DSCDMBKB 21, 1916. 



The Rorists' Review 



17 



are not up-to-date. What you want 

 to «lo is to advertise." — dipping. 



TUB Was No Joke. 



A Chicago Sunday paper runs a 

 column headed "My Most Embarrass- 

 ing Moment,'-' in which the following 

 recently appeared: 



<<When the manager of the concern 

 for which I was stenographer died, the 

 eiiiployees decided to purchase a beauti- 

 fr.i floral piece. The money was handed 

 to a friend of the bookkeeper's, to- 

 gether with a slip which I typed as a 

 gi.idanee for the florist. It contained 

 the word 'Best,' which was to be 

 worked out in flowers on a pillow, and 

 then a little farther on I had typed the 

 words, 'From his faithful employees,' 

 wliich was to be in gold letters on a 

 purple ribbon. 



"At the funeral I was naturally 

 anxious to see how well the florist had 

 filled the order, but could not find our 

 offering among the many flowers. 

 Fiaally, as I stood at the cofiin with the 

 widow (I was well acquainted with the 

 family), I inquired of her, fearing the 

 florist had not sent it in time. I 

 thought she acted rather queerly as she 

 pointed to the pillow almost hidden 

 under the other flowers. 



"I bent over, and you may imagine 

 my embarrassment when I noticed that 

 while the florist had placed the word 

 'East' on the pillow, he had also placed 

 it on the purple ribbon with the rest of 

 the sentence, and, what was the worst 

 of all, had changed the word 'from' to 

 'for,' so that the sentence read: 'Rest 

 for his faithful employees.' 



"I never felt so embarrassed in my 

 life, especially in view of the fact that 

 the year before this gentleman died he 

 had had a stroke of apoplexy, which 

 had left him a nervous wreck, absent- 

 minded, forgetful, and a regular 

 'crank,' who had made it extremely dif- 

 ficult for us to get along with him in 

 the office." 



A FLORIST'S HOUSE BEAUTIFUL. 



Not every florist, of course, can 

 afford to own so handsome a residence 

 as the one shown in the illustration. 

 That statement is sadly and self-evi- 

 dontly true. But it is just as certain 

 that almost every home, of whatever 

 shape or size or substance, is capable 

 of outside embellishment by the use 

 of plants, shrubs and trees, if there is 

 room for these to take root and grow. 

 No edifice is so unattractive, or even 

 hideous, that its deformity cannot be 

 partly veiled and disguised by the right 

 sort of surroundings. No structure is 

 80 graceful that its beauty cannot be 

 enhanced by the same means. No 

 (l\^elling is so rough and rustic, or so 

 snioothly classic and elegant, that such 

 decorations will not blend harmoniously 

 ^ith its outlines. Moreover — and here 

 IS the point that is pointed straight at 

 the reader — few other people have so 

 g"'at ability and opportunity for such 

 iii'ine beautification as have the florists, 

 ai'd few others can derive such a com- 

 bination of profit and pleasure from the 

 opf^ration. 



After viewing the home of John F. 

 f^-'PP, of Shiremanstown, Pa., as seen 

 J" the picture, does anyone dare to say 

 t'lat such a home does not benefit the 

 ^! mmunity in general, the florists' 

 t:arle in particular and Mr. Rupp's own 

 1''ade most particularly of all? Mr. 

 '"pp's home says persuasively to each 



Moonvines on the Residence of John F. Rupp, Seedsman, Shiremanstown, Pa. 



passer-by: "You see how my owner 

 has bedecked me; go and do likewise 

 with your place of abode. You see, too, 

 that my owner is consistent; he prac- 

 tices what he preaches. He does not 

 neglect his own dooryard while trying 

 to get the job of planting yours." 



Among the most striking of the 

 adornments of Mr. Rupp's residence are 

 the ipomoea vines that have curtained 

 the porch and the windows, climbed to 

 the eaves and even festooned them- 

 selves on the dormer window. "These 

 moonvines," says Mr. Rupp, "are of 

 the giant white variety, Ipomcea grandi- 

 flora. They were planted June 1 and 

 are now thirty-four feet high. ' ' Proba- 

 bly such a height as that has seldom 



been exceeded in the short summer sea- 

 sons of the north, even by so lively a 

 twiner as the ipomoea. 



In order to attain a good growth in 

 northern latitudes, moonflowers should 

 be started early by sowing the seeds in 

 small pots in the greenhouse, say in 

 March, and moving the seedlings to 

 their places outdoors when danger of 

 frost is past. It is well to prepare the 

 seeds by soaking them about two hours 

 in warm water. The moonflower may 

 also be propagated by cuttings, which 

 may be taken from the small side 

 shoots in September. It is easy of cul- 

 ture, but thrives best in good, rich soil 

 and bright sunshine, with plenty of 

 water. 



NOTES FROM FOREIGN I^NDS 



v:\j.) 



London, England. — ^The trade is pro- 

 testing vigorously at the attitude of the 

 authorities. Here is the way one spokes- 

 man sums it up: "It is admitted busi- 

 ness is to be had for the seeking, be- 

 cause in manufacturing and mining 

 centers money is plentiful and enthu- 

 siasm for gardening is keen, but the 

 unfortunate thing is, the idea appears 

 to be prevalent that horticulture is so 

 unnecessary from a national point of 

 view that it doesn 't matter seriously if 

 the whole industry is crippled or 

 crushed." 



Hillcgom, Holland. — M. van Waveren 

 & Sons, Ltd., has appointed as manag- 

 ing directors W. A. Philippe and C. do 

 Wreede, who have both held leading 

 positions in the concern for many years. 

 Mr. Philippe has made frequent visits 

 to the United States until three years 

 ago, and is well known to the seed houses 

 in the east. T. van Waveren, under 

 whose leadership the business has flour- 

 ished and attained its present position 



in the horticultural trade, will devote 

 his energies toward its further develop- 

 ment as president of the company. A 

 branch oflSce was established in New 

 York many years ago and incorporated 

 in 1916 with H. Langeler as managing 

 director. 



London, England. — A member of the 

 trade who visited Germany just before 

 the war, says, "The various nurseries I 

 visited were practically all devoted to 

 the production of stock for foreign 

 trade." These nurseries have done no 

 export trade worth mentioning for two 

 years, and will do none this season. 

 Much stuff is, no doubt, spoiled, and is, 

 or will be, burned, but what of the ac- 

 cumulation that is still fit for sale! The 

 seed business will also be affected, as 

 though there has been a leakage of light 

 seeds through the parcel post and other 

 ways to America, there must be big 

 lots of the more bulky and heavy seeds 

 in store, for which openings will be 

 sought. 



r 



