96 



The Florists^ Review 



Decembbb 14, 1916. 



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Pacific Coast Department 



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Oakland, Cal.— Henry Millard San- 

 born, head of the H, M. Sanborn Floral 

 Co., a pioneer florist of the state, died 

 December 7. Details are given in the 

 obituary column. 



LOS ANGELES. 



The Market. 



A large quantity of funeral work of 

 the better kind and a good deal of en- 

 tertaining, both at Thanksgiving and 

 since, have made everyone busy and 

 used up much stock. The dry spell has 

 been more or less broken, a gentle rain 

 having fallen, with probably more to 

 follow. This will help the outdoor stock 

 both in quality and quantity. 



Among carnations, good rose-pink va- 

 rieties have been hard to obtain. Other 

 colors have been fairly plentiful, 

 though many lack good shipping quali- 

 ties. Roses are, if anything, a little 

 more plentiful, but a great many more 

 could be used. There are hardly any 

 Beauties, but some long-stemmed Prima 

 Donna and Russell have helped out. Vio- 

 lets are still on the scarce side, but 

 the rain no doubt will make them more 

 plentiful and insure a good crop for 

 Christmas. 



Bulbous stock is beginning to come in 

 more freely and will help out, besides 

 making a larger variety. Much use is 

 being made of single and thin-petaled 

 roses in small baskets for table and 

 window decoration. Valley is still out 

 of the general market and hard to ob- 

 tain at any price. 



The double blue cornflower is plenti- 

 ful and has been useful, especially dur- 

 ing the shortage of violets. All classes 

 of greens are about equal to the demand 

 and redwood and other northern greens 

 for holiday use are arriving in large 

 quantities daily. Azaleas have arrived 

 late in many instances and in bad order 

 in some. Some of the growers have 

 not even received them at date of 

 writing — December 6 — so the chance of 

 their making the Christmas market is 

 slim. Some Christmas Cheer rhododen- 

 drons have arrived in good condition 

 and will help out. There is a good stock 

 of ericas, poinsettias, cyclamens and be- 

 gonias coming on. Ferns will be con- 

 siderably in demand and the growers 

 have good stocks on hand. 



Quite a heavy frost occurred this 

 morning, December 7, and this, if fol- 

 lowed by others, as is usually the case, 

 will surely sliorton the supply of all 

 outdoor stock for Christmas. 



Various Notes. 



L. H. Freeman hit a happy combina- 

 tion the other day in a cross. This was 

 made for the funeral of a well known 

 resident and consisted of orchids and 

 yellow roses over a base of bronze galax. 

 Mr. Freeman says that he notes a steady 

 and decided increase in the demand for 

 the better class of goods. 



Thomas Atkins, long known in con- 

 nection with the flower and nursery 

 business in this town, now is running 

 the retail store in the Rosslyn hotel for 

 Norris & Son. 



Several coming-out and other parties 



W* ar* muck pleased with the 

 results of our plant advertisements 

 in The Review ; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Seed & Plant Co. 



Los Angeles. By M. L. Germain, Pres. 



have led to fine business at J. W. 

 Welters' store this week and there are 

 many others booked. 



I have seldom seen better stock of 

 roses than that coming from the green- 

 houses connected with Wright's Flower 

 Shop. Richmond is still grown there 

 and comes in fine shape. 



At Frank Lichtenberg's the force has 

 been busy with the better class of fu- 

 neral work. The store is most attrac- 

 tive since the alterations, and there al- 

 ready is a fine showing of holiday 

 plants. 



The L. A. Floral Co. reports shipping 

 business heavy and is putting on addi- 

 tional packers. 



Tassano Bros, have secured a large 

 store on South Spring screet for the hol- 



iday trade and have opened with a big 

 stock of Christmas greens. 



Another old-timer in the florists' busi- 

 ness passes out, temporarily at least — 

 our old friend George Watson. Mr. 

 Watson has leased his greenhouses to i- 

 firm of Japanese growers for five years. 

 It is said they will go in for rose grow- 

 ing heavily. 



I have already noted that splendid lot 

 of cyclamens grown at the Walter Arm- 

 acost & Co. Sawtelle place. Not only 

 were the plants magnificently grown,, 

 but there was a big lot of them, and 

 now Mr. Armacost is shaking hands 

 with himself, as he has the sold out 

 sign on nearly all sizes. All the largo 

 ones are gone and most of the small. 

 A grand cut of red roses is coming on 

 for the holidays. 



The Santa Cruz Evergreen Co. has 

 made a good start and is selling large 

 quantities of redwood, holly and other 

 seasonable stock. Bernard Tassano says 

 he is well satisfied with the business 

 so far. 



Darling's Flower Shop certainly has 

 scored with its new fountain. Not only 

 by day, but after the lights are on in 

 the evening, admiring crowds line the 



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I L. A. FLORAL CO. I 



= FRED SPERRY, Mgr. E 



= HOUSE OF QUALITY AND SERVICE BUSIEST PLACE IN TOWN S 



I Large cuts of ROSES, CARNATIONS, VIOLETS, I 

 I CHRYSANTHENUNS and aU Greens | 



I 407 So. Los Angeles Street, LOS ANGELES, CAL. | 



= LONG DISTANCE SHIPPING OUR SPECIALTY | 



.Smillllllllllllllllllllllllllllilllilllllllllilllllllllllllllllllillillllllllllllllllllllllllllllllllllir 



Mention The Rgrlew when yog write. 



WHOLESALE EVERGREENS 



WREATHS Per Doz. 



Redwood and Holly lO-in.-12-in., $3.50 



Redwood and Holly , 14-in.-16-in., 4.50 



Wild Cherry lO-in.-12-in., 4.00 



Wild Cherry 14-in..l6-in., 6.00 



California Holly lO-in.-12-in., 5.00 



California Holly 14-in.-16-in., 6.50 



Larger sizes, prices on application. 

 Redwood. 100 lbs., $3 50. Garland Roping, per yard. 8c and up. California Peppers, boughs 

 well berried, 3c-5c per lb. California Holly, best quality, 6c per lb. English Holly, 75c per 

 lb. Special prices on large quantities. 



SANTA CRUZ EVERGREEN CO., ioi Winston st, LOS ANGELES, CAL. 



Mention The ReTlew when yom write. 



CAN YOU USE THESE PLANTS IN YOUR BUSINESS? 



Streptoiolen Jamesohi), elegant 2-lnch stock, S2.00 per 100. 



CreepiDK Coleus, Also grand for baskets or wall pockets, 2-lnch pot stock, $3.00 per 100; larger, $•" OC 



per 100. 

 Begonia Lnminosa, Vernon and Prima Donna, strong transplanted stock, tl.60 per 100. 

 Prlmola !Sinen8lg, 2'<2-lncb, extra strong, $3.00 per 100 



Rose Geraniums. Grand, bushy 4-lnch stock plants, $4.00 per 100— worth double. 

 Geraninms. All colors, rooted cuttings, $10.00 per 1000; unrooted, %H 00 per 1000. 

 Salvias. Stock plants, 9-lnch to 12-inch, busby. A snap at $4.00 per 100. 



GERMAIN SEED & PLANT CO. 



NURSERIES, MONTEBELLO 



326-328-330 South Main Street. LOS ANGELES, CAL. 

 If ratlaii The Bcrtow wImb jvu write. 



