24 



The Florists' Review 



DICBMBBB 21, 1916. 



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LAST CALL 



— Mm 



I FOR I 



I CHRISTMAS I 



= The Christmas rush is on I Prompt and efficient service, -always | 



= invaluable, is now an absolute necessity. Wire or telephone us = 



E your late orders — we will take care of them. Randall service is E 



= y^ perfect service. | 



I A. L RANDALL COMPANY | 



I WABASH AVENUE AT LAKE STREET, CHICAGO, ILL. | 

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Mention The Berlew when y<m write. 



shortage of stock seems certain, but 

 just how short the supply of cut flowers 

 will be it is difficult to estimate. That 

 high prices will be asked and obtained 

 seems a matter of certainty, however. 

 More early advance orders have been 

 booked this season than any previous 

 year, which would indicate that the re- 

 tail trade is looking for good business 

 and is anxious to make certain of re- 

 ceiving its supply in ample time. 



All varieties of roses have been in 

 short supply for the last week and no 

 difficulty has been found in clearing 

 stock at good prices. American Beau- 

 ties in all lengths generally are reported 

 scarce and clearing easily. Carnations 

 have shortened up considerably in the 

 last few days and prices are steadily 

 advancing. Indications are that red 

 varieties will be as scarce as ever and 

 no difficulty should be found in obtain- 

 ing good prices for them. A few mums 

 may still be seen on the market. 



Lilies are arriving in larger quanti- 

 ties and are moving more easily. The 

 supply of valley is just about meeting 

 the demand. Violets are arriving in 

 good supply and are clearing fairly well. 

 Sweet peas are in larger supply, the 

 quality is improved and they sell read- 

 ily at good prices. The demand for 

 calendulas has been constantly increas- 

 ing and good prices are being obtained. 

 The supply is a little short. Paper 

 Whites are about the only flowers in 

 oversupply and are moving slowly. 

 Stevia has shortened up markedly, the 

 quality of the stock is good and it is 

 clearing readily. Boman hyacinths and 

 bouvardia may be seen in small supply. 

 The supply of winterberries is at pres- 

 ent far below par. Not only has the 

 excessive cold in Michigan, together 

 with sleet and snow, made it almost im- 

 possible to obtain pickers, but it also 

 has impaired the quality of the berries, 

 turning them black. 



Losses on California Stock. 

 It develops that the California ship- 

 pers and the express companies which 



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Wanted 



Names of Retail Florists and Buyers = 



of Cut Flowers who wish to keep posted E 



E on Special Bargains in the Chica^^o Market. Send in your name = 



i immediately. No charge for above information. E 



I M. C. GUNTERBERG, Wholesale Florist I 



E 158 North Wabash AT«nu« 



(Main Floor) 



CHICAGO E 



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V#nt1oii Th* W»t1»w wh«B yoo writ*. 



encouraged them to try the long-dis- 

 tance shipments have encountered 

 enough difficulties to make it seem fairly 

 certain that the Chicago market will not 

 be seriously affected by this compe- 

 tition. 



The cold snap caused heavy losses by 

 freezing while crossing the western 

 states in the special refrigerator cars. 

 These claims follow others made in No- 

 vember as the result of losses on the 

 chrysanthemum shipments and, if they 

 have not discouraged the shippers and 

 consignees, have caused the express 

 companies to reconsider the proposition. 

 Where they formerly solicited business 

 for as well as of the California ship- 

 pers, they now are holding back until 

 they can figure out a way of preventing 

 the losses, as the claims have made the 

 business unprofitable. 



It looks as though it would be found 

 that the radius of successful regular 

 business for the Californians would be 

 found to fall quite a little short of reach- 

 ing Chicago and that this market can 

 be entered profitably only under excep- 

 tional circumstances. 



Various Notes. 



Early in the Christmas rush many of 

 the retailers noted a disposition to buy 

 the better grades of stock this year. 

 Persons who came in to spend $5 saw 

 something they liked and did not hesi- 

 tate if the price was twice what they 

 had intended to spend. The result was 



that in many cases the retailers came 

 into the market to buy better grades of 

 flowers than they had intended using. 



Certain members of the trade have 

 this week received a telegram as follows: 

 "New member of our firm, Edward 11. 

 Goldenstein. Langhout & Co." The 

 firm whose name is signed to the tele- 

 gram is a well known one at Sassenheii'i, 

 Holland, whose representatives at pres- 

 ent are in this country. Mr. Qolde;!- 

 stein. Who is well known in the bu'b 

 trade as connected with a Chicago houea, 

 has made no announcement. 



August Jurgens underwent an opera- 

 tion for appendicitis at the Alexi: n 

 Brothers hospital last week. 



Schiller has sent out a 12-page Chri t- 

 mas folder showing plants in colors a: d 

 has enclosed with it a notice that t' e 

 three Schiller stores will be open ; H 

 day and evening Sunday, December 2i, 

 and also Christmas day. Evidently t e 

 motto there is ' ' Make hay while the s' Q 

 shines." 



The Birchwood Flower Shop, former y 

 located at 1534 Jarvis avenue, has i '* 

 moved to a new location at 7365 Gree i- 

 view avenue, where improved faciliti 8 

 were available. The new store is fi i- 

 ished in white throughout, the floors l> 

 ing of white marble. 



A splendid Christmas trade at 1-8 

 west side store is a secondary consider i' 

 tion with H. N. Bruns, as he has ncv 

 assured himself of his supply of lily '' 

 the valley pips for 1917. The first ship- 



