DJJCKMBEtt 21, 1916. 



The Florists^ Review 



13 



View in the New Store of J. S. Simmons, Recently Occupied at Toronto, Ont. 



of the fact that flowers are purchased 

 at infrequent periods by most people 

 and consequently the florist must adopt 

 some means of advertising his business 

 between the times of purchase." 



The Alpha Floral Co. has used out- 

 door advertising continuously for over 

 twelve years, with the exception of one 

 year. In looking over the books cover- 

 ing two months of that one year, it was 

 found the volume of business in one 

 special department had decreased over 

 thirty per cent as compared with the 

 sanio two months for the previous year. 

 It also was discovered that this par- 

 ticular department was the department 

 featured on the bulletin boards. 



M". Elberfield uses other mediums of 

 ^vertising, but makes the comparison 

 toat bulletin boards are to his adver- 

 tisino; as is flour to a cake. Eggs, but- 

 ^f : nd sugar are essential, but flour is 

 tne body and foundation. 



Tbese large, painted bulletins are 

 placed at advantageous points, on good 

 'treet car lines and on boulevards, and 

 *re '•epainted each four months, so as 

 to be always seasonable. 



BUSINESS EMBABBASSMENTS. 



Nt w York, N. Y. — A petition in bank- 

 'I'Pt y has been filed against Harry A. 



Bunyard, Inc., seeds, at 40 West Twenty- 

 eighth street, by these creditors: John 

 F. Croom & Co., Magnolia, N. C, $366; 

 A. T. De La Mare Printing & Publishing 

 Co., New York, $649, and Wm. F. Kasting 

 Co., Buffalo, $49. It was alleged that 

 August 26 Harry A. Bunyard, Inc., 

 transferred a portion of its property 

 and gave a chattel mortgage on stock 

 and fixtures. It was incorporated 

 March 4, 1915, with capital stock of 

 $25,000. 



WOBKING AT WASHINGTON. 



A. N. Pierson, Inc., of Cromwell, Conn., 

 last week sought the aid of members of 

 Congress and the State Department in 

 securing from the British government a 

 permit under which he could bring from 

 Denmark three large shipments of lily 

 of the valley pips. While Mr. Pierson 

 claims that the pips are strictly of Dan- 

 ish origin, the British government seems 

 inclined to take the view that they are 

 of German production, and hence will 

 not agree to their exportation to the 

 United States. Mr. Pierson was treated 

 courteously by the government officials 

 with whom he came in contact while on 

 his mission, but it is said that he failed 

 to obtain much satisfaction, being told 

 that his claim is but one of a large num- 

 ber upon which the office of the Foreign 



Trade Advisers of the State Department 

 is now working. 



This matter is one that was taken up 

 some time ago by William F. Gude, as 

 national representative of the S. A. F., 

 with Foreign Trade Adviser Marian 

 Letcher, also without avail. All vis- 

 itors, it is said, obtain but the one 

 answer from the State Department — 

 that it is using its best offices inform- 

 ally to secure the release of the various 

 shipments that are the subject of the 

 applications. C. L. L. 



Cleveland, O.— The F. A. Friedley Co. 

 has had fine success with cyclamens this 

 Christmas. They were strong on red and 

 crimson and the house was a blaze of 

 color. A visitor described it as looking 

 "like a paint factory had broke loose." 

 The Friedley collection won the first 

 prize at the recent flower show held here. 



Mantorvllle, Minn.— Willis E. Fryer, 

 who has been making a splendid suc- 

 cess in growing nursery stock, of recent 

 years has been specializing on iris, gla- 

 dioli and phlox. He has raised a large 

 number of new varieties, many of them 

 of special interest, and he has named his 

 best iris, his best phlox and his best 

 gladiolus, each Mrs. W. E. Fryer, for 

 his wife. 



