DBCKMBEtt 21, 191G. 



The Florists^ Review 



17 



not up-to-date. What you want 

 Co is to advertise." — Clipping. 



This Was No Joke. 



A Chicago Sunday paper rune a 

 iumn headed "My Most Embarrass- 

 Moment," in which the following 

 ently appeared: 



' When the manager of the concern 



which I was stenographer died, the 



Joyees decided to purchase a beauti- 



floral piece. The money was handed 



a friend of the bookkeeper's, to- 



her with a slip which I typed as a 



lance for the florist. It contained 



word 'Rest,' which was to be 



ked out in flowers on a pillow, and 



M a little farther on I had typed the 



•Js, 'From his faithful employees,' 



:c\i was to be in gold letters on a 



],le ribbon. 



• At the funeral I was naturally 

 ious to see how well the florist had 

 (1 the order, but could not find our 



. ring among the many flowers, 

 .illy, as 1 stood at the coffin with the 

 ,()W (I was well acquainted with the 

 ily), I inquired of her, fearing the 

 ist had not sent it in time. I 

 light she acted rather queerly as she 

 iited to the pillow almost hidden 

 ;or the other flowers. 

 '1 bent over, and you may imagine 

 embarrassment when I noticed that 

 lie the florist had placed the word 



. 'Ht' on the pillow, he had also placed 



on the purple ribbon with the rest of 



. sentence, and, what was the worst 



all, had changed the word 'from' to 



r,' so that the sentence read: 'Rest 



' his faithful employees.' 



• I never I'clt so embarrassed in my 

 ', especially in view of the fact that 



■: year before this gentleman died he 



! had a stroke of apoplexy, which 



! left him a nervous wreck, absent- 



!Hled, forgetful, and a regular 



rnnk, ' who had made it extremely dif- 



It for us to get along with him in 



' ' ofiice. " 



A FLORIST'S HOUSE BEAUTIFUL 



'Not every florist, of course, omi 



• Td to own so liandsome a residence 



the one shown in the illustration. 



' 't statement is sadly and sclf-ovi- 



i tly true. But it is just as corlain 



' t almost every home, of whntevci- 



■• !ic or size or substance, is eapablo 



outside embellishment by the use 



" plants, sliruhs and trees, if there is 



'■ '11 for these to take root and fjiow. 



<'(ii(ico is so unattractive, or evcMi 



■ ous, that its deformity cannot bo 



! ly veiled and disguised by the right 



of surroundings. No structure is 



lacoful tliat its beauty cannot be 



■ need by the same means. No 



Hing is so rough and rustic, or so 



'tlily classic and elegant, tiiat sucli 



'■ations will not blond harmoniously 



its ontliiH"^. Moroi)\or — and hero 



' '> point that is pointed straight at 



reader— few other people have so 



t ability and njiportunity for such 



•' boautification as have the florists. 



few others can derive such a com- 



tion of profit and pleasure from the 



'■•ition. 



• fter viewing the liorno of .Tohii F. 



P, of Shiromaiistown, I'a., as seen 



'ho jiictnic, iloos anyone dare to say 



such a homo do(^s not benefit tiic 



■nnniity in general, the flori«ts* 



■'' in particular and Mr. Rupji's own 



ie most parti<'ularly of ;ill? Mr. 



'■'P's homo says persuasively to each 



Moonvhies on the Residence of John F. Rupp, Seedsman, Shiremanstown, Pa. 



passer-by: "You see how my owner 

 has bedecked me; go and do likewise 

 \vith your place of abode. You see, too. 

 that my owner is consistent; he prac- 

 tice-: what he [)reaches. He does not 

 iiej^iect his own dooryard while trying 

 to get tlie job of planting yours. ' ' 



Aiudii;^ llie must sti'iking of the 

 adornments of Mr. l\ui)p's residence are 

 the i{)om(i'a vines that have curtainc^d 

 the por(di and the windows, (dimlx^d to 

 rhe eaves and e\en festooned them- 

 selves on the dormer window. "These 

 moonvines, '' says Mi'. i\ujip, "are of 

 the giant white variety, Iponnca grandi- 

 floia. They were ]ilanted .lune 1 and 

 are now thirty-four feet high." Proba- 

 Idy surh a height as that has seldon^ 



been exceetled in the short summer sea- 

 sons of the north, even by so lively a 

 twiner as the ipomua. 



In order to attain a good growth in 

 northern latitudes, moonflowers should 

 lie started early by sowing the seeds in 

 small pots in the greenliouse, say in 

 March, and moving the seedlings to 

 their places outdoors when danger of 

 I'rost is past. It is well to prepare the 

 seeds by soaking them about two hours 

 in warm water. The moonflower may 

 also be propagated by cuttings, which 

 may be taken from the small side 

 shoots in September. It is easy of cul- 

 tui'e, but thri\'es best in good, rich soil 

 ami bright sunshine, with plenty of 

 w.'iter. 



NOTES FROM FOREIGN BRANDS 



London, England. — The trade is pro- 

 tt^stinii- vigorously at the attitude of the 

 .autlioritics. Here is the way one spokes 

 man sums it up: "It is admitted busi- 

 ness is to bo had for the seeking, be- 

 cause in !n;unifacturing and mining 

 , -enters money is jdentiful and enthu- 

 siasm t'or gardening is K'een, but the 

 unfort un;ite thing is, the idea appears 

 to lie prevalent that horticulture is so 

 unnecessary from a national point of 

 view that it doesn't matter seriously if 

 the wholt> in. lust ry is crippled or 

 crushed. ' ' 



Hillegom, Holland. M. \;in Waveren 

 A: Sons, l.t'l., h;is appointed as inanan- 

 iny diiei'tors W. A. I'hilipj)0 and (\ lie 

 Wreede. who have both liehl leading- 

 positions in the conciM-n for nmny years. 

 Mr. rhilijipo h;is m;ide frequent \isits 

 ti, the i'liited States until tlire{> years 

 .■i'_;o. .■ind is wrll know II to th(^ seed houses 

 ill tlie e;i<t. T. van \Vav(>r(>n, under 

 whose leadership tii(> business has flour- 

 ished and .attained its jiresent position 



in the horticultural trade, will devote 

 his energies toward its further develop- 

 ment as jiresident of the comjiany. A 

 liramdi ollhe was established in"^New 

 York many years ago and incorporated 

 in IDlf) with II. Lanoeler as mana<,nng 

 director. 



Loudon, England. — A member of the 

 trade who visited (Germany just before 

 the war, says, "The \ arious nurseries I 

 visiti'd were practically all devoted to 

 the i)roduction of stock fur foreign 

 trade." These nurseries lia\e done no 

 export trade worth mentioning for two 

 vears, and will do none this season. 

 Much stuff is, no doubt, spoiled, and is. 

 or will be, burned, but what of the ac- 

 ( umulation that is still fit for sale? The 

 seed liusincss will also be affected, as 

 though there has been a leakage of light 

 seeds through the parcel piost and other 

 ways to America, there must be big 

 lots of the more bulky and heavv seeds 

 in store, for which opfMiings will he 

 sought. 



