and St. Paul Sts. 1216 H St.. N. W. 



Mention The BcTlew ^hen yoo write. 



1617 Ranstead Street 

 rHIUDELPHIA, PA. 



Edward Reid, 



OFFERS EXCEPTIONALLY FINE STOCK OF 



CHRISTMAS FLOWERS 



BEAUTIES: We only need one grower of American Beauties. Why? Because ours is the 

 largest grower of American Beauties in the United States. Your guarantee of quality and quantity 

 is that they took all the first prizes offered at the National Rose Show in Philadelphia. (That's all. ) 



Orchids, Valley, Carnations, Violets and all the leading varieties of Roses, 



such as Sunburst, Ophelia, Russell, Richmond, Maryland, 



Killarney and White Killarney. 



Order early, please. All orders billed at market prices on date of shipment. 

 LYCOPODIUM, very fine, $10.00 per 100 lbs. 



MenTlon Tb^ Kerl^w wb«o too wrltf 



shippers in the same class with those 

 who sent Christmas presents once a 

 year was bad business, particularly as 

 the Christmas presents would not spoil 

 like cut flowers. He further urged that 

 the express company would be saving 

 itself a great deal of trouble and ex- 

 pense by treating shipments of cut flow- 

 ers as preferred stock. 



The plans submitted by Mr. Reid to 

 the officials of the Adams Express Co. 

 were as follows: That all boxes marked 

 as perishable cut flowers and expressed 

 to Pittsburgh, for instance, would be 

 placed in the hands of two or three of 

 the company's most reliable employees; 

 that these boxes would be gathered on 

 the platform and placed in the express 

 car for Pittsburgh by these men and 

 not buried under a mass of general mer- 

 chandise; that a wire be sent to the ex- 

 press office in Pittsburgh saying that 

 7-we will suppose — fifty boxes of per- 

 ishable cut flowers were on such a train 

 bound for that city; that this car be 

 met in Pittsburgh by an express com- 

 pany man who understood his business; 

 that the boxes be gotten out immedi- 



ately and sent over to the express office; 

 that they then be distributed at once. 



In the case of flowers sent over two 

 roads, where the greatest danger lies, 

 Mr. Reid proposed as follows: That, 

 when flowers are shipped to the south, 

 the boxes be collected in the same way 

 in this city and placed together in the 

 express car; that they be marked as so 

 many for the Sea Board Air line, so 

 many for the Chesapeake & Ohio, so 

 many for the Atlantic Coast line and 

 so many for the Southern; that a tele- 

 gram be sent to the company's office in 

 Washington apprising it of the exact 

 number of boxes for each of these font 

 different routes, with the numbers of 

 the express car and of the train; that 

 the Washington employees of the com- 

 pany use utmost dispatch in distribut- 

 ing and restarting these boxes. Mr. 

 Reid further suggested that the same 

 methods be employed to safeguard in- 

 coming shipments of flowers. 



At a meeting of the Adams Express 

 Co. officials held in this city, it was 

 agreed that Mr. Reid's plan be given 

 a trial next week. 





Rose September Mom. 



Henry C. Geiger, secretary of the 

 Florex Gardens, was seen at the office 

 of Eugene Bernheimer in this city in 

 regard to the Rose September Morn. 

 Mr. Geiger said: "We have 12,000 

 plants of September Morn out at North 

 Wales. You know this rose is a light 

 pink sport of Prima Donna. We grew 

 100 plants of it last year and were so 

 much pleased with it that we have 

 planted 12,000 this year. September 

 Morn is more fragrant than Prima 

 Donna and of more refined type. The 

 plants have shown splendid growth and 

 we think that it will prove a great 

 acquisition to our list of forcing vari- 

 eties. We propose to oflfer young plants 

 of September Morn in February." 



The Price of Cut Flowers. 



Many growers have asked the ques- 

 tion whether, in view of the higher cost 

 of coal and other necessities, this sea- 

 son, they would receive any more for 

 their products than in previous years. 

 The question has been answered and 



